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Whois & Analysis for kobo.com

Dec 22, 2019 12:41 pm UTC

DOMAIN OWNER WHOIS

ⓘ The owner's whois contact information is public.
• Contact Name
Rakuten Kobo Inc.
• Organization
Rakuten Kobo Inc.
• Address
135 Liberty Street
• City
Toronto
• Zip Code
M6K 1A7
• State
ON
• Country Code
CA
• Phone Number
Show phone
• Email
Show email
• Domain Registrar
Network Solutions, LLC
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for kobo.com

SEO SCORE

kobo.com
Make your link ↑ do-follow
79

✅ 9 criteria passed
❌ 2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Rakuten Kobo Inc. See more
• Category
Books & Literature  >  Non-Standard Content  >  Arts & Entertainment  >  Music & Audio  >  Streaming Media
• Online since
December 5, 1996 Explore Wayback Machine
• Age
27 years, 4 months, 20 days
• Alexa Rank
#6.349, kobo.com is in the world's top 10.000 websites!

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on July 2, 2020.
✅ Title Tag
Kobo.com - eBooks, Audiobooks, eReaders and Reading apps
Length: 56 (recommended: 10 to 70)
❌ Meta Description
Open up to over 6 million eBooks and audiobooks on award-winning eReaders and the free Rakuten Kobo App. Find Daily Deals, read previews & reviews and get book recommendations.
Length: 180 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Kobo.com - eBooks, Audiobooks, eReaders and Reading apps

https://kobo.com

Open up to over 6 million eBooks and audiobooks on award-winning eReaders and the free Rakuten Kobo App. Find Daily Deals, read previews & reviews and get book r...

Mobile Version

https://kobo.com

Kobo.com - eBooks, Audiobooks, eReaders and Reading apps

Open up to over 6 million eBooks and audiobooks on award-winning eReaders and the free Rakuten Kobo App. Find Daily Deals, read pr...

✅ Encoding
Great, language/character encoding is specified: utf-8
ⓘ Hreflang Tags
Alternate URL Hreflang
https://www.kobo.com x-default
https://www.kobo.com/at/da da-at
https://www.kobo.com/at/de de-at
https://www.kobo.com/at/en en-at
https://www.kobo.com/at/es es-at
SEE MORE
✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Resolved URL
http://kobo.com https://www.kobo.com/
https://kobo.com https://www.kobo.com/
http://www.kobo.com https://www.kobo.com/
https://www.kobo.com https://www.kobo.com/
✅ Robots.txt
https://www.kobo.com/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport width=device-width, initial-scale=1
ⓘ robots index, follow

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by kobo.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Rakuten Kobo Inc. Confidence: 91% Arrow up

Rakuten Kobo Inc. is a Canadian company which sells e-books, e-readers and tablet computers.

It is headquartered in Toronto and is a subsidiary of the Japanese e-commerce conglomerate Rakuten.

The name Kobo is an anagram of book.
E-reader Confidence: 77% Arrow up

An e-reader, also called an e-book reader or e-book device, is a mobile electronic device that is designed primarily for the purpose of reading digital e-books and periodicals.
E-book Confidence: 75% Arrow up

An electronic book (or e-book) is a book publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices.

Although sometimes defined as "an electronic version of a printed book", some e-books exist without a printed equivalent.
Rakuten Confidence: 73% Arrow up

is a Japanese electronic commerce and Internet company based in Tokyo.

Its B2B2C e-commerce platform Rakuten Ichiba is the largest e-commerce site in Japan and among the world’s largest by sales.
Mobile app Confidence: 68% Arrow up

A mobile application software or mobile app is an application software designed to run on mobile devices such as smartphones and tablet computers.

Most such devices are sold with several apps bundled as pre-installed software, such as a web browser, email client, calendar, mapping program, and an app for buying music or other media or more apps.

Some pre-installed apps can be removed by an ordinary uninstall process, thus leaving more storage space for desired ones.

