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Whois & Analysis for lv.com

Nov 19, 2019 1:00 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Liverpool Victoria Friendly Society Ltd
• Address
Frizzell House County Gates
• City
Bournemouth
• Zip Code
BH1 2NF
• State
Dorset
• Country Code
GB
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for lv.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Liverpool Victoria Friendly Society Ltd See more
• Category
Personal Finance  >  Insurance
• Online since
April 26, 1995 Explore Wayback Machine
• Age
29 years, 6 months, 11 days
• Alexa Rank
#166.000, lv.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on February 27, 2020.
Title Tag
LV= | Insurance, Life Insurance, Investments & Pensions
Length: 59 (recommended: 10 to 70)
Meta Description
LV= Liverpool Victoria™ official website. The UK's largest friendly society, founded in 1843, we offer Insurance, Life Insurance, Investments & Pensions.
Length: 159 (recommended: 50 to 160)
Google preview
Desktop Version

LV= | Insurance, Life Insurance, Investments & Pensions

https://lv.com

LV= Liverpool Victoria™ official website. The UK's largest friendly society, founded in 1843, we offer Insurance, Life Insurance, Investments & Pensions.

Mobile Version

https://lv.com

LV= | Insurance, Life Insurance, Investments & Pensions

LV= Liverpool Victoria™ official website. The UK's largest friendly society, founded in 1843, we offer Insurance, Life Insurance,...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by lv.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Liverpool Confidence: 81% Arrow up

Liverpool is a major city and metropolitan borough in North West England.

The estimated population of the city of Liverpool metropolitan borough was 478,580 in 2015, while Liverpool and its surrounding areas combine to form the fifth largest metropolitan area in the UK with over 2.24 million people in 2011.

The local authority is Liverpool City Council, which is the most populous local government district within the metropolitan county of Merseyside and the largest within the wider Liverpool City Region.

Friendly society Confidence: 77% Arrow up

A friendly society (sometimes called a mutual society, benevolent society, fraternal organization or ROSCA) is a mutual association for the purposes of insurance, pensions, savings or cooperative banking.

It is a mutual organization or benefit society composed of a body of people who join together for a common financial or social purpose.

Before modern insurance, and the welfare state, friendly societies provided financial and social services to individuals, often according to their religious, political, or trade affiliations.

These societies are still widespread in many parts of the developing world, where they are referred to as ROSCAs (rotating savings and credit associations), ASCAs (accumulating savings and credit associations), burial societies, chit funds, etc.

Life insurance Confidence: 77% Arrow up

Life insurance (or life assurance, especially in the Commonwealth of Nations), is a contract between an insurance policy holder and an insurer or assurer, where the insurer promises to pay a designated beneficiary a sum of money (the benefit) in exchange for a premium, upon the death of an insured person (often the policy holder).

Depending on the contract, other events such as terminal illness or critical illness can also trigger payment.

The policy holder typically pays a premium, either regularly or as one lump sum.

Other expenses (such as funeral expenses) can also be included in the benefits.

Pension Confidence: 72% Arrow up

A pension is a fund into which a sum of money is added during an employee's employment years, and from which payments are drawn to support the person's retirement from work in the form of periodic payments.

A pension may be a "defined benefit plan" where a fixed sum is paid regularly to a person, or a "defined contribution plan" under which a fixed sum is invested and then becomes available at retirement age.

Pensions should not be confused with severance pay; the former is usually paid in regular installments for life after retirement, while the latter is typically paid as a fixed amount after involuntary termination of employment prior to retirement.

AMP Limited Confidence: 69% Arrow up

AMP is a financial services company in Australia and New Zealand with superannuation and investment products, insurance, financial advice and banking products including home loans and savings accounts.

WEBSITE SPEED

lv.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

73%

lv.com is faster than approximately 73 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #166.000 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • lv.com daily visitors distribution - Total: 1 country
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (84.9%)
  • Flaf icon for other countryOthers (15.1%)

Traffic country ranks

Country Rank
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #5.020

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How lv.com looks like on a mobile device such as an iPhone.

Tablet
How lv.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 16% #303010
  • 13% #202010
  • 12% #ffffff
  • 11% #405020
  • 9% #202000
  • 7% #506020
  • 7% #f0f0f0
  • 4% #607030
  • 4% #fffff0
  • 3% #fff0f0
  • 3% #909060
  • 2% #303020

Text/code ratio

lv.com's text/code ratio is 1.16%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.16%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 4
  • <H3> 9
  • <H4> 3
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Welcome to lv=
<H2>
2nd level heading
Helping you look after what you love with insurance, life insurance,pensions, andinvestmentsfrom the heart.
More of what we offer
Brexit
Our philosophy
<H3>
3rd level heading
Car ınsurance
Life ınsurance
Home ınsurance
Travel ınsurance
Pensions & retirement
<H4>
4th level heading
Discover how our members voted at our 2019 special general meeting
"lv= green heart support aims to provide help and support to our customers and members going through some of life’s toughest challenges."
When we heard emily was confined to her home due to an illness we wanted to help her get her independence back.
Alt attributes Arrow up

We found 6 images on this website.
4 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on lv.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 7.517
  • Likes 365
  • Shares 6.882
  • Comments 270

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 04/26/1995 29 years, 6 months, 11 days ago
Last Modified 02/21/2019 5 years, 8 months, 14 days ago
Expiration Date 04/27/2021 Expired
Nameservers Arrow up
Host IP Address Country
dns2.cscdns.net 69.36.145.33 Flag for United StatesUnited States
dns1.cscdns.net 209.112.114.33 Flag for NetherlandsNetherlands

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • BT Public Internet Service
  • IP Address
  • 81.144.228.228
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , Leeds
  • Latitude and Longitude
  • 53.7965 : -1.54785

PERSONAL FINANCE > INSURANCE COMPETITORS IN UNITED KINGDOM

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