Whois & Analysis for mixpanel.com

Mixpanel is a business analytics service and company.

It tracks user interactions with web and mobile applications and provides tools for targeted communication with them.

Its toolset contains in-app A/B tests and user survey forms.

Data collected is used to build custom reports and measure user engagement and retention.

Mixpanel works with web applications, in particular SaaS, but also supports mobile apps.

As of January 2016 the company had more than 230 employees, but had to fire 18 people due to overhiring.

Behavioral analytics is a recent advancement in business analytics that reveals new insights into the behavior of consumers on eCommerce platforms, online games, web and mobile applications, and IoT.

The rapid increase in the volume of raw event data generated by the digital world enables methods that go beyond typical analysis by demographics and other traditional metrics that tell us what kind of people took what actions in the past.

Behavioral analysis focuses on understanding how consumers act and why, enabling accurate predictions about how they are likely to act in the future.

It enables marketers to make the right offers to the right consumer segments at the right time.

The mobile Web refers to browser-based Internet services accessed from handheld mobile devices, such as smartphones or feature phones, through a mobile or other wireless network.

A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server.

A website may be accessible via a public Internet Protocol (IP) network, such as the Internet, or a private local area network (LAN), by referencing a uniform resource locator (URL) that identifies the site.