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Whois & Analysis for optimizely.com

Oct 29, 2019 9:15 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for optimizely.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing
• Online since
January 11, 2010 Explore Wayback Machine
• Age
14 years, 10 months, 11 days
• Alexa Rank
#10.082, optimizely.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on June 11, 2020.
Title Tag
Optimizely: The World's Leading Experimentation Platform
Length: 56 (recommended: 10 to 70)
Meta Description
Optimizely is the world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time.
Length: 167 (recommended: 50 to 160)
Google preview
Desktop Version

Optimizely: The World's Leading Experimentation Platform

https://optimizely.com

Optimizely is the world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time.

Mobile Version

https://optimizely.com

Optimizely: The World's Leading Experimentation Platform

Optimizely is the world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winni...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by optimizely.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Optimizely Confidence: 89% Arrow up

Optimizely is an American company that makes customer experience optimization software for other companies.

The Optimizely platform technology provides A/B testing tools, in which two versions of a web page can be compared for performance, and multivariate testing.

Optimizely also enables personalization, which may be used for making data-driven decisions.

The personalization capability can be used for serving online advertising.

Optimizely's experimentation platform is called Optimizely X, with tools for web experimentation, personalization, recommendations, mobile, full stack and over-the-top content.

The optimization is delivered in a software as a service (SaaS) model.

Marketing Confidence: 68% Arrow up

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Product (business) Confidence: 68% Arrow up

In marketing, a product is anything that can be offered to a market that might satisfy a want or need.

In retailing, products are called merchandise.

In manufacturing, products are bought as raw materials and sold as finished goods.

A service is another common product type.

WEBSITE SPEED

optimizely.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.7s

This domain loads at the median speed of 2.7 seconds.

Speed Percentile

27%

optimizely.com is faster than approximately 27 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #10.082 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • optimizely.com daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (10.5%)
  • Flag for United States of AmericaUnited States of America (28.7%)
  • Flag for Saudi ArabiaSaudi Arabia (4.2%)
  • Flag for Syrian Arab RepublicSyrian Arab Republic (3.6%)
  • Flag for ItalyItaly (3.4%)
  • Flaf icon for other countryOthers (49.6%)

Traffic country ranks

Country Rank
Flag for MoroccoMorocco #6.573
Flag for IndiaIndia #7.581
Flag for IndonesiaIndonesia #10.391
Flag for EgyptEgypt #7.325
Flag for SingaporeSingapore #10.980

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How optimizely.com looks like on a mobile device such as an iPhone.

Tablet
How optimizely.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 23% #ffffff
  • 23% #f0f0f0
  • 22% #100030
  • 14% #000000
  • 7% #000030
  • 1% #a0a0b0
  • 1% #303050
  • 1% #404060
  • 1% #f0f0ff
  • 1% #706080
  • 1% #6010f0
  • 1% #fffff0

Text/code ratio

optimizely.com's text/code ratio is 9.92%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 9.92%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 3
  • <H3> 8
  • <H4> 6
  • <H5> 21
  • <H6> 16
<H1>
Top level heading
Out-experiment. outperform.
<H2>
2nd level heading
Optimize your digital experiences and achieve the greatest return on investment in saas.
Only optimizely lets you experiment across both product and marketing teams.
Join 24 of the top fortune 100 global businesses who depend on experimentation every day to make smarter decisions
<H3>
3rd level heading
Here’s why you partner with optimizely.
Here’s how it works:
True digital innovation starts with your employees and teams (2)
Easily test ideas on controlled segments of your traffic
Let the data determine your baseline, your winning ideas and the losers
<H4>
4th level heading
Platform features & benefits
Solutions
Customers
Resources
About
<H5>
5th level heading
How biggerpockets runs experiments faster with performance edge
Built for the enterprise
Best in class usability
Eliminate digital guesswork forever
Product manager (2)
<H6>
6th level heading
Watch an on-demand demo of the optimizely platform
How can we lower mobile cart abandonment?
How do we drive larger basket size on black friday?
How can ı increase new customer sign-ups?
How can we improve the clickthrough rate on our search results?
Alt attributes Arrow up

We found 6 images on this website.
6 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on optimizely.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.702
  • Likes 636
  • Shares 1.655
  • Comments 411

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 01/11/2010 14 years, 10 months, 11 days ago
Last Modified 10/21/2016 8 years, 26 days ago
Expiration Date 01/11/2020 Expired
Nameservers Arrow up
Host IP Address Country
a1-217.akam.net - -
a10-64.akam.net 96.7.50.64 Flag for United StatesUnited States
a16-66.akam.net 23.211.132.66 Flag for GermanyGermany

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 151.101.64.67
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724
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