Whois & Analysis for multiview.com

Business-to-business (B2B) refers to a situation where one business makes a commercial transaction with another.

This typically occurs when:

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

In sales, commerce and economics, a customer (sometimes known as a , buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.

An ultimate etymology of "client" may imply someone merely to do business, whereas a purchaser procures goods or services on occasion but a customer customarily or habitually engages in transactions (historically: the collection of tolls or taxes - see ).

Such distinctions have no contemporary semantic weight.

In economics, a service is a transaction in which no physical goods is transferred from the seller to the buyer.

The benefits of such a service are held to be demonstrated by the buyer's willingness to make the exchange.

Public services are those that society (nation state, fiscal union, region) as a whole pays for.

Using resources, skill, ingenuity, and experience, service providers benefit service consumers.

In the social sciences, a social group has been defined as two or more people who interact with one another, share similar characteristics, and collectively have a sense of unity.

Other theorists disagree however, and are wary of definitions which stress the importance of interdependence or objective similarity.

Instead, researchers within the social identity tradition generally define it as "a group is defined in terms of those who identify themselves as members of the group".

Regardless, social groups come in a myriad of sizes and varieties.

For example, a society can be viewed as a large social group.