Nationalparks.org SEO Report to Get More Traffic

Desktop screenshot for nationalparks.org

SEO SCORE

nationalparks.org
NEW Make this link ↑ a do-follow link

✅ 8 criteria passed
❌ 3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.

Follow Google PageSpeed Insights to make your page faster.

OVERVIEW

• Category

Travel > National Parks

• Online since

April 9, 1997 (explore Wayback Machine)

• Age

25 years, 11 months, 21 days

• Alexa Rank

#205.689, nationalparks.org is in the world's top 1 million websites

FREE FORM BUILDER

Free online forms for your website

Use our free online form builder to create any type of form for nationalparks.org.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.

opens a new window

SEO

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by CloudFlare, Inc. has expired on October 9, 2020.

❌ Title Tag

National Park Foundation | The Official Charitable Partner of the National Park Service
Length: 87 (recommended: 10 to 70)

✅ Meta Description

As the official charitable partner of the National Park Service, we provide resources for the national parks. Support this uniquely American idea.
Length: 146 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

National Park Foundation | The Official Charitable Partner of the Nati...

https://nationalparks.org

As the official charitable partner of the National Park Service, we provide resources for the national parks. Support this uniquely American idea.

Mobile Version

https://nationalparks.org

National Park Foundation | The Official Charitable Partner of the Nati...

As the official charitable partner of the National Park Service, we provide resources for the national parks. Support this uniquel...

✅ Encoding

Great, language/character encoding is specified: utf-8

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://nationalparks.org	https://www.nationalparks.org/
https://nationalparks.org	https://www.nationalparks.org/
http://www.nationalparks.org	https://www.nationalparks.org/
https://www.nationalparks.org	https://www.nationalparks.org/

✅ Robots.txt

https://nationalparks.org/robots.txt

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ rating	general
ⓘ viewport	width=device-width, initial-scale=1

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by nationalparks.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

National Park Foundation Confidence: 86%

The National Park Foundation (NPF) is the official charity of the United States' 59 national parks. The NPF was chartered by Congress to "further the conservation of natural, scenic, historic, scientific, educational, inspirational, or recreational resources for future generations of Americans." The NPF raises private funds for the benefit of, or in connection with, the activities and services of the National Park Service.

National Park Service Confidence: 85%

The National Park Service (NPS) is an agency of the United States federal government that manages all U.S. national parks, many American national monuments, and other conservation and historical properties with various title designations. It was created on August 25, 1916, by Congress through the National Park Service Organic Act and is an agency of the United States Department of the Interior. The NPS is charged with a dual role of preserving the ecological and historical integrity of the places entrusted to its management while also making them available and accessible for public use and enjoyment.

Charity (practice) Confidence: 65%

WEBSITE SPEED

❌ nationalparks.org website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.9s

This domain loads at the median speed of 0.9 seconds.

Speed Percentile

82%

nationalparks.org is faster than approximately 82 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

ⓘ This website is ranked #205.689 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

United States of America (87.3%)
India (7.5%)
Others (5.2%)

Traffic country ranks

Country	Rank
United States of America	#48.061
India	#201.376

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How nationalparks.org looks like on a mobile device such as an iPhone.

Tablet
How nationalparks.org looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

67% #202020
7% #303020
5% #b0c0d0
5% #406080
3% #305070
3% #204060
2% #6080a0
2% #507090
2% #304040
2% #7090b0
1% #90b0d0
1% #80a0c0

Text/code ratio

ⓘ nationalparks.org's text/code ratio is 5.12%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 5.12%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 2
<H2> 5
<H3> 4
<H4> 0
<H5> 0
<H6> 0

<H1>

Top level heading
National park foundation (2)

<H2>

2^nd level heading
Our work
Park stories
National park foundation partners
Share your park experience
National park foundation

<H3>

3^rd level heading
Paddle the parks of powell's expedition
Visiting the most visited national park in america
Citizen scientists explore the anacostia watershed
The gifts that keep on giving

❌ Alt attributes

We found 31 images on this website.
24 ALT attributes are missing on your image tags.

