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Whois & Analysis for merchantlink.com

Dec 5, 2019 9:53 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Merchant Link
• Address
8401 Colesville Road
• City
Silver Springs
• Zip Code
20910
• State
MD
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for merchantlink.com
55

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Merchant Link See more
• Category
Business  >  Business Software
• Online since
February 2, 1996 Explore Wayback Machine
• Age
28 years, 9 months, 20 days
• Alexa Rank

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Corporation Service Company has expired on October 30, 2020.
Title Tag
MerchantLink | EMV | Secure Payment Gateway Providers
Length: 53 (recommended: 10 to 70)
Meta Description
MerchantLink | EMV | Secure Payment Gateway Providers | Merchant Services | EMV | Secure Payment Gateway Providers | Credit Card Security
Length: 137 (recommended: 50 to 160)
Google preview
Desktop Version

MerchantLink | EMV | Secure Payment Gateway Providers

https://merchantlink.com

MerchantLink | EMV | Secure Payment Gateway Providers | Merchant Services | EMV | Secure Payment Gateway Providers | Credit Card Security

Mobile Version

https://merchantlink.com

MerchantLink | EMV | Secure Payment Gateway Providers

MerchantLink | EMV | Secure Payment Gateway Providers | Merchant Services | EMV | Secure Payment Gateway Providers | Credit Card S...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by merchantlink.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
EMV Confidence: 91% Arrow up

EMV is a technical standard for smart payment cards and for payment terminals and automated teller machines that can accept them.

EMV cards are smart cards (also called chip cards or IC cards) that store their data on integrated circuits in addition to magnetic stripes (for backward compatibility).

These include cards that must be physically inserted (or "dipped") into a reader and contactless cards that can be read over a short distance using radio-frequency identification (RFID) technology.

Payment cards that comply with the EMV standard are often called Chip and PIN or Chip and Signature cards, depending on the authentication methods employed by the card issuer.

Payment gateway Confidence: 85% Arrow up

A payment gateway is a merchant service provided by an e-commerce application service provider that authorizes credit card or direct payments processing for e-businesses, online retailers, bricks and clicks, or traditional brick and mortar.

The payment gateway may be provided by a bank to its customers, but can be provided by a specialised financial service provider as a separate service, such as a payment service provider.

Credit card Confidence: 82% Arrow up

A credit card is a payment card issued to users (cardholders) to enable the cardholder to pay a merchant for goods and services, based on the cardholder's promise to the card issuer to pay them for the amounts so paid plus other agreed charges.

The card issuer (usually a bank) creates a revolving account and grants a line of credit to the cardholder, from which the cardholder can borrow money for payment to a merchant or as a cash advance.

Merchant services Confidence: 74% Arrow up

Merchant services is a broad category of financial services intended for use by businesses.

In its most specific use, it usually refers to merchant processing services that enables a business to accept a transaction payment through a secure (encrypted) channel using the customer's credit card or debit card or NFC/RFID enabled device.

More generally, the term may include:

Security Confidence: 71% Arrow up

Security is the degree of resistance to, or protection from, harm.

It applies to any vulnerable and/or valuable asset, such as a person, dwelling, community, item, nation, or organization.

WEBSITE SPEED

merchantlink.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

5.4s

This domain loads at the median speed of 5.4 seconds.

Speed Percentile

7%

merchantlink.com is faster than approximately 7 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #1.224.749 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How merchantlink.com looks like on a mobile device such as an iPhone.

Tablet
How merchantlink.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 36% #f0f0f0
  • 26% #ffffff
  • 9% #103040
  • 4% #407090
  • 2% #5080a0
  • 2% #806040
  • 2% #705030
  • 2% #fffff0
  • 2% #105080
  • 1% #a07050
  • 1% #f0f0e0
  • 1% #e0d0c0

Text/code ratio

merchantlink.com's text/code ratio is 2.18%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.18%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 3
  • <H2> 12
  • <H3> 12
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Could your credit cards stop working this year?
Join the merchant link team
Card brand compliance & mandates...
<H2>
2nd level heading
Contact_small
Contact_corner_large
Merchant link is a leading provider of cloud-based payment gateway and data security solutions, removing the risk and hassle of payments for more than 500,000 hotel, restaurant and retail locations. our solutions help you protect your business and exceed pcı requirements by eliminating the need to store payment data.
Get started with merchant link
Our certified partners
<H3>
3rd level heading
Tls update
Our solutıons
Gaın pcı benefıts and enhance data securıty
Company
News & events
Alt attributes Arrow up

We found 24 images on this website.
14 ALT attributes are missing on your image tags. The issue affects 10 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 14 images on merchantlink.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 7
  • Likes 0
  • Shares 7
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 02/02/1996 28 years, 9 months, 20 days ago
Last Modified 12/07/2018 5 years, 11 months, 16 days ago
Expiration Date 02/03/2027 2 years, 2 months, 16 days from now
Nameservers Arrow up
Host IP Address Country
ns1.merchantlink.com 104.153.8.35 Flag for United StatesUnited States
ns2.merchantlink.com 104.153.12.35 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Merchant-Link, LLC
  • IP Address
  • 104.153.12.65
  • Country
  • Flag for United StatesUnited States
  • Region
  • District of Columbia , Washington
  • Latitude and Longitude
  • 38.9072 : -77.0369
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