Nature.org SEO Report to Get More Traffic

SEO SCORE

nature.org
NEW Make this link ↑ a do-follow link

✅ 9 criteria passed
❌ 2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.

Fill the missing alt attributes on your images.

OVERVIEW

• Category

Science

• Online since

May 15, 1996 (explore Wayback Machine)

• Age

26 years, 10 months, 15 days

• Alexa Rank

#60.513, nature.org is in the world's top 100.000 websites!

FREE FORM BUILDER

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Use our free online form builder to create any type of form for nature.org.

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SEO

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 6, 2020.

✅ Title Tag

The Nature Conservancy
Length: 22 (recommended: 10 to 70)

❌ Meta Description

The mission of The Nature Conservancy is to conserve the lands and waters on which all life depends. Our vision is a world where the diversity of life thrives, and people act to conserve nature for its own sake and its ability to fulfill our needs and enrich our lives.
Length: 270 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

The Nature Conservancy

https://nature.org

The mission of The Nature Conservancy is to conserve the lands and waters on which all life depends. Our vision is a world where the diversity of life thrives, and...

Mobile Version

https://nature.org

The Nature Conservancy

The mission of The Nature Conservancy is to conserve the lands and waters on which all life depends. Our vision is a world where...

✅ Encoding

Great, language/character encoding is specified: utf-16

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://nature.org	https://www.nature.org/en-us/
https://nature.org	https://www.nature.org/en-us/
http://www.nature.org	https://www.nature.org/en-us/
https://www.nature.org	https://www.nature.org/en-us/

✅ Robots.txt

https://www.nature.org/robots.txt

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ robots	index, follow
ⓘ viewport	width=device-width, height=device-height, initial-scale=1.0, maximum-scale=1.0, user-scalable=no

SEMANTIC ANALYSIS

ⓘ The owner has associated the following topics to the website.

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by nature.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

The Nature Conservancy Confidence: 84%

The Nature Conservancy is a charitable environmental organization, headquartered in Arlington, Virginia, United States.

Biodiversity Confidence: 67%

Biodiversity, a contraction of "biological diversity," generally refers to the variety and variability of life on Earth. One of the most widely used definitions defines it in terms of the variability within species, between species, and between ecosystems. It is a measure of the variety of organisms present in different ecosystems. This can refer to genetic variation, ecosystem variation, or species variation (number of species) within an area, biome, or planet. Terrestrial biodiversity tends to be greater near the equator, which seems to be the result of the warm climate and high primary productivity. Biodiversity is not distributed evenly on Earth, and is richest in the tropics. These tropical forest ecosystems cover less than 10 per cent of earths surface, and contain about 90 percent of the worlds species. Marine biodiversity tends to be highest along coasts in the Western Pacific, where sea surface temperature is highest and in the mid-latitudinal band in all oceans. There are latitudinal gradients in species diversity. Biodiversity generally tends to cluster in hotspots, and has been increasing through time, but will be likely to slow in the future.

WEBSITE SPEED

✅ nature.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

67%

nature.org is faster than approximately 67 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

ⓘ This website is ranked #60.513 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

United States of America (62.0%)
India (5.7%)
Others (32.3%)

Traffic country ranks

Country	Rank
United States of America	#22.490
India	#99.128

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How nature.org looks like on a mobile device such as an iPhone.

Tablet
How nature.org looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

30% #404040
13% #ffffff
13% #303040
8% #e0d0b0
8% #505040
6% #606050
6% #202030
4% #d0c0a0
3% #c0b080
2% #f0f0f0
2% #b0a070
1% #605040

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 1
<H2> 13
<H3> 10
<H4> 0
<H5> 0
<H6> 6

<H1>

Top level heading
Winter’s wonders

<H2>

2^nd level heading
Nature needs you
Conserving the lands and waters on which all life depends
Get our latest conservation news and see how we’re protecting our natural world.
Christmas tree choices
Advancing soil health through partnerships
A world where people and nature thrive
Our clean energy future is not just about ‘how’—ıt’s also ‘where’
Progress on climate change action
10 lands that our supporters helped protect forever
Playbook for climate action
Bird country
Protect the little things
Find a local chapter

<H3>

3^rd level heading
Tackle climate change
Protect land & water
Provide food & water sustainably
Build healthy cities
Featured stories
Our history
Global ınsights
Connect with nature
Donate to our mission
Our ınsights

<H6>

6^th level heading
Explore
Connect
Give
Social
Sign-up for e-news
Global sıtes

❌ Alt attributes

We found 36 images on this website.
1 ALT attributes are missing on your image tags.

