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Whois & Analysis for mclaren.com

Dec 16, 2019 11:05 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Richard Fry
• Organization
McLaren Marketing Limited
• Address
McLaren Technology Centre
• City
Woking
• Zip Code
GU21 4YH
• State
Surrey
• Country Code
GB
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for mclaren.com
83

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
McLaren Marketing Limited See more
• Category
Sports  >  Auto Racing
• Online since
• Age
29 years, 3 months, 23 days
• Alexa Rank
#39.664, mclaren.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on January 24, 2020.
Title Tag
The Official McLaren Website – McLaren.com
Length: 44 (recommended: 10 to 70)
Meta Description
Latest news from McLaren Racing, McLaren Automotive, McLaren Applied Technologies, McLaren esports and McLaren Careers.
Length: 119 (recommended: 50 to 160)
Google preview
Desktop Version

The Official McLaren Website – McLaren.com

https://mclaren.com

Latest news from McLaren Racing, McLaren Automotive, McLaren Applied Technologies, McLaren esports and McLaren Careers.

Mobile Version

https://mclaren.com

The Official McLaren Website – McLaren.com

Latest news from McLaren Racing, McLaren Automotive, McLaren Applied Technologies, McLaren esports and McLaren Careers.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, user-scalable=no, maximum-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by mclaren.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
McLaren Automotive Confidence: 89% Arrow up

McLaren Automotive (often simply McLaren) is a British automaker founded in 1963 by New Zealander Bruce McLaren and is based at the McLaren Technology Campus in Woking, Surrey.

It produces and manufactures sports and luxury cars, usually produced in-house at designated production facilities.

McLaren Applied Technologies Confidence: 89% Arrow up

McLaren Applied Technologies is a British technology company that works in conjunction with companies such as GSK, NHS and more.

Also its electronic division, McLaren Electronics manufactures parts for every F1 team and other sports.

In September 2014, Ian Rhodes replaced the founder, Ron Dennis, as CEO of the growing technology company.

McLaren Applied Technologies began as "McLaren Composites", mainly for the manufacture for parts for the McLaren F1 and Mercedes SLR.

However, it began to grow and won contracts to manufacture parts for other companies and even grew into the energy industry, mainly solar panels.

It was dissolved in 2003 and replaced with "McLaren Applied Technologies" a short while after in 2004.

Under its old name as McLaren Composites, the company also produced landing equipment and solar panels for Beagle 2.

ESports Confidence: 81% Arrow up

eSports (also known as electronic sports, esports, e-sports, competitive (video) gaming, professional (video) gaming, or pro gaming) are a form of competition that is facilitated by electronic systems, particularly video games; the input of players and teams as well as the output of the eSports system are mediated by human-computer interfaces.

Most commonly, eSports take the form of organized, multiplayer video game competitions, particularly between professional players.

The most common video game genres associated with eSports are real-time strategy, fighting, first-person shooter (FPS), and multiplayer online battle arena (MOBA).

Tournaments such as The International, the League of Legends World Championship, the Battle.net World Championship Series, the Evolution Championship Series, and the Intel Extreme Masters provide live broadcasts of the competition, and prize money and salaries to competitors.

McLaren Confidence: 79% Arrow up

McLaren Racing Limited, competing as McLaren Honda, is a British Formula One team based at the McLaren Technology Centre, Woking, Surrey, England.

McLaren is best known as a Formula One constructor but has also competed in and won the Indianapolis 500 and the Canadian-American Challenge Cup (Can-Am).

The team is the second oldest active team after Ferrari.

They are one of the most successful teams in Formula One history, having won 182 races, 12 drivers' championships and eight constructors' championships.

The team is a wholly owned subsidiary of McLaren Technology Group.

WEBSITE SPEED

mclaren.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.8s

This domain loads at the median speed of 1.8 seconds.

Speed Percentile

48%

mclaren.com is faster than approximately 48 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #39.664 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • mclaren.com daily visitors distribution - Total: 9 countries
  • Flag for IndiaIndia (5.6%)
  • Flag for United States of AmericaUnited States of America (32.4%)
  • Flag for AustraliaAustralia (3.8%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (19.6%)
  • Flag for CanadaCanada (3.6%)
  • Flaf icon for other countryOthers (35%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #61.240
Flag for TurkeyTurkey #65.730
Flag for Russian FederationRussian Federation #89.387
Flag for United States of AmericaUnited States of America #25.832
Flag for Iran (Islamic Republic of)Iran (Islamic Republic of) #92.318

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How mclaren.com looks like on a mobile device such as an iPhone.

Tablet
How mclaren.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 43% #000000
  • 22% #e0e0f0
  • 10% #808080
  • 7% #ffffff
  • 6% #d0d0e0
  • 4% #201010
  • 2% #302020
  • 1% #806050
  • 1% #200000
  • 1% #a08070
  • 1% #201000
  • 1% #f0f0ff

Text/code ratio

mclaren.com's text/code ratio is 6.57%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.57%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 27
  • <H3> 21
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Mclaren (2)
<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Racing
Automotive
Applied
Group
Esports
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Abu dhabi gp
Mercedes-benz power confirmed
ındycar
The new mclaren gt
720s spider
Alt attributes Arrow up

We found 26 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on mclaren.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.156
  • Likes 271
  • Shares 788
  • Comments 97

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 07/28/1995 29 years, 3 months, 23 days ago
Last Modified 07/23/2019 5 years, 3 months, 27 days ago
Expiration Date 07/27/2020 Expired
Nameservers Arrow up
Host IP Address Country
gina.ns.cloudflare.com 2400:cb00:2049:1::adf5:3a75 Flag for United StatesUnited States
tim.ns.cloudflare.com 2606:4700:58::adf5:3b91 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.16.42.35
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724
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