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Whois & Analysis for kiplinger.com

Nov 23, 2019 2:10 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Elliott, Denise
• Organization
The Kiplinger Washington Editors, Inc.
• Address
1100 13TH ST NW STE 750
• City
WASHINGTON
• Zip Code
20005-4364
• State
DC
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for kiplinger.com
66

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
The Kiplinger Washington Editors, Inc. See more
• Category
Personal Finance  >  Retirement Planning
• Online since
April 15, 1995 Explore Wayback Machine
• Age
29 years, 6 months, 22 days
• Alexa Rank
#15.564, kiplinger.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on February 21, 2020.
Title Tag
Personal Finance News, Investing Advice, Business Forecasts
Length: 59 (recommended: 10 to 70)
Meta Description
Leader in personal finance news and business forecasting. Get trusted advice on investing, retirement, taxes, saving, real estate, cars, college, insurance.
Length: 156 (recommended: 50 to 160)
Google preview
Desktop Version

Personal Finance News, Investing Advice, Business Forecasts

https://kiplinger.com

Leader in personal finance news and business forecasting. Get trusted advice on investing, retirement, taxes, saving, real estate, cars, college, insurance.

Mobile Version

https://kiplinger.com

Personal Finance News, Investing Advice, Business Forecasts

Leader in personal finance news and business forecasting. Get trusted advice on investing, retirement, taxes, saving, real estate,...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by kiplinger.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Personal finance Confidence: 77% Arrow up

Personal finance is the financial management which an individual or a family unit performs to budget, save, and spend monetary resources over time, taking into account various financial risks and future life events.

When planning personal finances, the individual would consider the suitability to his or her needs of a range of banking products (checking, savings accounts, credit cards and consumer loans) or investment private equity, (stock market, bonds, mutual funds) and insurance (life insurance, health insurance, disability insurance) products or participation and monitoring of individual- or employer-sponsored retirement plans, social security benefits, and income tax management.

Real estate Confidence: 75% Arrow up

Real estate is "property consisting of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this (also) an item of real property, (more generally) buildings or housing in general.

Also: the business of real estate; the profession of buying, selling, or renting land, buildings or housing.".

Tax Confidence: 74% Arrow up

A tax (from the Latin ) is a financial charge or other levy imposed upon a taxpayer (an individual or legal entity) by a state or the functional equivalent of a state to fund various public expenditures.

A failure to pay, or evasion of or resistance to taxation, is usually punishable by law.

Taxes consist of direct or indirect taxes and may be paid in money or as its labour equivalent.

Most countries have a tax system in place to pay for public/common/agreed national needs and government functions: some levy a flat percentage rate of taxation on personal annual income, some on a scale based on annual income amounts, and some countries impose almost no taxation at all, or a very low tax rate for a certain area of taxation.

Some countries also charge a tax on corporate income, dividends, or distributions—this is often referred to as double taxation as the individual shareholder(s) receiving this payment from the company will also be levied some tax on that personal income.

Insurance Confidence: 73% Arrow up

Insurance is a means of protection from financial loss.

It is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss.

Business Confidence: 73% Arrow up

A business (also known as an enterprise, a company or a firm) is an organizational entity involved in the provision of goods and services to consumers.

Businesses serve as a form of economic activity, and are prevalent in capitalist economies, where most of them are privately owned and provide goods and services allocated through a market to consumers and customers in exchange for other goods, services, money, or other forms of exchange that hold intrinsic economic value.

Businesses may also be social non-profit enterprises or state-owned public enterprises operated by governments with specific social and economic objectives.

A business owned by multiple private individuals may form as an incorporated company or jointly organise as a partnership.

Countries have different laws that may ascribe different rights to the various business entities.

WEBSITE SPEED

kiplinger.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.3s

This domain loads at the median speed of 3.3 seconds.

Speed Percentile

20%

kiplinger.com is faster than approximately 20 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #15.564 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • kiplinger.com daily visitors distribution - Total: 6 countries
  • Flag for United States of AmericaUnited States of America (83.0%)
  • Flaf icon for other countryOthers (17%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #50.806
Flag for PakistanPakistan #24.697
Flag for United States of AmericaUnited States of America #2.915
Flag for Hong KongHong Kong #7.603
Flag for MexicoMexico #21.365

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How kiplinger.com looks like on a mobile device such as an iPhone.

Tablet
How kiplinger.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 87% #f0f0f0
  • 9% #ffffff
  • 1% #5070e0
  • 1% #f0f0ff
  • 1% #90a0e0
  • 0% #f0ffff
  • 0% #fff0f0
  • 0% #e08080
  • 0% #fffff0
  • 0% #fff0ff
  • 0% #c06060
  • 0% #d07070

Text/code ratio

kiplinger.com's text/code ratio is 5.26%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.26%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 6
  • <H3> 19
  • <H4> 15
  • <H5> 26
  • <H6> 20

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Podcast: how to ask your boss for a raise
5 ways to max out your credit card rewards
10 year-end moves to lower your 2019 tax bill
Latest personal finance news on kiplinger
Market update
<H3>
3rd level heading
Carbon offsets will only carry you so far
Pro athletes must carefully vet financial advice or risk losing ıt all
Year-end financial planning ıdeas
15 things you can't return to amazon
16 best amazon prime perks for the holidays
<H4>
4th level heading
Sections (3)
See all (3)
Follow kiplinger (4)
Subscribers
Plus (3)
<H5>
5th level heading
Advertisement (4)
Smart buying (4)
Kip tips
Latest slide show
Slide show (8)
<H6>
6th level heading
Miriam cross
Contributing adviser (4)
Patrick b. healey, cfp® mba
T. eric reich, cıma®, cfp®, clu®, chfc®
Michael desenne (2)
Alt attributes Arrow up

We found 65 images on this website.
40 ALT attributes are missing on your image tags. The issue affects 39 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on kiplinger.com //b.scorecardresearch.com/p?c1=2&c2=13258294&cv=2.0&cj=1 1
Image with missing alt attribute found on kiplinger.com /kipimages/svg/kiplinger_red.svg 1
Image with missing alt attribute found on kiplinger.com /kipimages/marketing/home_subscribe.png 1
Image with missing alt attribute found on kiplinger.com /kipimages/svg/kiplinger_white.svg 1
Image with missing alt attribute found on kiplinger.com /kipimages/ledes/111919_raise.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 40 images on kiplinger.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 74
  • Likes 19
  • Shares 51
  • Comments 4

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 04/15/1995 29 years, 6 months, 22 days ago
Last Modified 01/02/2018 6 years, 10 months, 4 days ago
Expiration Date 04/16/2020 Expired
Nameservers Arrow up
Host IP Address Country
pdns03.domaincontrol.com 97.74.111.51 Flag for United StatesUnited States
pdns04.domaincontrol.com 173.201.79.51 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • CenturyLink Communications
  • IP Address
  • 216.109.84.10
  • Country
  • Flag for United StatesUnited States
  • Region
  • District of Columbia , Washington
  • Latitude and Longitude
  • 38.9005 : -77.0411

PERSONAL FINANCE > RETIREMENT PLANNING COMPETITORS IN UNITED STATES

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