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SEO Report for tiaa.org

November 21, 2019 2:31 AM
Desktop screen Desktop screenshot for tiaa.org

SEO SCORE

Favicon for tiaa.orgtiaa.org
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Personal Finance  >  Retirement Planning
• Online since
February 6, 1991 (explore Wayback Machine)
• Age
29 years, 7 months, 26 days
• Alexa Rank
#17.176, tiaa.org is in the world's top 20.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Sectigo Limited is valid from September 12, 2019 to September 12, 2021.
Title Tag
Investing, Advice, Retirement and Banking | TIAA
Length: 48 (recommended: 10 to 70)
Meta Description
Learn about our nearly 100 year not-for-profit mission, the opportunity for your money to grow with lower fees, and access to expert financial advice.
Length: 150 (recommended: 50 to 160)
Google preview
Desktop Version

Investing, Advice, Retirement and Banking | TIAA

https://tiaa.org

Learn about our nearly 100 year not-for-profit mission, the opportunity for your money to grow with lower fees, and access to expert financial advice.

Mobile Version

Favicon for tiaa.org https://tiaa.org

Investing, Advice, Retirement and Banking | TIAA

Learn about our nearly 100 year not-for-profit mission, the opportunity for your money to grow with lower fees, and access to expe...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, user-scalable=no
author TIAA

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by tiaa.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
TIAA Confidence: 78% Arrow up

TIAA, formerly TIAA—CREF (Teachers Insurance and Annuity Association—College Retirement Equities Fund), is a Fortune 100 financial services organization that is the leading retirement provider for people who work in the academic, research, medical and cultural fields.

TIAA serves over 5 million active and retired employees participating at more than 16,000 institutions and has $889 billion in combined assets under management (as of June 30, 2016).

Financial adviser Confidence: 71% Arrow up

A financial adviser (or advisor) is a professional who renders financial services to clients.

According to the U.S. Financial Industry Regulatory Authority (FINRA), terms such as financial adviser and financial planner are general terms or job titles used by investment professionals.

FINRA describes the main groups of investment professionals who may use the term financial adviser to be: brokers, investment advisers, accountants, lawyers, insurance agents and financial planners.

Nonprofit organization Confidence: 70% Arrow up

A nonprofit organization (also known as a non-business entity) is an organization whose purpose is something other than making a profit.

A nonprofit organization is often dedicated to furthering a particular social cause or advocating for a particular point of view.

In economic terms, a nonprofit organization uses its surplus revenues to further achieve its purpose or mission, rather than distributing its surplus income to the organization's shareholders (or equivalents) as profit or dividends.

This is known as the non-distribution constraint.

The decision to adopt a nonprofit legal structure is one that will often have taxation implications, particularly where the nonprofit seeks income tax exemption, charitable status and so on.

Retirement Confidence: 70% Arrow up

Retirement is the point where a person stops employment completely.

A person may also semi-retire by reducing work hours.

Bank Confidence: 69% Arrow up

A bank is a financial institution that accepts deposits from the public and creates credit.

Lending activities can be performed either directly or indirectly through capital markets.

Due to their importance in the financial stability of a country, banks are highly regulated in most countries.

Most nations have institutionalized a system known as fractional reserve banking under which banks hold liquid assets equal to only a portion of their current liabilities.

In addition to other regulations intended to ensure liquidity, banks are generally subject to minimum capital requirements based on an international set of capital standards, known as the Basel Accords.

WEBSITE SPEED

tiaa.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.9s

This domain loads at the median speed of 1.9 seconds.

Speed Percentile

45%

tiaa.org is faster than approximately 45 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #17.176 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for tiaa.org

Daily visitors by country

  • tiaa.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (96.0%)
  • Flaf icon for other countryOthers (4%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #3.128

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How tiaa.org looks like on a mobile device such as an iPhone.

Tablet
How tiaa.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 49% #f0f0f0
  • 28% #00d0a0
  • 6% #ffffff
  • 4% #10c0a0
  • 1% #d0f0f0
  • 1% #f0f0ff
  • 1% #50d0b0
  • 1% #80e0d0
  • 1% #f0e050
  • 1% #008060
  • 1% #00b090
  • 1% #fffff0

Text/code ratio

tiaa.org's text/code ratio is 8.67%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.67%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 13
  • <H3> 5
  • <H4> 3
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Want to make better investment choices?
Define success on your own terms. pick a topic to get started.
Not a customer yet?
We're here to help
Find an atm
<H3>
3rd level heading
How to get started
Already with tıaa?
New to tıaa?
Want to talk first?
Please upgrade your browser to protect your privacy
<H4>
4th level heading
Log ın (3)
Alt attributes Arrow up

We found 18 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on tiaa.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 32.387
  • Likes 20.168
  • Shares 11.177
  • Comments 1.042
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 02/06/1991 29 years, 7 months, 26 days ago
Last Modified 02/03/2019 1 year, 7 months, 28 days ago
Nameservers Arrow up
Host IP Address Country
nss.tiaa-cref.org 143.165.48.30 Flag for United StatesUnited States
nsb.tiaa-cref.org 143.165.144.20 Flag for United StatesUnited States
cltb.tiaa-cref.org 143.165.81.147 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • TIAA-CREF
  • IP Address
  • 143.165.80.43
  • Country
  • Flag for United StatesUnited States
  • Region
  • North Carolina , Charlotte
  • Latitude and Longitude
  • 35.2271 : -80.8431

PERSONAL FINANCE > RETIREMENT PLANNING COMPETITORS IN UNITED STATES

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