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SEO Report for

December 13, 2019 3:21 AM
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7 criteria passed
4 criteria to solve


Make your meta description eloquent and appealing, neither too short nor too long.
Consider adding a robots.txt file in your web server's root directory.
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• Category
Business  >  Marketing  >  Advertising
• Online since
November 3, 2011 (explore Wayback Machine)
• Age
9 years, 9 months, 5 days


Representation of an online Form

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SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 11, 2020.
Title Tag - Trackingtechnologien, Branchennetzwerke und Affiliate-Marketing
Length: 78 (recommended: 10 to 70)
Meta Description
Unter der Dachmarke apartena bündeln wir zahlreiche Trackingtechnologien, z.B. für Verlage, eCommerce Shops und die Gaming Industrie: Branchennetzwerke auf höchstem Niveau.
Length: 175 (recommended: 50 to 160)
Google preview
Desktop Version - Trackingtechnologien, Branchennetzwerke und Affiliate-M...

Unter der Dachmarke apartena bündeln wir zahlreiche Trackingtechnologien, z.B. für Verlage, eCommerce Shops und die Gaming Industrie: Branchennetzwerke auf höchstem...

Mobile Version

Favicon for - Trackingtechnologien, Branchennetzwerke und Affiliate-M...

Unter der Dachmarke apartena bündeln wir zahlreiche Trackingtechnologien, z.B. für Verlage, eCommerce Shops und die Gaming Industr...

Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
author Burda Direct interactive
language de
robots index,follow
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, minimum-scale=1.0, user-scalable=no, user-scalable=no


The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Affiliate-Marketing Confidence: 89% Arrow up

Affiliate-Systeme (engl.

„angliedern“) sind internetgestützte Vertriebsarten, bei denen in der Regel ein kommerzieller Anbieter (engl.

Merchant oder Advertiser) seine Vertriebspartner (engl.

Affiliates oder Publisher) durch Provisionen vergütet.

Der Produktanbieter stellt hierbei Werbemittel zur Verfügung, die der Affiliate auf seinen Webseiten verwendet oder über andere Kanäle wie Keyword-Advertising oder E-Mail-Marketing einsetzen kann.

Elektronischer Handel Confidence: 83% Arrow up

Elektronischer Handel, auch Internethandel, Onlinehandel oder E-Commerce, bezeichnet Ein- und Verkaufsvorgänge mittels Internet (oder anderer Formen von Datenfernübertragung).

Frühe Ausprägungen des elektronischen Handels fanden sich in den Online-Portalen der 1980er-Jahre, insbesondere in Form des Electronic Mall (elektronischen Einkaufszentrums) bei CompuServe.

Dachmarke Confidence: 72% Arrow up

Als Dachmarke wird innerhalb des Marketing die übergeordnete Marke eines sogenannten Markensystems bezeichnet, die sich durch einen besonders hohen Wiedererkennungswert (Reichweite) und in der Regel eine große Akzeptanz in der Zielgruppe auszeichnet und selbst keine eigentlichen Leistungen (Produkte/Dienste) bewirbt.

Sie kommt vor allem in konzerngebundener Marktkommunikation vor und verbindet das System einer unbestimmten Anzahl sogenannter Monomarken (Einzelproduktmarken) und/oder Familienmarken unter ihrem Image.

Computerspiel Confidence: 70% Arrow up

Ein Computerspiel ist ein Computerprogramm, das einem oder mehreren Benutzern ermöglicht, interaktiv ein durch implementierte Regeln beschriebenes Spiel zu spielen.

Umgangssprachlich wird auch der Begriff Game verwendet (von ‚Spiel‘).

Qualität Confidence: 69% Arrow up

Qualität hat zwei Bedeutungen: a) neutral: die Summe aller Eigenschaften eines Objektes, Systems oder Prozesses.

WEBSITE SPEED website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time


This domain loads at the median speed of 0.9 seconds.

Speed Percentile

78% is faster than approximately 78 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.


Doctype HTML 4.01 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

How looks like on a mobile device such as an iPhone.

How looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 47% #ffffff
  • 20% #f0f0f0
  • 5% #a0c030
  • 5% #20e0a0
  • 5% #204070
  • 4% #0080d0
  • 4% #d01010
  • 2% #f0ffff
  • 1% #fffff0
  • 1% #b0d0e0
  • 1% #c02020
  • 0% #50a0d0

Text/code ratio's text/code ratio is 19.34%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 19.34%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 0
  • <H3> 0
  • <H4> 2
  • <H5> 0
  • <H6> 0
Top level heading
Prıvate-network-technologıen & modulare trackıng-lösungen für ıhr onlıne-busıness
4th level heading
Apartena für merchants
Apartena für publısher
Alt attributes Arrow up

We found 25 images on this website.
24 ALT attributes are missing on your image tags. The issue affects 12 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 24 images on Check your website to make sure it's specified for each image on the page.


This is an overview of your homepage shares on social networks.

It seems you have a very poor social media presence.

Follow these tips to build a better relationship with your audience : set smart goals, identify your audience, be human, seek relationships, create an editorial calendar, automate, focus on helping, optimize for engagement, get visual, stay active and create great content.

  • Facebook iconFacebook
  • Total Engagement 0
  • Likes 0
  • Shares 0
  • Comments 0
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0


Registration Date 11/03/2011 9 years, 9 months, 5 days ago
Last Modified 11/04/2019 1 year, 9 months, 4 days ago
Expiration Date 11/03/2020 Expired
Nameservers Arrow up
Host IP Address Country Flag for CanadaCanada Flag for CanadaCanada Flag for CanadaCanada


Server map
  • Service Provider (ISP)
  • IP Address
  • Country
  • Flag for GermanyGermany
  • Region
  • Saarland , Saarbrücken
  • Latitude and Longitude
  • 49.2429 : 7.00351


The owner has chosen to keep his whois contact information private.
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