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Whois & Analysis for nfp.com

Dec 23, 2019 5:12 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
National Financial Partners
• Organization
National Financial Partners
• Address
340 MADISON AVE 20TH FL
• City
NEW YORK
• Zip Code
10173-0002
• State
NY
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for nfp.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
National Financial Partners See more
• Category
Personal Finance  >  Insurance
• Online since
• Age
29 years, 4 months, 4 days
• Alexa Rank
#263.677, nfp.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on July 23, 2020.
Title Tag
Insurance Brokerage and Consulting | NFP
Length: 40 (recommended: 10 to 70)
Meta Description
One of the largest insurance brokerage and consulting firms, NFP offers commercial insurance, corporate benefits and private client resources.
Length: 142 (recommended: 50 to 160)
Google preview
Desktop Version

Insurance Brokerage and Consulting | NFP

https://nfp.com

One of the largest insurance brokerage and consulting firms, NFP offers commercial insurance, corporate benefits and private client resources.

Mobile Version

https://nfp.com

Insurance Brokerage and Consulting | NFP

One of the largest insurance brokerage and consulting firms, NFP offers commercial insurance, corporate benefits and private clien...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by nfp.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Insurance Confidence: 74% Arrow up

Insurance is a means of protection from financial loss.

It is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss.

Corporation Confidence: 73% Arrow up

A corporation is a company or group of people authorized to act as a single entity (legally a person) and recognized as such in law.

Early incorporated entities were established by charter (i.e. by an ad hoc act granted by a monarch or passed by a parliament or legislature).

Most jurisdictions now allow the creation of new corporations through registration.

Nonprofit organization Confidence: 72% Arrow up

A nonprofit organization (also known as a non-business entity) is an organization whose purpose is something other than making a profit.

A nonprofit organization is often dedicated to furthering a particular social cause or advocating for a particular point of view.

In economic terms, a nonprofit organization uses its surplus revenues to further achieve its purpose or mission, rather than distributing its surplus income to the organization's shareholders (or equivalents) as profit or dividends.

This is known as the non-distribution constraint.

The decision to adopt a nonprofit legal structure is one that will often have taxation implications, particularly where the nonprofit seeks income tax exemption, charitable status and so on.

Commercial law Confidence: 72% Arrow up

Commercial law, also known as business law or corporate law, is the body of law that applies to the rights, relations, and conduct of persons and businesses engaged in commerce, merchandising, trade, and sales.

It is often considered to be a branch of civil law and deals with issues of both private law and public law.

Employee benefits Confidence: 72% Arrow up

Employee benefits and (especially in British English) benefits in kind (also called fringe benefits, perquisites, or perks) include various types of non-wage compensation provided to employees in addition to their normal wages or salaries.

In instances where an employee exchanges (cash) wages for some other form of benefit is generally referred to as a 'salary packaging' or 'salary exchange' arrangement.

In most countries, most kinds of employee benefits are taxable to at least some degree.

WEBSITE SPEED

nfp.com website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.9s

This domain loads at the median speed of 0.9 seconds.

Speed Percentile

83%

nfp.com is faster than approximately 83 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #263.677 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • nfp.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (91.3%)
  • Flaf icon for other countryOthers (8.7%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #58.382

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How nfp.com looks like on a mobile device such as an iPhone.

Tablet
How nfp.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 41% #f0f0f0
  • 24% #ffffff
  • 5% #506070
  • 4% #405060
  • 3% #304050
  • 2% #608090
  • 2% #7090a0
  • 2% #507080
  • 2% #a07050
  • 2% #80a0b0
  • 2% #fffff0
  • 1% #d0b090

Text/code ratio

nfp.com's text/code ratio is 10.52%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 10.52%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 9
  • <H3> 12
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Home
Property and casualty
Corporate benefits
ındividual solutions
About us
<H3>
3rd level heading
Success suits you
Great benefits equals happy employees
You never see ıt coming
Easing the pressure
Coverage doesn’t always mean protection
Alt attributes Arrow up

We found 24 images on this website.
Great, 0 ALT attributes are missing on your image tags.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.669
  • Likes 1.845
  • Shares 2.685
  • Comments 139

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 07/05/1995 29 years, 4 months, 4 days ago
Last Modified 09/03/2017 7 years, 2 months, 3 days ago
Expiration Date 11/02/2020 Expired
Nameservers Arrow up
Host IP Address Country
pdns75.ultradns.com 156.154.64.75 Flag for United StatesUnited States
pdns75.ultradns.net 156.154.65.75 Flag for United StatesUnited States
pdns75.ultradns.biz 156.154.66.75 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Microsoft Corporation
  • IP Address
  • 52.229.30.210
  • Country
  • Flag for United StatesUnited States
  • Region
  • Washington , Quincy
  • Latitude and Longitude
  • 47.233 : -119.852
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