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Whois & Analysis for kingarthurflour.com

Nov 22, 2019 5:00 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for kingarthurflour.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Food & Drink  >  Desserts & Baking
• Online since
March 23, 1996 Explore Wayback Machine
• Age
28 years, 7 months, 17 days
• Alexa Rank
#23.866, kingarthurflour.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on March 12, 2020.
Title Tag
King Arthur Flour - Try it Once, Trust it Always
Length: 48 (recommended: 10 to 70)
Meta Description
Recipes you can count on. Shop Online for Flour, Ingredients, Baking Mixes and Kitchen Tools. f
Length: 95 (recommended: 50 to 160)
Google preview
Desktop Version

King Arthur Flour - Try it Once, Trust it Always

https://kingarthurflour.com

Recipes you can count on. Shop Online for Flour, Ingredients, Baking Mixes and Kitchen Tools. f

Mobile Version

https://kingarthurflour.com

King Arthur Flour - Try it Once, Trust it Always

Recipes you can count on. Shop Online for Flour, Ingredients, Baking Mixes and Kitchen Tools. f

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by kingarthurflour.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
King Arthur Flour Confidence: 88% Arrow up

The King Arthur Flour Company, formerly the "Sands, Taylor & Wood Company", is an American supplier of flour, ingredients, baking mixes, cookbooks, and baked goods.

The company was founded in Boston, Massachusetts in 1790, and is now based in Norwich, Vermont.

Baking Confidence: 70% Arrow up

Baking is a method of cooking food that uses prolonged dry heat, normally in an oven, but also in hot ashes, or on hot stones.

The most common baked item is bread but many other types of foods are baked.

Heat is gradually transferred "from the surface of cakes, cookies, and breads to their centre.

As heat travels through it transforms batters and doughs into baked goods with a firm dry crust and a softer centre".

Baking can be combined with grilling to produce a hybrid barbecue variant by using both methods simultaneously, or one after the other.

Baking is related to barbecuing because the concept of the masonry oven is similar to that of a smoke pit.

Kitchen Confidence: 66% Arrow

WEBSITE SPEED

kingarthurflour.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

72%

kingarthurflour.com is faster than approximately 72 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #23.866 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • kingarthurflour.com daily visitors distribution - Total: 4 countries
  • Flag for United States of AmericaUnited States of America (72.8%)
  • Flag for AustraliaAustralia (3.0%)
  • Flaf icon for other countryOthers (24.2%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #106.964
Flag for United States of AmericaUnited States of America #4.460
Flag for AustraliaAustralia #13.143
Flag for CanadaCanada #15.479

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How kingarthurflour.com looks like on a mobile device such as an iPhone.

Tablet
How kingarthurflour.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 24% #f0f0f0
  • 11% #c0b080
  • 11% #000000
  • 9% #ffffff
  • 7% #d0d0b0
  • 5% #808070
  • 4% #605030
  • 4% #804000
  • 3% #704010
  • 2% #b0a060
  • 2% #201000
  • 2% #705020

Text/code ratio

kingarthurflour.com's text/code ratio is 4.82%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.82%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 7
  • <H3> 13
  • <H4> 7
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
The ultimate thanksgiving baking guide
<H2>
2nd level heading
Secondary navigation
Connect with us
The bakers catalogue
For home bakers
For professional bakers
<H3>
3rd level heading
Recipes
Learn
About
Blog
Bakery flour sales
<H4>
4th level heading
Categories
Collections
Resources (2)
Baking guides
Reference
Alt attributes Arrow up

We found 22 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on kingarthurflour.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 8.465
  • Likes 3.021
  • Shares 4.985
  • Comments 459

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 03/23/1996 28 years, 7 months, 17 days ago
Last Modified 01/23/2019 5 years, 9 months, 16 days ago
Expiration Date 03/24/2024 Expired

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Akamai International B.V.
  • IP Address
  • 23.198.10.172
  • Country
  • Flag for United StatesUnited States
  • Region
  • District of Columbia , Washington
  • Latitude and Longitude
  • 38.9072 : -77.0369
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