Image	Image URL	Occurrences
	https://bat.bing.com/action/0?ti=23000901&Ver=2&mid=73168704-839f-b394-c42a-62c0d41c9d40&pi=0&lg=en-...	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on nature.org. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 101 links on the homepage of this website.

ⓘ Internal links : 74

For a better readability, only the first 50 internal links are shown below.

Anchor	Type	URL
English	text	https://www.nature.org/en-us/
Español	text	https://www.nature.org/es-us/
	image	/en-us/
Big Wins	text	/en-us/what-we-do/our-priorities/protect-water-and-land/land-and-water-stories/conservation-up-close...
Real or Fake?	text	/en-us/what-we-do/our-priorities/protect-water-and-land/land-and-water-stories/real-vs-fake-christma...
Right Under Our Feet	text	/en-us/what-we-do/our-priorities/provide-food-and-water-sustainably/food-and-water-stories/advancing...
	image	/en-us/what-we-do/our-priorities/tackle-climate-change/
	image	/en-us/what-we-do/our-priorities/protect-water-and-land/
	image	/en-us/what-we-do/our-priorities/provide-food-and-water-sustainably/
	image	/en-us/what-we-do/our-priorities/build-healthy-cities/
	image	/en-us/what-we-do/our-insights/perspectives/our-clean-energy-future-is-not-just-about-how-its-also-w...
Our Clean Energy Future is Not Just About ‘How’—It’s Also ‘Where’	text	/en-us/what-we-do/our-insights/perspectives/our-clean-energy-future-is-not-just-about-how-its-also-w...
	image	/en-us/what-we-do/our-priorities/tackle-climate-change/climate-change-stories/progress-climate-actio...
Progress on Climate Change Action	text	/en-us/what-we-do/our-priorities/tackle-climate-change/climate-change-stories/progress-climate-actio...
	image	/en-us/what-we-do/our-priorities/protect-water-and-land/land-and-water-stories/10-lands-that-our-sup...
10 Lands That Our Supporters Helped Protect Forever	text	/en-us/what-we-do/our-priorities/protect-water-and-land/land-and-water-stories/10-lands-that-our-sup...
	image	https://www.nature.org/en-us/what-we-do/our-insights/perspectives/playbook-for-climate-action/
Playbook for Climate Action	text	https://www.nature.org/en-us/what-we-do/our-insights/perspectives/playbook-for-climate-action/
	image	/en-us/magazine/magazine-articles/australia-water-birds/
Bird Country	text	/en-us/magazine/magazine-articles/australia-water-birds/
About Us	text	/en-us/about-us/who-we-are/
Who We Are	text	/en-us/about-us/who-we-are/
Our People	text	/en-us/about-us/who-we-are/our-people/
Our Science	text	/en-us/about-us/who-we-are/our-science/
Our Accountability	text	/en-us/about-us/who-we-are/accountability/
How We Work	text	/en-us/about-us/who-we-are/how-we-work/
Our History	text	/en-us/about-us/who-we-are/our-history/
Where We Work	text	/en-us/about-us/where-we-work/
Local: California	text	https://www.nature.org/en-us/about-us/where-we-work/united-states/california/
Africa	text	/en-us/about-us/where-we-work/africa/
Asia Pacific	text	/en-us/about-us/where-we-work/asia-pacific/
Canada	text	/en-us/about-us/where-we-work/canada/
Caribbean	text	/en-us/about-us/where-we-work/caribbean/
Europe	text	/en-us/about-us/where-we-work/europe/
India	text	/en-us/about-us/where-we-work/india/
Latin America	text	/en-us/about-us/where-we-work/latin-america/
United States	text	/en-us/about-us/where-we-work/united-states/
	image	/en-us/about-us/who-we-are/our-history/
What We Do	text	/en-us/what-we-do/our-priorities/
Our Priorities	text	/en-us/what-we-do/our-priorities/
Tackle Climate Change	text	/en-us/what-we-do/our-priorities/tackle-climate-change/
Protect Land & Water	text	/en-us/what-we-do/our-priorities/protect-water-and-land/
Provide Food & Water Sustainably	text	/en-us/what-we-do/our-priorities/provide-food-and-water-sustainably/
Build Healthy Cities	text	/en-us/what-we-do/our-priorities/build-healthy-cities/
Our Insights	text	/en-us/what-we-do/our-insights/
Perspectives	text	/en-us/what-we-do/our-insights/perspectives/
Reports	text	/en-us/what-we-do/our-insights/reports/
Data & Tools	text	/en-us/what-we-do/our-insights/data-and-tools/
	image	/en-us/what-we-do/our-insights/
Get Involved	text	/en-us/get-involved/how-to-help/

