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Whois & Analysis for keds.com

Dec 4, 2019 6:07 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Wolverine World Wide, Inc.
• City
Rockford
• Zip Code
49351
• State
MI
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for keds.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Wolverine World Wide, Inc. See more
• Category
Shopping
• Online since
October 12, 1998 Explore Wayback Machine
• Age
26 years, 24 days
• Alexa Rank
#54.948, keds.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on January 23, 2020.
Title Tag
Keds Canvas Sneakers & Classic Leather Shoes | Keds
Length: 55 (recommended: 10 to 70)
Meta Description
Official Keds Site - Free shipping & easy returns! Shop Keds canvas sneakers & leather shoes in a variety of styles, patterns & colors.
Length: 147 (recommended: 50 to 160)
Google preview
Desktop Version

Keds Canvas Sneakers & Classic Leather Shoes | Keds

https://keds.com

Official Keds Site - Free shipping & easy returns! Shop Keds canvas sneakers & leather shoes in a variety of styles, patterns & colors.

Mobile Version

https://keds.com

Keds Canvas Sneakers & Classic Leather Shoes | Keds

Official Keds Site - Free shipping & easy returns! Shop Keds canvas sneakers & leather shoes in a variety of styles, patte...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.keds.com/en/home en-us
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots index, follow

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by keds.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Keds (shoes) Confidence: 87% Arrow up

Keds is an American brand of canvas shoes with rubber soles.

Founded in 1916, the company is owned by Wolverine World Wide.

The original shoe design, the Champion, was the first mass-marketed canvas-top "sneaker.".

Sneakers Confidence: 79% Arrow up

Sneakers (also known as athletic shoes, tennis shoes, runners, takkies, or trainers) are shoes primarily designed for sports or other forms of physical exercise.

Sneakers have evolved to be used for casual everyday activities.

The term generally describes a type of footwear with a flexible sole made of rubber or synthetic material and an upper part made of leather or synthetic materials.

Examples of such shoes include athletic footwear such as: basketball shoes, tennis shoes, cross trainers and other shoes worn for specific sports.

Leather Confidence: 73% Arrow up

Leather is a durable and flexible material created by tanning animal rawhide and skin, often cattle hide.

It can be produced at manufacturing scales ranging from cottage industry to heavy industry.

Shoe Confidence: 70% Arrow up

A shoe is an item of footwear intended to protect and comfort the human foot while the wearer is doing various activities.

Shoes are also used as an item of decoration and fashion.

The design of shoes has varied enormously through time and from culture to culture, with appearance originally being tied to function.

Additionally, fashion has often dictated many design elements, such as whether shoes have very high heels or flat ones.

Contemporary footwear in the 2010s varies widely in style, complexity and cost.

Basic sandals may consist of only a thin sole and simple strap and be sold for a low cost.

High fashion shoes made by famous designers may be made of expensive materials, use complex construction and sell for hundreds or even thousands of dollars a pair.

Some shoes are designed for specific purposes, such as boots designed specifically for mountaineering or skiing.

Canvas Confidence: 69% Arrow up

Canvas is an extremely durable plain-woven fabric used for making sails, tents, marquees, backpacks, and other items for which sturdiness is required.

It is also popularly used by artists as a painting surface, typically stretched across a wooden frame.

It is also used in such fashion objects as handbags, electronic device cases, and shoes.

WEBSITE SPEED

keds.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

56%

keds.com is faster than approximately 56 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #54.948 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • keds.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (62.9%)
  • Flag for IndiaIndia (3.9%)
  • Flaf icon for other countryOthers (33.2%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #17.633
Flag for IndiaIndia #150.930

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website doesn't seem to be optimized for Mobile Visitors.

Phone
How keds.com looks like on a mobile device such as an iPhone.

Tablet
How keds.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 66% #b0b0b0
  • 10% #707080
  • 9% #c0d0f0
  • 4% #808090
  • 3% #102060
  • 2% #b0c0e0
  • 2% #d0e0f0
  • 1% #002050
  • 1% #f0f0f0
  • 1% #906050
  • 1% #a0b0d0
  • 0% #304070

Text/code ratio

keds.com's text/code ratio is 1.44%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.44%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 11
  • <H3> 10
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Whatever the weather (2)
$99.95 when you buy two* (2)
Shop ınstagram
Aboutus
Gıftcards
<H3>
3rd level heading
One for her, one for you (2)
Boots that feel lıke sneakers
Current crush: glıtter
Made to match
Forever champıons
Alt attributes Arrow up

We found 156 images on this website.
19 ALT attributes are missing on your image tags. The issue affects 15 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on keds.com /on/demandware.static/Sites-keds_us-Site/-/default/dwc6519b23/images/logo.svg 1
Image with missing alt attribute found on keds.com https://a248.e.akamai.net/f/248/9086/10h/wolverine-o.scene7.com/is/image/WolverineWorldWide/WF34000?... 1
Image with missing alt attribute found on keds.com https://a248.e.akamai.net/f/248/9086/10h/wolverine-o.scene7.com/is/image/WolverineWorldWide/WH61068?... 1
Image with missing alt attribute found on keds.com https://a248.e.akamai.net/f/248/9086/10h/wolverine-o.scene7.com/is/image/WolverineWorldWide/WF52991_... 1
Image with missing alt attribute found on keds.com https://a248.e.akamai.net/f/248/9086/10h/wolverine-o.scene7.com/is/image/WolverineWorldWide/WF60608?... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 19 images on keds.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 5.490
  • Likes 600
  • Shares 4.815
  • Comments 75

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 10/12/1998 26 years, 24 days ago
Last Modified 10/07/2019 5 years, 29 days ago
Expiration Date 10/11/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-101.awsdns-12.com 205.251.192.101 Flag for United StatesUnited States
ns-1274.awsdns-31.org 205.251.196.250 Flag for United StatesUnited States
ns-1951.awsdns-51.co.uk 205.251.199.159 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Microsoft Corporation
  • IP Address
  • 52.170.192.229
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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