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SEO Report for naturalpetfoods.ca

January 14, 2020 10:29 AM
Desktop screen Desktop screenshot for naturalpetfoods.ca

SEO SCORE

Favicon for naturalpetfoods.canaturalpetfoods.ca
72

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Category
Pets  >  Cats
• Online since
October 18, 2004 (explore Wayback Machine)
• Age
15 years, 9 months, 27 days
• Alexa Rank

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on March 8, 2020.
Title Tag
Natural Pet Foods | Natural Pet Foods, Canada's natural pet store for dogs, cats & horses.
Length: 94 (recommended: 10 to 70)
Meta Description
Natural Pet Foods provides pet lovers with the best deals on premium pet foods, treats, supplements, toys, clothing & more. We ship worldwide.
Length: 146 (recommended: 50 to 160)
Google preview
Desktop Version

Natural Pet Foods | Natural Pet Foods, Canada's natural pet store for...

https://naturalpetfoods.ca

Natural Pet Foods provides pet lovers with the best deals on premium pet foods, treats, supplements, toys, clothing & more. We ship worldwide.

Mobile Version

Favicon for naturalpetfoods.ca https://naturalpetfoods.ca

Natural Pet Foods | Natural Pet Foods, Canada's natural pet store for...

Natural Pet Foods provides pet lovers with the best deals on premium pet foods, treats, supplements, toys, clothing & more. We...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, height=device-height, minimum-scale=1.0, user-scalable=0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by naturalpetfoods.ca.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Canada Confidence: 74% Arrow up

Canada (French) is a country in the northern half of North America.

Its ten provinces and three territories extend from the Atlantic to the Pacific and northward into the Arctic Ocean, covering, making it the world's second-largest country by total area and the fourth-largest country by land area.

Canada's border with the United States is the world's longest binational land border.

The majority of the country has a cold or severely cold winter climate, but southerly areas are warm in summer.

Canada is sparsely populated, the majority of its land territory being dominated by forest and tundra and the Rocky Mountains.

It is highly urbanized with 82 per cent of the 35.15 million people concentrated in large and medium-sized cities, many near the southern border.

One third of the population lives in the three largest cities: Toronto, Montreal and Vancouver.

Its capital is Ottawa, and other major urban areas include Calgary, Edmonton, Quebec City, Winnipeg and Hamilton.

Pet store Confidence: 69% Arrow up

A pet store or pet shop is a retail business which sells different kinds of animals to the public.

A variety of animal supplies and pet accessories are also sold in pet shops.

The products sold include: food, treats, toys, collars, leashes, cat litter, cages and aquariums.

Some pet stores provide engraving services for pet tags, which have the owner’s contact information in case the pet gets lost.

Cat Confidence: 69% Arrow up

The domestic cat is a small, typically furry, carnivorous mammal.

They are often called house cats when kept as indoor pets or simply cats when there is no need to distinguish them from other felids and felines.

Cats are often valued by humans for companionship and for their ability to hunt vermin.

There are more than 70 cat breeds, though different associations proclaim different numbers according to their standards.

Dog Confidence: 66% Arrow
Horse Confidence: 63% Arrow

WEBSITE SPEED

naturalpetfoods.ca website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

TRAFFIC

This website is ranked #1.107.024 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for naturalpetfoods.ca

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How naturalpetfoods.ca looks like on a mobile device such as an iPhone.

Tablet
How naturalpetfoods.ca looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 22% #ffffff
  • 10% #e0d0d0
  • 9% #f0f0f0
  • 8% #504040
  • 7% #f0e0e0
  • 6% #e0b080
  • 6% #403030
  • 4% #fff0f0
  • 3% #d0d0c0
  • 3% #e0c090
  • 3% #d0a070
  • 2% #807060

Text/code ratio

naturalpetfoods.ca's text/code ratio is 6.41%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.41%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 1
  • <H3> 8
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
www.naturalpetfoods.ca
<H3>
3rd level heading
Stay in touch
Newsletter
Popular products
Featured products
Dog & cat foods
Alt attributes Arrow up

We found 79 images on this website.
39 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on naturalpetfoods.ca //cdn.shopify.com/s/files/1/0378/9193/products/4E0BB4EA-0B3E-4EE7-9E6B-7B1B52C929F8_60x60@2x.jpeg?v=... 1
Image with missing alt attribute found on naturalpetfoods.ca //cdn.shopify.com/s/files/1/0378/9193/products/75785AA1-D066-4422-99E2-C303DC235258_60x60@2x.jpeg?v=... 1
Image with missing alt attribute found on naturalpetfoods.ca //cdn.shopify.com/s/files/1/0378/9193/products/aussie-leather-pheasant_60x60@2x.png?v=1571265323 1
Image with missing alt attribute found on naturalpetfoods.ca //cdn.shopify.com/s/files/1/0378/9193/products/28DCA47B-7FF3-455C-84C4-87D29DD9EC1C_60x60@2x.jpeg?v=... 1
Image with missing alt attribute found on naturalpetfoods.ca //cdn.shopify.com/s/files/1/0378/9193/products/Aussie-Naturals---Dolphin_60x60@2x.jpg?v=1571265330 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 39 images on naturalpetfoods.ca. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 370
  • Likes 62
  • Shares 263
  • Comments 45
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar CANHOST INC.
Registration Date 10/18/2004 15 years, 9 months, 27 days ago
Last Modified 10/12/2019 10 months, 4 days ago
Nameservers Arrow up
Host IP Address Country
dns1.dotcanada.com 54.39.94.141 Flag for CanadaCanada
dns2.dotcanada.com 172.81.178.18 Flag for CanadaCanada

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 23.227.38.32
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

OWNER

The owner has chosen to keep his whois contact information private.
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PETS > CATS COMPETITORS IN UNITED STATES

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