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SEO Report for nhsinform.scot

December 13, 2019 3:24 AM
Desktop screen Desktop screenshot for nhsinform.scot

SEO SCORE

Favicon for nhsinform.scotnhsinform.scot
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Health & Fitness
• Alexa Rank
#48.300, nhsinform.scot is in the world's top 50.000 websites!

FREE FORM BUILDER

Representation of an online Form

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Sectigo Limited is valid from September 3, 2019 to September 3, 2020.
Title Tag
NHS inform - Scottish health information you can trust | NHS inform
Length: 67 (recommended: 10 to 70)
Meta Description
NHS inform is Scotland's national health information service helping the people in Scotland to make informed decisions about their own health and the health of the people they care for
Length: 184 (recommended: 50 to 160)
Google preview
Desktop Version

NHS inform - Scottish health information you can trust | NHS inform

https://nhsinform.scot

NHS inform is Scotland's national health information service helping the people in Scotland to make informed decisions about their own health and the health of the p...

Mobile Version

Favicon for nhsinform.scot https://nhsinform.scot

NHS inform - Scottish health information you can trust | NHS inform

NHS inform is Scotland's national health information service helping the people in Scotland to make informed decisions about their...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport user-scalable=no, width=device-width, initial-scale=1, maximum-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by nhsinform.scot.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
National Health Service Confidence: 77% Arrow up

The National Health Service (NHS) is the name of the public health services of England, Scotland and Wales, and is commonly used to refer to those of Northern Ireland.

They were established together as one of the major social reforms following the Second World War on the founding principles of being comprehensive, universal and free at the point of delivery.

Today, each provides a comprehensive range of health services, the vast majority of which are free for people ordinarily resident in the United Kingdom.

Scotland Confidence: 73% Arrow up

Scotland (Scots) is a country that is part of the United Kingdom and covers the northern third of the island of Great Britain.

It shares a border with England to the south, and is otherwise surrounded by the Atlantic Ocean, with the North Sea to the east and the North Channel and Irish Sea to the south-west.

In addition to the mainland, the country is made up of more than 790 islands, including the Northern Isles and the Hebrides.

WEBSITE SPEED

nhsinform.scot website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

61%

nhsinform.scot is faster than approximately 61 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #48.300 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for nhsinform.scot

Daily visitors by country

  • nhsinform.scot daily visitors distribution - Total: 7 countries
  • Flag for IndiaIndia (12.8%)
  • Flag for EgyptEgypt (6.0%)
  • Flag for United States of AmericaUnited States of America (24.2%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (25.2%)
  • Flaf icon for other countryOthers (31.8%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #55.305
Flag for EgyptEgypt #13.563
Flag for MalaysiaMalaysia #20.523
Flag for PakistanPakistan #45.411
Flag for United States of AmericaUnited States of America #58.107

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How nhsinform.scot looks like on a mobile device such as an iPhone.

Tablet
How nhsinform.scot looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 17% #ffffff
  • 11% #40b0d0
  • 9% #f0f0f0
  • 5% #3090c0
  • 5% #202020
  • 5% #205090
  • 4% #40a0c0
  • 3% #e0e0e0
  • 3% #903090
  • 3% #b0b0c0
  • 3% #a0d0e0
  • 3% #003060

Text/code ratio

nhsinform.scot's text/code ratio is 8.04%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.04%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 0
  • <H3> 20
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H3>
3rd level heading
─▒llnesses and conditions
Symptoms and self-help
Tests and treatments
Healthy living
Care, support and rights
Alt attributes Arrow up

We found 19 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on nhsinform.scot. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.817
  • Likes 2.398
  • Shares 2.168
  • Comments 251
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • Microsoft Corporation
  • IP Address
  • 13.74.45.81
  • Country
  • Flag for IrelandIreland
  • Region
  • Leinster , Dublin
  • Latitude and Longitude
  • 53.3478 : -6.2597

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