ⓘ External links : 27

Anchor	Type	URL
Giving Tuesday Matching Fund	text	https://support.nature.org/site/donation2?df_id=19973&19973.donation=form1&crid=gtgen2&s...
Donate today	text	https://support.nature.org/site/donation2?df_id=19973&19973.donation=form1&crid=gtgen2&s...
DONATE NOW	text	https://support.nature.org/site/spagenavigator/secure_checkout/protect_nature.html?df_id=19976&1...
Renew	text	https://support.nature.org/site/donation2?df_id=3720&3720.donation=form1
Donate	text	https://support.nature.org/site/donation2?df_id=10420&10420.donation=form1&set.singledesigne...
Give Monthly	text	https://support.nature.org/site/donation2?idb=739914945&df_id=18273&mfc_pref=t&18273.don...
Make a Gift	text	https://support.nature.org/site/donation2?df_id=10420&10420.donation=form1&set.singledesigne...
Save Them	text	https://support.nature.org/site/donation2?17188.donation=form1&df_id=17188&set.singledesigne...
Take Action	text	https://support.nature.org/site/spagenavigator/action_center/action_center.html
	image	https://support.nature.org/site/donation2?10420.donation=form1&df_id=10420
Our World Campaign	text	http://ourworld.nature.org/
Donate Now	text	https://support.nature.org/site/donation2?df_id=10420&10420.donation=form1
	image	https://www.facebook.com/thenatureconservancy
	image	https://www.instagram.com/nature_org/
	image	https://www.linkedin.com/company/the-nature-conservancy/
	image	https://twitter.com/nature_org
	image	https://www.youtube.com/user/natureconservancy
Australia	text	https://www.natureaustralia.org.au/
Brazil	text	https://www.tnc.org.br/
Canada	text	https://www.natureunited.ca/
China	text	http://tnc.org.cn/
India	text	https://www.tncindia.in/
Indonesia	text	https://www.sayasigap.org/
Mexico	text	https://www.tncmx.org/
English	text	https://www.tnc.org.hk/en-hk
中文	text	https://www.tnc.org.hk/zh-hk
*Mobile Service Provider's Terms of Use & Privacy Statement	text	https://uplandsoftware.com/mobilecommons/terms-and-conditions/

DOMAIN

ⓘ Domain Registrar	AMAZON REGISTRAR, INC.
ⓘ Registration Date	05/15/1996 26 years, 10 months, 15 days ago
ⓘ Last Modified	06/15/2019 3 years, 9 months, 15 days ago

Nameservers

Host	IP Address	Country
ns-1343.awsdns-39.org	205.251.197.63	United States
ns-306.awsdns-38.com	205.251.193.50	United States
ns-925.awsdns-51.net	205.251.195.157	United States
ns-2021.awsdns-60.co.uk	205.251.199.229	United States

SERVER

ⓘ Service Provider (ISP)
Amazon.com, Inc.
ⓘ IP Address
52.35.49.46
ⓘ Country
United States
ⓘ Region
Oregon , Portland
ⓘ Latitude and Longitude
45.5235 : -122.676

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