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Whois & Analysis for tapad.com

Oct 29, 2019 8:50 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for tapad.com
48

6 criteria passed
5 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing
• Online since
August 15, 2002 Explore Wayback Machine
• Age
21 years, 8 months, 15 days
• Alexa Rank
#83.817, tapad.com is in the world's top 100.000 websites!

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on August 18, 2020.
Title Tag
Tapad | Homepage
Length: 16 (recommended: 10 to 70)
Meta Description
Connecting brands to consumers across devices
Length: 45 (recommended: 50 to 160)
Google preview
Desktop Version

Tapad | Homepage

https://tapad.com

Connecting brands to consumers across devices

Mobile Version

https://tapad.com

Tapad | Homepage

Connecting brands to consumers across devices

Encoding
No language/character encoding is specified
Hreflang Tags
Alternate URL Hreflang
https://www.tapad.com/ x-default
https://www.tapad.com/ x-default
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
robots all
robots all

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by tapad.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Google Analytics Confidence: 88% Arrow up

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.

Google launched the service in November 2005 after acquiring Urchin.

Google Analytics is now the most widely used web analytics service on the Internet.

Google Analytics is offered also in two additional versions: the subscription based Google Analytics 360, previously Google Analytics Premium, targeted at enterprise users and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.

LinkedIn Confidence: 86% Arrow up

LinkedIn is a business and employment-oriented social networking service that operates via websites and mobile apps.

Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs.

As of 2015, most of the company's revenue came from selling access to information about its members to recruiters and sales professionals.

As of September 2016, LinkedIn had more than 467 million accounts, out of which more than 106 million are active.

LinkedIn allows members (both workers and employers) to create profiles and "connections" to each other in an online social network which may represent real-world professional relationships.

Members can invite anyone (whether an existing member or not) to become a connection.

The "gated-access approach" (where contact with any professional requires either an existing relationship or an introduction through a contact of theirs) is intended to build trust among the service's members.

LinkedIn participated in the EU's International Safe Harbor Privacy Principles.

HubSpot Confidence: 86% Arrow up

HubSpot is a developer and marketer of software products for inbound marketing and sales.

It was founded by Brian Halligan and Dharmesh Shah in 2006.

Its products and services aim to provide tools for social media marketing, content management, web analytics and search engine optimization.

Tapad Confidence: 82% Arrow up

Tapad Inc. is a venture-funded startup company that develops and markets software and services for cross-device advertising and content delivery.

It uses algorithms to analyze internet and device data and predict whether two or more devices are owned by the same person.

Participating websites and apps then cater their advertisements based on a collective knowledge of the user's actions across all of their devices.

Tapad was founded in 2010 by Are Traasdahl.

It raised $1.8 million in funding in June 2011 and another $6.5 million in March 2013.

Telenor Group has on 29 January 2016 entered into an agreement to acquire approximately 95% of Tapad Inc. The purchase price is USD 360 million, on a debt and cash-free 100% basis.

Facebook Confidence: 81% Arrow up

Facebook is an American for-profit corporation and online social media and social networking service based in Menlo Park, California.

The Facebook website was launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.

WEBSITE SPEED

tapad.com website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

73%

tapad.com is faster than approximately 73 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #83.817 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • tapad.com daily visitors distribution - Total: 6 countries
  • Flag for IndiaIndia (3.2%)
  • Flag for IndonesiaIndonesia (4.8%)
  • Flag for United States of AmericaUnited States of America (27.8%)
  • Flag for Saudi ArabiaSaudi Arabia (5.1%)
  • Flag for AlgeriaAlgeria (6.3%)
  • Flaf icon for other countryOthers (52.8%)

Traffic country ranks

Country Rank
Flag for MoroccoMorocco #26.238
Flag for IndiaIndia #174.377
Flag for IndonesiaIndonesia #17.265
Flag for United States of AmericaUnited States of America #50.749
Flag for Saudi ArabiaSaudi Arabia #11.659

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How tapad.com looks like on a mobile device such as an iPhone.

Tablet
How tapad.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 58% #000000
  • 20% #100040
  • 11% #101000
  • 6% #101040
  • 1% #404070
  • 1% #403060
  • 1% #504030
  • 1% #202050
  • 0% #000010
  • 0% #707090
  • 0% #f0f0f0
  • 0% #ffffff

Text/code ratio

tapad.com's text/code ratio is 8.51%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.51%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 2
  • <H3> 24
  • <H4> 4
  • <H5> 2
  • <H6> 0
<H1>
Top level heading
Connectıng brands to consumers across devıces
<H2>
2nd level heading
Enabling a better understanding of the consumer decision journey
Your data, your choice!
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
The tapad graph
Brands
Agencies
Telcos
Platforms
<H4>
4th level heading
Target and measure
Reach and scale
Data enrichment
Personalization
<H5>
5th level heading
Expanded cookie ınformation
Our site uses cookies from the following partners:
Alt attributes Arrow up

We found 28 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on tapad.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 344
  • Likes 7
  • Shares 337
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 08/15/2002 21 years, 8 months, 15 days ago
Last Modified 07/14/2019 4 years, 9 months, 17 days ago
Expiration Date 08/14/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns-1796.awsdns-32.co.uk 205.251.199.4 Flag for United StatesUnited States
ns-667.awsdns-19.net - -
ns-1491.awsdns-58.org 205.251.197.211 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 50.16.35.210
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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