mobile
Mobile menu

SEO Report for movad.de

December 24, 2019 5:42 PM
Desktop screen Desktop screenshot for movad.de

SEO SCORE

Favicon for movad.demovad.de
45

5 criteria passed
6 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your website secure with an SSL certificate.
Arrow
Make your meta description eloquent and appealing, neither too short nor too long.
Arrow

OVERVIEW

• Category
Business  >  Advertising

FREE FORM BUILDER

Representation of an online Form

Free online forms for your website

Use our free online form builder to create any type of form for movad.de.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


opens a new window

SEO

SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
Programmatic Advertising Solutions | ADITION technologies AG
Length: 60 (recommended: 10 to 70)
Meta Description
ADITION technologies ist der führende europäische Anbieter hochwertiger Technologie­lösungen für Programmatic Advertising über alle Kanäle aus einer zentralen Enterprise-Plattform heraus. Zu unseren Produktlösungen zählen DSP, SSP, DMP, Adverving & Targeting, Video & Creative, Attribution & Automation.
Length: 324 (recommended: 50 to 160)
Google preview
Desktop Version

Programmatic Advertising Solutions | ADITION technologies AG

http://movad.de

ADITION technologies ist der führende europäische Anbieter hochwertiger Technologie­lösungen für Programmatic Advertising über alle Kanäle aus einer zentralen Enterp...

Mobile Version

Favicon for movad.de http://movad.de

Programmatic Advertising Solutions | ADITION technologies AG

ADITION technologies ist der führende europäische Anbieter hochwertiger Technologie­lösungen für Programmatic Advertising über all...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by movad.de.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Programmatic Advertising Confidence: 86% Arrow up

Programmatic Advertising oder Programmatische Werbung ist ein Begriff aus dem Online-Marketing.

Er bezeichnet den vollautomatischen und individualisierten Ein- und Verkauf von Werbeflächen in Echtzeit.

Dabei werden auf Basis der vorliegenden Nutzerdaten gezielt auf den Nutzer zugeschnittene Werbebanner ausgeliefert.

Die Individualisierung der Werbeflächen geschieht dabei über einen Auktionsprozess, bei dem, nach der Überprüfung der Nutzerrelevanz für die Kampagne des Werbetreibenden, der Höchstbietende den Zuschlag erhält und den Werbebanner aussteuern darf.

Dieser Prozess dauert üblicherweise nur wenige Millisekunden.

Der Begriff Programmatic Advertising wird fälschlicherweise häufig als Synonym für den Begriff Real Time Bidding verwendet, welches lediglich den Auktionsteil beschreibt.

Digitaler Signalprozessor Confidence: 77% Arrow up

Ein digitaler Signalprozessor (engl.

digital signal processor, DSP) dient der kontinuierlichen Bearbeitung von digitalen Signalen (z.

B.

Audio- oder Videosignale) durch die digitale Signalverarbeitung.

Zur Verarbeitung von analogen Signalen wird der DSP in Verbindung mit Analog-Digital-Umsetzern und Digital-Analog-Umsetzern eingesetzt.

Dimethylphthalat Confidence: 65% Arrow

WEBSITE SPEED

movad.de website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How movad.de looks like on a mobile device such as an iPhone.

Tablet
How movad.de looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 27% #90b040
  • 21% #f0f0d0
  • 18% #ffffff
  • 14% #b0d050
  • 7% #d0e0a0
  • 3% #a0c020
  • 3% #fffff0
  • 2% #f0f0f0
  • 2% #e0e0e0
  • 2% #c0d090
  • 0% #f0ffd0
  • 0% #f0fff0

Text/code ratio

movad.de's text/code ratio is 2.94%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.94%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 19
  • <H3> 12
  • <H4> 5
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Der full stack für das effiziente management ıhres digitalen werbegeschäfts und ıhrer programmatic advertising kampagnen: alle kanäle, alle screens, sell side, buy side & mixed
<H2>
2nd level heading
Programmatic advertising ecosystem
Demand-side (dsp)
Video & creative
Adserving & targeting
Attribution & automation
<H3>
3rd level heading
Die beste lösung für den program- matischen media-einkauf
Brand-awareness mit rich-media & video erhöhen
Unterstützung aller anforderungen digitaler werbeformate
ıntelligente optimierung ıhrer online-marketing-kampagnen
Daten- gesteuerte online-werbung auf allen screens
<H4>
4th level heading
Adıtıon technologies ag
Produktlösungen
Unternehmen
Aktuelles
Datenschutz
Alt attributes Arrow up

We found 22 images on this website.
6 ALT attributes are missing on your image tags. The issue affects 3 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on movad.de https://www.adition.com/wp-content/uploads/320x150_bah_logo_transparent_0001_00_0_-320x150.png 1
- data:image/svg xml,<svg xmlns=http://www.w3.org/2000/svg width=340 height=150 viewBox=0 0 340 150... 4
Image with missing alt attribute found on movad.de https://www.adition.com/wp-content/uploads/ppt_perspective_mockup_v2.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on movad.de. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 18
  • Likes 14
  • Shares 4
  • Comments 0
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • myLoc managed IT AG
  • IP Address
  • 85.114.149.20
  • Country
  • Flag for GermanyGermany
  • Region
  • North Rhine-Westphalia , Düsseldorf
  • Latitude and Longitude
  • 51.2277 : 6.77346

BUSINESS > ADVERTISING COMPETITORS IN GERMANY

BROWSE SEO REPORTS

SHARE