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Whois & Analysis for michaelskids.com

Dec 4, 2019 4:31 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for michaelskids.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Shopping  >  Hobbies & Interests  >  Arts & Crafts
• Online since
• Age
24 years, 4 months, 8 days
• Alexa Rank
#475.447, michaelskids.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on January 16, 2021.
Title Tag
Michaels Kids - Kids & More
Length: 31 (recommended: 10 to 70)
Meta Description
Michaels has the products you need for home decor, framing, scrapbooking and more. Shop and save on arts and crafts supplies online or at a store near you.
Length: 155 (recommended: 50 to 160)
Google preview
Desktop Version

Michaels Kids - Kids & More

https://michaelskids.com

Michaels has the products you need for home decor, framing, scrapbooking and more. Shop and save on arts and crafts supplies online or at a store near you.

Mobile Version

https://michaelskids.com

Michaels Kids - Kids & More

Michaels has the products you need for home decor, framing, scrapbooking and more. Shop and save on arts and crafts supplies onli...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots noindex
viewport width=device-width,initial-scale=1.0,minimum-scale=1.0,user-scalable=yes

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by michaelskids.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Handicraft Confidence: 73% Arrow up

A handicraft, sometimes more precisely expressed as artisanal handicraft or handmade, is any of a wide variety of types of work where useful and decorative objects are made completely by hand or by using only simple tools.

It is a traditional main sector of craft, and applies to a wide range of creative and design activities that are related to making things with one's hands and skill, including work with textiles, moldable and rigid materials, paper, plant fibers, etc.

One of the world's oldest handicraft is Dhokra; this is a sort of metal casting has been used in India for over 4,000 years and is still used.

Usually the term is applied to traditional techniques of creating items (whether for personal use or as products) that are both practical and aesthetic.Handicraft industries are those that produces things with hands to meet the needs of the people in their locality.Machines are not used.

Interior design Confidence: 72% Arrow up

Interior design is the art and science of enhancing the interiors, sometimes including the exterior, of a space or building, to achieve a healthier and more aesthetically pleasing environment for the end user.

An interior designer is someone who plans, researches, coordinates, and manages such projects.

Interior design is a multifaceted profession that includes conceptual development, space planning, site inspections, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.

Retail Confidence: 70% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

Product (business) Confidence: 68% Arrow up

In marketing, a product is anything that can be offered to a market that might satisfy a want or need.

In retailing, products are called merchandise.

In manufacturing, products are bought as raw materials and sold as finished goods.

A service is another common product type.

Michaels Confidence: 64% Arrow

WEBSITE SPEED

michaelskids.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.3s

This domain loads at the median speed of 3.3 seconds.

Speed Percentile

19%

michaelskids.com is faster than approximately 19 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #475.447 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • michaelskids.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (100.0%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #112.465

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How michaelskids.com looks like on a mobile device such as an iPhone.

Tablet
How michaelskids.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 45% #ffffff
  • 13% #f0f0f0
  • 7% #000000
  • 4% #f0ffff
  • 3% #40c0d0
  • 3% #f07010
  • 2% #c0f0f0
  • 2% #f08030
  • 2% #d0f0ff
  • 2% #40b0c0
  • 2% #30a0c0
  • 1% #fffff0

Text/code ratio

michaelskids.com's text/code ratio is 3.68%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.68%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 31
  • <H3> 15
  • <H4> 4
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Shop categories
Active play
Activity kits
Art
Books
<H3>
3rd level heading
100 piece kids art set by creatology™
Plushcraft™ fabric by number unicorn pillow kit
Crayola® crayon melter with sparkle unit, gift for kids
Creatology® 9" x 12" construction paper
Faber-castell® creativity for kids® hide & seek rock painting kit
<H4>
4th level heading
Customer service
Resources
Quıck lınks
Corporate
Alt attributes Arrow up

We found 67 images on this website.
22 ALT attributes are missing on your image tags. The issue affects 6 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 22 images on michaelskids.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.301
  • Likes 2.477
  • Shares 634
  • Comments 190

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 06/30/2000 24 years, 4 months, 8 days ago
Last Modified 09/25/2018 6 years, 1 month, 12 days ago
Expiration Date 06/30/2021 Expired
Nameservers Arrow up
Host IP Address Country
a1-184.akam.net 193.108.91.184 Flag for ChileChile
a18-67.akam.net 95.101.36.67 Flag for FranceFrance
a20-64.akam.net 95.100.175.64 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Akamai Technologies
  • IP Address
  • 23.217.249.113
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222
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