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Whois & Analysis for naturevalley.com

Dec 9, 2019 2:07 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
General Mills
• Address
One General Mills Blvd
• City
Golden Valley
• Zip Code
55426
• State
MN
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for naturevalley.com
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
General Mills See more
• Category
Food & Drink  >  Desserts & Baking
• Online since
• Age
26 years, 5 months, 7 days
• Alexa Rank
#446.806, naturevalley.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on November 19, 2017.
Title Tag
Nature Valley – Granola Bars, Snacks, Nut Bars, Granola, and Protein Bars
Length: 75 (recommended: 10 to 70)
Meta Description
For energy that goes where you go, enjoy a wholesome treat made with real ingredients.
Length: 86 (recommended: 50 to 160)
Google preview
Desktop Version

Nature Valley – Granola Bars, Snacks, Nut Bars, Granola, and Protein B...

https://naturevalley.com

For energy that goes where you go, enjoy a wholesome treat made with real ingredients.

Mobile Version

https://naturevalley.com

Nature Valley – Granola Bars, Snacks, Nut Bars, Granola, and Protein B...

For energy that goes where you go, enjoy a wholesome treat made with real ingredients.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1 user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by naturevalley.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Protein (nutrient) Confidence: 86% Arrow up

Proteins are essential nutrients for the human body.

They are one of the building blocks of body tissue, and can also serve as a fuel source.

As a fuel, proteins provide as much energy density as carbohydrates: 4 kcal (17 kJ) per gram; in contrast, lipids provide 9 kcal (37 kJ) per gram.

The most important aspect and defining characteristic of protein from a nutritional standpoint is its amino acid composition.

Granola Confidence: 80% Arrow up

Granola is a breakfast food and snack food consisting of rolled oats, nuts, honey or other sweeteners such as brown sugar, and sometimes puffed rice, that is usually baked until it is crisp, toasted and golden brown.

During the baking process, the mixture is stirred to maintain a loose breakfast cereal consistency.

Dried fruit, such as raisins and dates, and confections such as chocolate are sometimes added.

Granola, particularly if it includes flax seeds, is often used to improve digestion.

Granola is often eaten in combination with yogurt, honey, fresh fruit (such as bananas, strawberries or blueberries), milk or other forms of cereal.

It also serves as a topping for various pastries, desserts or ice cream.

Nut (fruit) Confidence: 77% Arrow up

A nut is a fruit composed of a hard shell and a seed, which is generally edible.

In a general context, however, a wide variety of dried seeds are called nuts, but in a botanical context, there is an additional requirement that the shell does not open to release the seed (indehiscent).

The translation of "nut" in certain languages frequently requires paraphrases, as the word is ambiguous.

Food energy Confidence: 76% Arrow up

Food energy is chemical energy that animals (including humans) derive from food and molecular oxygen through the process of cellular respiration.

(Cellular respiration involves either the process of joining oxygen from air with the molecules of food (aerobic respiration) or the process of reorganizing the atoms within the molecules (anaerobic respiration)).

Snack Confidence: 74% Arrow up

A snack is a portion of food, smaller than a regular meal, generally eaten between meals.

Snacks come in a variety of forms including packaged snack foods and other processed foods, as well as items made from fresh ingredients at home.

WEBSITE SPEED

naturevalley.com website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

68%

naturevalley.com is faster than approximately 68 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #446.806 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • naturevalley.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (40.1%)
  • Flaf icon for other countryOthers (59.9%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #230.223

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How naturevalley.com looks like on a mobile device such as an iPhone.

Tablet
How naturevalley.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 10% #ffd0a0
  • 10% #fff0f0
  • 9% #f0f0e0
  • 8% #a06020
  • 7% #ffffff
  • 7% #b07030
  • 6% #603010
  • 4% #905020
  • 4% #704020
  • 4% #90a070
  • 4% #f0b030
  • 2% #e0e0c0

Text/code ratio

naturevalley.com's text/code ratio is 5.30%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.30%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 13
  • <H3> 7
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
What gets you going?
<H2>
2nd level heading
Bars
Snacks
Granola
Gluten free
New!
<H3>
3rd level heading
Bars
Snacks
Granola
Layered granola nut bars
Creamy crunchy granola
Alt attributes Arrow up

We found 16 images on this website.
5 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 5 images on naturevalley.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 80.353
  • Likes 68.589
  • Shares 5.994
  • Comments 5.770

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 06/01/1998 26 years, 5 months, 7 days ago
Last Modified 05/27/2018 6 years, 5 months, 12 days ago
Expiration Date 05/31/2020 Expired
Nameservers Arrow up
Host IP Address Country
jfbextdns1.genmills.com 146.217.5.189 Flag for United StatesUnited States
mgoextdns1.genmills.com 146.217.15.254 Flag for United StatesUnited States
mgoextdns2.genmills.com 146.217.15.253 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Pillsbury Company
  • IP Address
  • 153.13.149.52
  • Country
  • Flag for United StatesUnited States
  • Region
  • Minnesota , Golden Valley
  • Latitude and Longitude
  • 44.9788 : -93.3905
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