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Whois & Analysis for petful.com

Dec 4, 2019 4:40 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for petful.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Dogs  >  Pets  >  Veterinary Medicine
• Online since
April 21, 2014 Explore Wayback Machine
• Age
10 years, 3 days
• Alexa Rank
#137.724, petful.com is in the world's top 1 million websites

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 20, 2020.
Title Tag
Petful — Helping Pets Live Happier Lives
Length: 42 (recommended: 10 to 70)
Meta Description
We're passionate about animal welfare and helping pets live happier lives. Trusted information about pet health and behaviors. (Formerly Pets Adviser®.) #petful #petfull
Length: 170 (recommended: 50 to 160)
Google preview
Desktop Version

Petful — Helping Pets Live Happier Lives

https://petful.com

We're passionate about animal welfare and helping pets live happier lives. Trusted information about pet health and behaviors. (Formerly Pets Adviser®.) #petful #pet...

Mobile Version

https://petful.com

Petful — Helping Pets Live Happier Lives

We're passionate about animal welfare and helping pets live happier lives. Trusted information about pet health and behaviors. (Fo...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by petful.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Animal welfare Confidence: 81% Arrow up

Animal welfare is the well-being of animals.

The standards of "good" animal welfare vary considerably between different contexts.

These standards are under constant review and are debated, created and revised by animal welfare groups, legislators and academics worldwide.

Animal welfare science uses various measures, such as longevity, disease, immunosuppression, behavior, physiology, and reproduction, although there is debate about which of these indicators provide the best information.

Happiness Confidence: 75% Arrow up

Happiness is a mental or emotional state of well-being defined by positive or pleasant emotions ranging from contentment to intense joy.

Happy mental states may also reflect judgements by a person about their overall well-being.

A variety of biological, psychological, economic, religious and philosophical approaches have striven to define happiness and identify its sources.

Various research groups, including positive psychology and happiness economics are employing the scientific method to research questions about what "happiness" is, and how it might be attained.

Trust (emotion) Confidence: 74% Arrow up

In a social context, trust has several connotations.

Definitions of trust typically refer to a situation characterized by the following aspects: One party (trustor) is willing to rely on the actions of another party (trustee); the situation is directed to the future.

In addition, the trustor (voluntarily or forcedly) abandons control over the actions performed by the trustee.

As a consequence, the trustor is uncertain about the outcome of the other's actions; they can only develop and evaluate expectations.

The uncertainty involves the risk of failure or harm to the trustor if the trustee will not behave as desired.

Vladimir Ilych Lenin expressed this idea with the sentence "Trust is good, control is better".

Pet Confidence: 74% Arrow up

A pet or companion animal is an animal kept primarily for a person's company, protection, or entertainment rather than as a working animal, sport animal, livestock, or laboratory animal.

Popular pets are often noted for their attractive appearances and their loyal or playful personalities.

Behavior Confidence: 73% Arrow up

Behavior (American English) or Behaviour (Commonwealth English) is the range of actions and mannerisms made by individuals, organisms, systems, or artificial entities in conjunction with themselves or their environment, which includes the other systems or organisms around as well as the (inanimate) physical environment.

It is the response of the system or organism to various stimuli or inputs, whether internal or external, conscious or subconscious, overt or covert, and voluntary or involuntary.

WEBSITE SPEED

petful.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.8s

This domain loads at the median speed of 2.8 seconds.

Speed Percentile

26%

petful.com is faster than approximately 26 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #137.724 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • petful.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (65.3%)
  • Flag for IndiaIndia (7.1%)
  • Flaf icon for other countryOthers (27.6%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #46.784
Flag for IndiaIndia #145.163
Flag for BelarusBelarus #31.775

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How petful.com looks like on a mobile device such as an iPhone.

Tablet
How petful.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 56% #ffffff
  • 10% #f0ffff
  • 9% #f0f0f0
  • 8% #1090a0
  • 3% #f0f0ff
  • 3% #d0c0c0
  • 1% #201000
  • 1% #e0d0d0
  • 1% #f0e0e0
  • 1% #70b0c0
  • 1% #d0f0f0
  • 1% #c0e0e0

Text/code ratio

petful.com's text/code ratio is 3.15%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.15%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 12
  • <H3> 8
  • <H4> 0
  • <H5> 0
  • <H6> 4

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Keep safe with free recall alerts
5 things to know about cardigan welsh corgis
The amazing work of search and rescue dogs and their handlers
5 things to know about briards
10 essential puppy training tips you need to know
<H3>
3rd level heading
Recall alerts from petful®
Recent pet advice
Pet food recalls
Find your next pet
Disclaimer
<H6>
6th level heading
Petful does not diagnose, treat or give medical guidance. consult your veterinarian. see additional information.
About us who we are how we help media kit advertise sponsored content
Recall alerts pet adoption sitemap contact us
Facebook twitter youtube ınstagram
Alt attributes Arrow up

We found 28 images on this website.
13 ALT attributes are missing on your image tags. The issue affects 9 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 13 images on petful.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 565
  • Likes 107
  • Shares 399
  • Comments 59

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 04/21/2014 10 years, 3 days ago
Last Modified 04/22/2019 5 years, 2 days ago
Expiration Date 04/21/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns1.c47134.sgvps.net 185.56.84.107 Flag for United StatesUnited States
ns2.c47134.sgvps.net 185.56.84.107 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • SingleHop LLC
  • IP Address
  • 185.56.84.107
  • Country
  • Flag for United StatesUnited States
  • Region
  • Illinois , Chicago
  • Latitude and Longitude
  • 41.8695 : -87.6272
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