Image	Image URL	Occurrences
	https://www.facebook.com/tr?id=1490100311290227&ev=PageView&noscript=1	1
	https://www.nationalparks.org/sites/default/files/styles/thumbnail_1x/public/Primary.FindYourParkLog...	1
	https://www.nationalparks.org/sites/default/files/styles/large_list_image_2x/public/dinosaurnm_lador...	1
	https://www.nationalparks.org/sites/default/files/styles/large_list_image_2x/public/greatsmokymounta...	1
	https://www.nationalparks.org/sites/default/files/styles/large_list_image_2x/public/anacostiapark_ri...	1
	https://www.nationalparks.org/sites/default/files/styles/large_list_image_2x/public/yosemite_rezus_i...	1
	https://www.nationalparks.org/sites/default/files/styles/wysiwyg_thumbnail_2x/public/npf-subaru-part...	1
	https://www.nationalparks.org/sites/default/files/styles/wysiwyg_thumbnail_2x/public/logo-amex.png?i...	1
	https://www.nationalparks.org/sites/default/files/styles/wysiwyg_thumbnail_2x/public/logo-budweiser....	1
	https://www.nationalparks.org/sites/default/files/styles/wysiwyg_thumbnail_2x/public/logo-coca-cola....	1
	https://www.nationalparks.org/sites/default/files/styles/wysiwyg_thumbnail_2x/public/hanesbrands-120...	1
	https://www.nationalparks.org/sites/default/files/styles/wysiwyg_thumbnail_2x/public/llbean-green.pn...	1
	https://www.nationalparks.org/sites/default/files/styles/wysiwyg_thumbnail_2x/public/nature_valley-1...	1
	https://www.nationalparks.org/sites/default/files/styles/wysiwyg_thumbnail_2x/public/nissan-tbadge.p...	1
	https://www.nationalparks.org/sites/default/files/styles/wysiwyg_thumbnail_2x/public/logo-union-paci...	1
	https://secure.adnxs.com/px?id=868357&seg=8926301&t=2	1
	https://www.facebook.com/tr?id=198198254173468&ev=PageView&noscript=1	1
	https://s.amazon-adsystem.com/iui3?d=forester-did&ex-fargs=%3Fid%3D4aeffda3-eef6-ea1e-8897-d31ee515d...	1
	https://bat.bing.com/action/0?ti=21000101&Ver=2&mid=75bc5758-9a63-621f-fa9b-0baa2762e7d9&pi=0&lg=en-...	1
	//tags.wdsvc.net/noscript?id=100107	1
	//insight.adsrvr.org/track/evnt/?adv=6b5pexx&ct=0:n8bdh6s&fmt=3&wlogId=16ee360accb-tags4-3b35e4b6de2...	1
	//insight.adsrvr.org/track/conv/?adv=6b5pexx&ct=0:bg4js6h&fmt=3&orderid=&vf=&v=&wlogId=16ee360accb-t...	1
	//insight.adsrvr.org/track/conv/?adv=6b5pexx&ct=0:50vyucv&fmt=3&orderid=&vf=&v=&wlogId=16ee360accb-t...	1
	//insight.adsrvr.org/track/evnt/?adv=6b5pexx&ct=0:5mopc91&fmt=3&wlogId=16ee360accb-tags4-3b35e4b6de2...	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 24 images on nationalparks.org. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 91 links on the homepage of this website.

ⓘ Internal links : 78

For a better readability, only the first 50 internal links are shown below.

