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Whois & Analysis for laerdal.com

Nov 7, 2019 4:00 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for laerdal.com
62

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Make all versions of your website point to the same URL.
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OVERVIEW

• Domain Owner
Private
• Category
Health & Fitness
• Online since
October 13, 1995 Explore Wayback Machine
• Alexa Rank
#239.905, laerdal.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on April 7, 2020.
Title Tag
Laerdal Medical - Helping Save Lives
Length: 36 (recommended: 10 to 70)
Meta Description
Laerdal Medical is a world-leading provider of training, educational and therapy products for lifesaving and emergency medical care. Patient, Obstetric, Nursing, CPR, Pediatric, Skill Trainer Manikins and Patient Simulators for Health Care and Education
Length: 253 (recommended: 50 to 160)
Google preview
Desktop Version

Laerdal Medical - Helping Save Lives

https://laerdal.com

Laerdal Medical is a world-leading provider of training, educational and therapy products for lifesaving and emergency medical care. Patient, Obstetric, Nursing, CPR...

Mobile Version

https://laerdal.com

Laerdal Medical - Helping Save Lives

Laerdal Medical is a world-leading provider of training, educational and therapy products for lifesaving and emergency medical car...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, minimal-ui

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by laerdal.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Laerdal Confidence: 88% Arrow up

For the municipality of Lærdal, Norway, see Lærdal.

Laerdal is a major manufacturer of medical equipment and medical training products based in Stavanger, Norway.

Established in 1940 as a print shop, it soon began manufacturing popular rubber toys under the name Tomte Laerdal - the company's best-known product in the 1960s.

An outgrowth of this expertise in plastics was the manufacture of medical training models and devices - the company's mainstay.

Laerdal's best-known product today is a training mannequin popularly named 'CPR Annie'.

Cardiopulmonary resuscitation Confidence: 81% Arrow up

Cardiopulmonary resuscitation, commonly known as CPR, is an emergency procedure that combines chest compression often with artificial ventilation in an effort to manually preserve intact brain function until further measures are taken to restore spontaneous blood circulation and breathing in a person who is in cardiac arrest.

It is indicated in those who are unresponsive with no breathing or abnormal breathing, for example, agonal respirations.

Obstetrics Confidence: 75% Arrow up

Obstetrics is the field of study concentrated on pregnancy, childbirth, and the postpartum period.

As a medical specialty, obstetrics is combined with gynaecology under the discipline known as obstetrics and gynaecology (OB/GYN).

Health care Confidence: 75% Arrow up

Health care or healthcare is the maintenance or improvement of health via the diagnosis, treatment, and prevention of disease, illness, injury, and other physical and mental impairments in human beings.

Healthcare is delivered by health professionals (providers or practitioners) in allied health professions, chiropractic, physicians, physician associates, dentistry, midwifery, nursing, medicine, optometry, pharmacy, psychology, and other health professions.

It includes the work done in providing primary care, secondary care, and tertiary care, as well as in public health.

Emergency medicine Confidence: 74% Arrow up

Emergency medicine, formerly known in some countries as accident and emergency medicine, is the medical specialty involving care for undifferentiated and unscheduled patients with illnesses or injuries requiring immediate medical attention.

In their role as first-line providers, emergency physicians are responsible for initiating investigations and interventions to diagnose and/or treat patients in the acute phase (including initial resuscitation and stabilization), coordinating care with physicians from other specialities, and making decisions regarding a patient's need for hospital admission, observation, or discharge.

Emergency physicians generally practice in hospital emergency departments, pre-hospital settings via emergency medical services, and intensive care units, but may also work in primary care settings such as urgent care clinics.

WEBSITE SPEED

laerdal.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.1s

This domain loads at the median speed of 2.1 seconds.

Speed Percentile

39%

laerdal.com is faster than approximately 39 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #239.905 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • laerdal.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (46.0%)
  • Flaf icon for other countryOthers (54%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #112.202

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How laerdal.com looks like on a mobile device such as an iPhone.

Tablet
How laerdal.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 37% #f0f0f0
  • 21% #ffffff
  • 10% #d0e0f0
  • 7% #c0d0e0
  • 5% #000000
  • 4% #e0f0ff
  • 4% #b0c0d0
  • 1% #f0ffff
  • 1% #c0d0f0
  • 1% #b0a090
  • 1% #3080a0
  • 1% #c0b0a0

Text/code ratio

laerdal.com's text/code ratio is 3.81%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.81%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 24
  • <H3> 1
  • <H4> 4
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Using simulation to build high performance teams (2)
New and ımprovedresuscitation training (2)
The benefits of elearning in cpr training (2)
3 new products to amplify your simulations (2)
Cardiac arrest survival summit
<H3>
3rd level heading
Country & language selector
<H4>
4th level heading
Americas
Asia / pacific
Europe
Location not listed?
Alt attributes Arrow up

We found 17 images on this website.
17 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on laerdal.com /assets/img/placeholder-images/spinner.png 1
Image with missing alt attribute found on laerdal.com https://cdn0.laerdal.com/cdn-4a6a9a/globalassets/images--blocks/local-campaigns/the-benefits-of-elea... 1
Image with missing alt attribute found on laerdal.com https://cdn0.laerdal.com/cdn-4a5cdc/globalassets/images--blocks/local-campaigns/3-new-solutions-in-s... 1
Image with missing alt attribute found on laerdal.com https://cdn0.laerdal.com/cdn-48e250/globalassets/images--blocks/local-campaigns/using-simulation-to-... 1
Image with missing alt attribute found on laerdal.com https://cdn0.laerdal.com/cdn-499e70/globalassets/images--blocks/products/training-products/little-an... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 17 images on laerdal.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 322
  • Likes 0
  • Shares 320
  • Comments 2
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