Where the software does not allow this, some devices can be rooted to eliminate the undesired apps.

WEBSITE SPEED

✅ kobo.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.9s

This domain loads at the median speed of 2.9 seconds.

Speed Percentile

24%

kobo.com is faster than approximately 24 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #6.349 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • kobo.com daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (7.0%)
  • Flag for TaiwanTaiwan (7.5%)
  • Flag for United States of AmericaUnited States of America (19.2%)
  • Flag for SwitzerlandSwitzerland (3.1%)
  • Flag for FranceFrance (9.7%)
  • Flag for ItalyItaly (5.2%)
  • Flaf icon for other countryOthers (48.3%)

Traffic country ranks

Country Rank
Flag for MoroccoMorocco #3.107
Flag for IndiaIndia #9.991
Flag for IndonesiaIndonesia #11.563
Flag for EgyptEgypt #7.092
Flag for TurkeyTurkey #6.143
SEE MORE

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How kobo.com looks like on a mobile device such as an iPhone.

Tablet
How kobo.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 41% #ffffff
  • 28% #000000
  • 4% #f0f0f0
  • 3% #301000
  • 2% #fffff0
  • 2% #402000
  • 1% #f0ffff
  • 1% #803010
  • 1% #100000
  • 1% #201000
  • 1% #c0d0e0
  • 1% #f0d0e0

Text/code ratio

ⓘ kobo.com's text/code ratio is 2.00%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.00%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 24
  • <H3> 7
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Kobo rakuten
Only$4.99(was $9.99)
<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Your first audiobook is free!
What is kobo super points?
Reward yourself
More titles to consider
Shopping cart
SEE MORE
<H3>
3rd level heading
You're getting the vıp treatment!
Your shopping cart is empty
All about rakuten kobo
Opportunities
Latest blog posts
SEE MORE
❌ Alt attributes Arrow up

We found 276 images on this website.
10 ALT attributes are missing on your image tags. The issue affects 5 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
- data:image/gif;base64,R0lGODlhAQABAAD/ACwAAAAAAQABAAACADs= 6
Image with missing alt attribute found on kobo.com //kbdownload1-a.akamaihd.net/images/OneStore/00000000-0000-0000-0000-000000000075@2x 1
Image with missing alt attribute found on kobo.com //googleads.g.doubleclick.net/pagead/viewthroughconversion/991025788/?value=0&label=r5geCOTeyQQQ_LTH... 1
Image with missing alt attribute found on kobo.com https://www.kobo.com/akam/11/pixel_7af4bc34?a=dD1iOTY2YzI0OWQxNThhNDIxYjI2YThhYTFmNTQ5MDRhZWZlNWI0Nm... 1
Image with missing alt attribute found on kobo.com https://idsync.rlcdn.com/458359.gif?partner_uid=9f465085-9ea2-41bd-6672-26fba3ddf015 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 10 images on kobo.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 15.781
  • Likes 6.713
  • Shares 8.056
  • Comments 1.012

DOMAIN REGISTRAR

ⓘ Domain Registrar NETWORK SOLUTIONS, LLC
ⓘ Registration Date 12/05/1996 27 years, 4 months, 20 days ago
ⓘ Last Modified 12/16/2017 6 years, 4 months, 9 days ago
ⓘ Expiration Date 12/04/2020 Expired
Nameservers Arrow up
Host IP Address Country
pdns77.ultradns.com 156.154.64.77 Flag for United StatesUnited States
pdns77.ultradns.net 156.154.65.77 Flag for United StatesUnited States
pdns77.ultradns.biz 156.154.66.77 Flag for United StatesUnited States
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SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Rakuten Inc
  • ⓘ IP Address
  • 204.87.189.92
  • ⓘ Country
  • Flag for United StatesUnited States
  • ⓘ Region
  • Massachusetts , Boston
  • ⓘ Latitude and Longitude
  • 42.3326 : -71.0947
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