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Whois & Analysis for kingsford.com

Dec 11, 2019 2:52 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
Data protected, not disclosed
• Organization
The Clorox Company
• City
Oakland
• Zip Code
94612
• State
CA
• Country Code
US
• Domain Registrar
Desktop screen Desktop screenshot for kingsford.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Food & Drink  >  Barbecues & Grilling
• Online since
November 6, 1998 Explore Wayback Machine
• Age
25 years, 12 months, 4 days
• Alexa Rank
#501.491, kingsford.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on March 4, 2020.
Title Tag
Kingsford® | Learn everything about grilling with Kingsford Charcoal, get premium BBQ culture from the long trusted brand.
Length: 123 (recommended: 10 to 70)
Meta Description
Learn everything you need to know about grilling with Kingsford Charcoal with our how to guides and recipes!
Length: 108 (recommended: 50 to 160)
Google preview
Desktop Version

Kingsford® | Learn everything about grilling with Kingsford Charcoal,...

https://kingsford.com

Learn everything you need to know about grilling with Kingsford Charcoal with our how to guides and recipes!

Mobile Version

https://kingsford.com

Kingsford® | Learn everything about grilling with Kingsford Charcoal,...

Learn everything you need to know about grilling with Kingsford Charcoal with our how to guides and recipes!

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by kingsford.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Kingsford (charcoal) Confidence: 82% Arrow up

Kingsford is a brand of charcoal used for grilling, along with related products.

The brand is owned by The Clorox Company.

Currently, the Kingsford Products Company remains the leading manufacturer of charcoal in the US, enjoying 80 percent market share.

More than 1 million tons of wood scraps are converted into charcoal briquets annually.

Grilling Confidence: 72% Arrow up

Grilling is a form of cooking that involves dry heat applied to the surface of food, commonly from above or below.

Grilling usually involves a significant amount of direct, radiant heat, and tends to be used for cooking meat quickly.

Food to be grilled is cooked on a grill (an open wire grid such as a gridiron with a heat source above or below), a grill pan (similar to a frying pan, but with raised ridges to mimic the wires of an open grill), or griddle (a flat plate heated from below).

Barbecue Confidence: 61% Arrow

WEBSITE SPEED

kingsford.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

55%

kingsford.com is faster than approximately 55 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #501.491 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • kingsford.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (91.6%)
  • Flaf icon for other countryOthers (8.4%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #124.271

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How kingsford.com looks like on a mobile device such as an iPhone.

Tablet
How kingsford.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 61% #000000
  • 18% #f0f0f0
  • 15% #e02030
  • 1% #d03040
  • 1% #f04050
  • 1% #f0b0c0
  • 0% #ffe0e0
  • 0% #a02030
  • 0% #300000
  • 0% #f05060
  • 0% #f08090
  • 0% #806070

Text/code ratio

kingsford.com's text/code ratio is 3.08%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.08%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 1
  • <H3> 1
  • <H4> 0
  • <H5> 5
  • <H6> 0
<H1>
Top level heading
Kingsford®
The holiday grilling guide
<H2>
2nd level heading
You look like someone who loves to grill
<H3>
3rd level heading
Sign up for the hottest email around
<H5>
5th level heading
Kingsford® products
Grill guide
How to: food
How to: charcoal
Follow us
Alt attributes Arrow up

We found 13 images on this website.
4 ALT attributes are missing on your image tags. The issue affects 3 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on kingsford.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.084
  • Likes 306
  • Shares 657
  • Comments 121

DOMAIN REGISTRAR

Domain Registrar SAFENAMES LTD
Registration Date 11/06/1998 25 years, 12 months, 4 days ago
Last Modified 12/01/2019 4 years, 11 months, 10 days ago
Expiration Date 11/05/2021 Expired
Nameservers Arrow up
Host IP Address Country
dns1.p03.nsone.net 198.51.44.3 Flag for United StatesUnited States
dns2.p03.nsone.net 198.51.45.3 Flag for United StatesUnited States
dns3.p03.nsone.net 198.51.44.67 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 23.185.0.1
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , San Francisco
  • Latitude and Longitude
  • 37.7922 : -122.406
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