Anchor	Type	URL
National Park Foundation	text	/
Home	text	/
About the Foundation	text	/about-foundation
Mission & History	text	/about-foundation/mission-history
Congressional Charter	text	/about-foundation/mission-and-history/congressional-charter
NPF Through the Years	text	/about-foundation/mission-history/timeline
Strategic Plan	text	/about-foundation/strategic-plan
Financial Reports	text	/about-foundation/financial-reports
Partnerships	text	/about-foundation/partnerships
Community Partnerships	text	/about-foundation/partnerships/community-partnerships
Corporate Partnerships	text	/about-foundation/partnerships/corporate-partnerships
Our Team	text	/about-foundation/our-team
Board of Directors	text	/about-foundation/board-directors
National Council	text	/about-foundation/national-council
Newsroom	text	/about-foundation/newsroom
Contact	text	/about-foundation/contact-npf
Our Work	text	/our-work
Programs	text	/our-work/programs
All Programs	text	/our-work/programs/all-programs
Programs that Connect	text	/our-work/programs/programs-connect
Programs that Protect	text	/our-work/programs/programs-protect
Programs that Inspire	text	/our-work/programs/programs-inspire
Campaigns & Initiatives	text	/our-work/campaigns-initiatives
Every Kid in a Park	text	/our-work/campaigns-initiatives/every-kid-park
Find Your Park	text	/our-work/campaigns-initiatives/find-your-park
Open Outdoors for Kids	text	/our-work/campaigns-initiatives/open-outdoors-kids
Share The Experience Photo Contest	text	/our-work/campaigns-initiatives/share-experience-photo-contest
The Centennial Campaign For America's National Parks	text	/our-work/campaigns-initiatives/centennial-campaign-americas-national-parks
Find Your Park Expedition (#FYPx)	text	/our-work/campaigns-initiatives/find-your-park-expedition-fypx
Explore Parks	text	/explore-parks
All Parks	text	/explore-parks/all-parks
Travel Ideas	text	/explore-parks/travel-ideas
Connect	text	/connect
Share Your Park	text	/connect/share-your-park
GoParks Newsletter	text	/connect/goparks-newsletter
Blog	text	/connect/blog
Support	text	/support
Stewardship Circle	text	/support/stewardship-circle
Join the Stewardship Circle	text	/support/stewardship-circle/join-stewardship-circle
Monthly Giving	text	/support/monthly-giving
Estate Planning	text	/support/estate-planning
Become a Corporate Partner	text	/support/become-corporate-partner
Licensing	text	/support/become-corporate-partner/licensing
Other Ways to Give	text	/support/other-ways-give
Gift Shop	text	/support/gift-shop
Support the Parks	text	https://www.nationalparks.org/support
Acadia National Park	text	/explore-parks/acadia-national-park
Learn more about our important work.	text	/our-work
Find Your Park	text	https://www.nationalparks.org/our-work/campaigns-initiatives/find-your-park
Read the Gift Guide	text	https://www.nationalparks.org/connect/blog/gifts-keep-giving

ⓘ External links : 13

Anchor	Type	URL
Donate to the Parks	text	https://donate.nationalparks.org/page/40194/donate/1
Stewardship Circle	text	https://donate.nationalparks.org/page/21450/donate/1
Monthly Gifts	text	https://donate.nationalparks.org/page/30919/donate/1
Tribute Gifts	text	https://donate.nationalparks.org/page/23790/donate/1
Donate	text	https://donate.nationalparks.org/page/40194/donate/1
Facebook	text	https://www.facebook.com/nationalpark/
Twitter	text	https://twitter.com/goparks
Instagram	text	https://www.instagram.com/goparks/
Pinterest	text	https://www.pinterest.com/nationalpark/
Youtube	text	https://www.youtube.com/user/yourparks
Tumblr	text	http://goparks.tumblr.com/
National Park Service	text	https://www.nps.gov
AddThis	text	https://www.addthis.com/website-tools/overview?utm_source=addthis%20tools&utm_medium=image

DOMAIN

ⓘ Domain Registrar	NETWORK SOLUTIONS, LLC
ⓘ Registration Date	04/09/1997 25 years, 11 months, 21 days ago
ⓘ Last Modified	11/04/2019 3 years, 4 months, 22 days ago