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Whois & Analysis for kidde.com

Dec 3, 2019 2:27 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for kidde.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Domain Owner
Private
• Category
Home & Garden  >  Environmental Safety
• Online since
January 9, 1996 Explore Wayback Machine
• Age
28 years, 10 months, 1 day
• Alexa Rank
#167.943, kidde.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on November 18, 2020.
Title Tag
Kidde Fire Safety Products
Length: 26 (recommended: 10 to 70)
Meta Description
Kidde is the largest manufacturer of fire safety products, including fire extinguisher, carbon monoxide detector and smoke alarm lines available for home safety and business use.
Length: 178 (recommended: 50 to 160)
Google preview
Desktop Version

Kidde Fire Safety Products

https://kidde.com

Kidde is the largest manufacturer of fire safety products, including fire extinguisher, carbon monoxide detector and smoke alarm lines available for home safety and...

Mobile Version

https://kidde.com

Kidde Fire Safety Products

Kidde is the largest manufacturer of fire safety products, including fire extinguisher, carbon monoxide detector and smoke alarm l...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, shrink-to-fit=no

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by kidde.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Carbon monoxide detector Confidence: 90% Arrow up

A carbon monoxide detector or CO detector is a device that detects the presence of the carbon monoxide (CO) gas in order to prevent carbon monoxide poisoning.

In the late 1990s Underwriters Laboratories (UL) changed their definition of a single station CO detector with a sound device in it to a carbon monoxide (CO) alarm.

This applies to all CO safety alarms that meet UL 2034; however for passive indicators and system devices that meet UL 2075, UL refers to these as carbon monoxide detectors.

CO is a colorless, tasteless and odorless compound produced by incomplete combustion of carbon-containing materials.

It is often referred to as the "silent killer" because it is virtually undetectable without using detection technology and, in a study by Underwriters Laboratories, "Sixty percent of Americans could not identify any potential signs of a CO leak in the home".

Elevated levels of CO can be dangerous to humans depending on the amount present and length of exposure.

Smaller concentrations can be harmful over longer periods of time while increasing concentrations require diminishing exposure times to be harmful.

Fire extinguisher Confidence: 83% Arrow up

A fire extinguisher is an active fire protection device used to extinguish or control small fires, often in emergency situations.

It is not intended for use on an out-of-control fire, such as one which has reached the ceiling, endangers the user (i.e., no escape route, smoke, explosion hazard, etc), or otherwise requires the expertise of a fire department.

Typically, a fire extinguisher consists of a hand-held cylindrical pressure vessel containing an which can be discharged to extinguish a fire.

Fire extinguishers manufactured with non-cylindrical pressure vessels also exist, but are less common.

Smoke detector Confidence: 83% Arrow up

A smoke detector is a device that senses smoke, typically as an indicator of fire.

Commercial security devices issue a signal to a fire alarm control panel as part of a fire alarm system, while household smoke detectors, also known as smoke alarms, generally issue a local audible or visual alarm from the detector itself.

Kidde Confidence: 81% Arrow up

Kidde is a brand and division of United Technologies Corporation.

It is a group of businesses that manufactures and distributes fire detection and suppression equipment, as well as smoke and CO alarm units.

Fire safety Confidence: 77% Arrow up

Fire safety is the set of practices intended to reduce the destruction caused by fire.

Fire safety measures include those that are intended to prevent ignition of an uncontrolled fire, and those that are used to limit the development and effects of a fire after it starts.

WEBSITE SPEED

kidde.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.6s

This domain loads at the median speed of 0.6 seconds.

Speed Percentile

94%

kidde.com is faster than approximately 94 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #167.943 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • kidde.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (71.9%)
  • Flag for CanadaCanada (17.0%)
  • Flaf icon for other countryOthers (11.1%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #49.398
Flag for CanadaCanada #22.474

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How kidde.com looks like on a mobile device such as an iPhone.

Tablet
How kidde.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 48% #ffffff
  • 17% #f0f0f0
  • 4% #d03050
  • 4% #f0e0d0
  • 2% #f0e0e0
  • 2% #b02040
  • 2% #d0a090
  • 2% #c09080
  • 2% #c05070
  • 2% #b08070
  • 2% #e0c0b0
  • 1% #e0a0b0

Text/code ratio

kidde.com's text/code ratio is 5.09%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.09%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 3
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Carbon monoxide alarms save lives
<H2>
2nd level heading
ınstall alarms on every level of the home for maximum protection, and make sure you know when it's time to replace.
Kidde worry-free smoke alarms with a 10-year sealed lithium battery bring home a decade of peace of mind and protection.
Storm-related power outages can increase the chance for a fire or co poisoning.
Alt attributes Arrow up

We found 12 images on this website.
Great, 0 ALT attributes are missing on your image tags.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 925
  • Likes 103
  • Shares 763
  • Comments 59

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 01/09/1996 28 years, 10 months, 1 day ago
Last Modified 11/03/2017 7 years, 2 days ago
Expiration Date 01/08/2022 Expired

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.16.91.45
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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