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SEO Report for mackenzie.br

January 16, 2020 5:01 PM
Desktop screen Desktop screenshot for mackenzie.br

SEO SCORE

Favicon for mackenzie.brmackenzie.br
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Business  >  Marketing
• Alexa Rank
#35.181, mackenzie.br is in the world's top 50.000 websites!

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by DigiCert Inc is valid from December 9, 2018 to December 8, 2020.
Title Tag
Portal Mackenzie | Mackenzie
Length: 28 (recommended: 10 to 70)
Meta Description
O Mackenzie, uma instituição de ensino privada e confessional, líder em empregabilidade com mais de 148 anos de inovação e tradição no ensino.
Length: 149 (recommended: 50 to 160)
Google preview
Desktop Version

Portal Mackenzie | Mackenzie

https://mackenzie.br

O Mackenzie, uma instituição de ensino privada e confessional, líder em empregabilidade com mais de 148 anos de inovação e tradição no ensino.

Mobile Version

Favicon for mackenzie.br https://mackenzie.br

Portal Mackenzie | Mackenzie

O Mackenzie, uma instituição de ensino privada e confessional, líder em empregabilidade com mais de 148 anos de inovação e tradiçã...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.mackenzie.br/ x-default
https://www.mackenzie.br/ pt-br
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by mackenzie.br.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Escola Confidence: 73% Arrow up

A escola (do grego scholé, através do termo latino schola) é uma instituição concebida para o ensino de alunos sob a direção de professores.

A maioria dos países tem sistemas formais de educação, que geralmente são obrigatórios.

Nestes sistemas, os estudantes progridem através de uma série de níveis escolares e sucessivos.

Os nomes para esses níveis nas escolas variam por país, mas geralmente incluem o ensino fundamental (ensino básico) para crianças e o ensino médio (ensino secundário) para os adolescentes que concluíram o fundamental.

Uma instituição onde o ensino superior é ensinado, é comumente chamada de faculdade ou universidade.

Relação de emprego Confidence: 69% Arrow up

A relação de emprego, ou o vínculo empregatício, é um fato jurídico que se configura quando alguém (empregado ou empregada) presta serviço a uma outra pessoa, física ou jurídica (empregador ou empregadora), de forma subordinada, pessoal, não-eventual e onerosa.

Essa relação geralmente é baseada num contrato em que uma das partes é o empregado remunerado pela outra parte, que é a empregadora, podendo ser uma corporação com fins lucrativos, organização sem fins lucrativos, cooperativas ou qualquer outra entidade que empregue um indivíduo.

Religião Confidence: 65% Arrow
Inovação Confidence: 65% Arrow
Liderança Confidence: 63% Arrow

WEBSITE SPEED

mackenzie.br website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2s

This domain loads at the median speed of 2 seconds.

Speed Percentile

44%

mackenzie.br is faster than approximately 44 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #35.181 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for mackenzie.br

Daily visitors by country

  • mackenzie.br daily visitors distribution - Total: 1 country
  • Flag for BrazilBrazil (87.1%)
  • Flaf icon for other countryOthers (12.9%)

Traffic country ranks

Country Rank
Flag for BrazilBrazil #1.561

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How mackenzie.br looks like on a mobile device such as an iPhone.

Tablet
How mackenzie.br looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 28% #ffffff
  • 21% #f0f0f0
  • 9% #d01020
  • 6% #e00020
  • 2% #fff0f0
  • 2% #903040
  • 2% #f0b0b0
  • 2% #f08090
  • 2% #f0c0c0
  • 1% #a01010
  • 1% #f0d0d0
  • 1% #404060

Text/code ratio

mackenzie.br's text/code ratio is 8.21%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.21%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 17
  • <H3> 75
  • <H4> 21
  • <H5> 6
  • <H6> 2
<H1>
Top level heading
Portal mackenzie
<H2>
2nd level heading
Catálogo online
Sistemas de ensino (4)
Mackenzie language center (10)
Pesquisa e ınovação
#mackenzie1870
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Colégios
Graduação
Mestrado / doutorado
Especialização
Extensão
<H4>
4th level heading
27 (2)
9 (2)
+670 mil (2)
+50 mil (2)
97,5% (2)
<H5>
5th level heading
ınstitucional
Parcerias e negócios:
Serviços educacionais:
Sociais e culturais:
Pesquisa e ınovação:
<H6>
6th level heading
Viva esta experiência - cadastre-se e faça, gratuitamente, o curso por 10 dias. (2)
Alt attributes Arrow up

We found 139 images on this website.
120 ALT attributes are missing on your image tags. The issue affects 83 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on mackenzie.br /fileadmin/user_upload/img_Banner_Header-Home-Portal-BG.png 2
Image with missing alt attribute found on mackenzie.br /fileadmin/_processed_/3/a/csm_img_Banner_Header-Home-Portal-BG_c090081438.png 2
Image with missing alt attribute found on mackenzie.br /fileadmin/user_upload/bg_co%CC%81pia_co%CC%81pia.png 2
Image with missing alt attribute found on mackenzie.br /fileadmin/user_upload/conteudo.png 2
Image with missing alt attribute found on mackenzie.br /fileadmin/user_upload/pequeno.png 2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 120 images on mackenzie.br. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.507
  • Likes 670
  • Shares 3.708
  • Comments 129
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

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