ni.com Domain Owner Whois and Analysis

DOMAIN OWNER WHOIS

ⓘ The owner's whois contact information is public.

• Organization

National Instruments

• City

Austin

• Zip Code

78759

• State

• Country Code

• Phone Number

Show phone

• Email

Show email

• Domain Registrar

CSC CORPORATE DOMAINS, INC.
See Domain Dates and Nameservers
See Server Details

SEO SCORE

ni.com
Make your link ↑ do-follow

✅ 10 criteria passed
❌ 1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.

OVERVIEW

• Domain Owner

National Instruments See more

• Category

Business > Business Software

• Online since

May 20, 1994 Explore Wayback Machine

• Age

30 years, 6 months, 4 days

• Alexa Rank

#11.826, ni.com is in the world's top 20.000 websites!

SUPERCHARGE YOUR SEO

Boost ni.com's SEO with Kontactr's Guest Posting.

Secure high-authority, do-follow backlinks from our trusted site—DA45 domain authority and PA55 homepage and blog pages.

Perfect for webmasters seeking higher search rankings and increased organic traffic.

Simple, quick, and effective.

opens a new window

TECHNICAL SEO & SECURITY

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on June 14, 2021.

✅ Title Tag

Automated Test and Automated Measurement Systems - National Instruments
Length: 71 (recommended: 10 to 70)

✅ Meta Description

NI equips engineers and scientists with systems that accelerate productivity, innovation, and discovery.
Length: 104 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

Automated Test and Automated Measurement Systems - National Instrument...

https://ni.com

NI equips engineers and scientists with systems that accelerate productivity, innovation, and discovery.

Mobile Version

https://ni.com

Automated Test and Automated Measurement Systems - National Instrument...

NI equips engineers and scientists with systems that accelerate productivity, innovation, and discovery.

✅ Encoding

Great, language/character encoding is specified: utf-8

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://ni.com	http://www.ni.com/en-us.html
https://ni.com	http://www.ni.com/en-us.html
http://www.ni.com	http://www.ni.com/en-us.html
https://www.ni.com	http://www.ni.com/en-us.html

✅ Robots.txt

http://www.ni.com/robots.txt

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ language	en
ⓘ robots	index, follow
ⓘ viewport	width=device-width, initial-scale=1

SEMANTIC ANALYSIS

ⓘ The owner has associated the following topics to the website.

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by ni.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

National Instruments Confidence: 85%

National Instruments Corporation, or NI, is an American multinational company with international operation. Headquartered in Austin, Texas, it is a producer of automated test equipment and virtual instrumentation software. Common applications include data acquisition, instrument control and machine vision.

Productivity improving technologies Confidence: 74%

This article is about the important technologies that have historically increased productivity. Productivity in general is a ratio of output to input in the production of goods and services. Productivity is increased by lowering the amount of labor, capital, energy or materials that go into producing economic goods. Increases in productivity are largely responsible for the increase in per capita living standards.

Engineering Confidence: 73%

Engineering is the application of mathematics and scientific, economic, social, and practical knowledge in order to invent, innovate, design, build, maintain, research, and improve structures, machines, tools, systems, components, materials, processes, solutions, and organizations.

Innovation Confidence: 70%

Innovation can be defined simply as a "new idea, device or method". However, innovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. This is accomplished through more-effective products, processes, services, technologies, or business models that are readily available to markets, governments and society. The term "innovation" can be defined as something original and more effective and, as a consequence, new, that "breaks into" the market or society. It is related to, but not the same as, invention. Innovation is often manifested via the engineering process. The opposite of innovation is exnovation.

Discovery (observation) Confidence: 68%

WEBSITE SPEED

✅ ni.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.3s

This domain loads at the median speed of 2.3 seconds.

Speed Percentile

35%

ni.com is faster than approximately 35 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #11.826 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

India (15.1%)
Taiwan (5.6%)
United States of America (13.9%)
Sweden (4.7%)
United Kingdom of Great Britain and Northern Ireland (4.6%)
Korea (Republic of) (4.6%)
Mexico (3.1%)
Others (48.4%)

Traffic country ranks

Country	Rank
Viet Nam	#13.785
India	#7.996
Egypt	#9.441
Thailand	#5.059
Turkey	#22.099
Malaysia	#5.541
Russian Federation	#41.863
Tunisia	#2.653
Taiwan	#3.251
Pakistan	#9.473
United States of America	#21.558
Iran (Islamic Republic of)	#22.574
Australia	#16.506
Sweden	#1.291
United Kingdom of Great Britain and Northern Ireland	#4.717
Colombia	#9.597
Korea (Republic of)	#7.013
Brazil	#26.808
Mexico	#6.935
Canada	#11.107

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How ni.com looks like on a mobile device such as an iPhone.

Tablet
How ni.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

32% #f0f0f0
19% #404040
18% #ffffff
7% #0060a0
3% #1060a0
3% #b0d0e0
3% #a0c0d0
2% #e0f0f0
2% #2070b0
2% #c0d0e0
2% #a0b0c0
1% #f0ffff

Text/code ratio

ⓘ ni.com's text/code ratio is 6.07%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 6.07%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 1
<H2> 7
<H3> 3
<H4> 10
<H5> 0
<H6> 0

<H1>

Top level heading
A global leader in automated test and automated measurement systems

<H2>

2^nd level heading
Flexible powertrain test solutions
Semiconductor test system
Develop test systems faster with teststand
Customize systems with ate core configurations
Labvıew – see it. solve it.
We build tools that simplify complexity
Valeo designs and tests automated parking systems

<H3>

3^rd level heading
The nı platform
The nı ecosystem
Nı products

<H4>

4^th level heading
The nı approach
Customer story
Nı: the platform that accelerates engineering
Product (2)
Support (2)
Company (2)
Mıssıon

❌ Alt attributes

We found 11 images on this website.
6 ALT attributes are missing on your image tags.

Image	Image URL	Occurrences
	https://ni.scene7.com/is/image/ni/184119153_carousel?$ni-carousel-thumb$&fit=crop	1
	https://ni.scene7.com/is/image/ni/IDT_2014_33_Semi_carousel?$ni-carousel-thumb$&fit=crop	1
	https://ni.scene7.com/is/image/ni/102915_114_25666_carousel?$ni-carousel-thumb$&fit=crop	1
	https://ni.scene7.com/is/image/ni/021417_3358_BYOATE_carousel?$ni-carousel-thumb$&fit=crop	1
	https://ni.scene7.com/is/image/ni/LV_NXG_2.0_Hero_Characterization_collage_carousel?$ni-carousel-thu...	1
	https://ni.scene7.com/is/image/ni/Valeo_3_16x9?$ni-card-sm$&fit=crop	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on ni.com. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 46 links on the homepage of this website.

ⓘ Internal links : 42

Anchor	Type	URL
No anchor	empty	//www.ni.com/
MY ACCOUNT	text	https://www.ni.com/myni
No anchor	empty	//sine.ni.com/apps/utf8/nios.store?action=view_cart&loc=en-us
INNOVATIONS	text	//www.ni.com/innovations/
PRODUCTS	text	//www.ni.com/shop/
SUPPORT	text	//www.ni.com/en-us/support.html
COMMUNITY	text	//forums.ni.com
My Account	text	http://www.ni.com/myni/
Log in	text	http://www.ni.com/myni/
Learn more	text	/en-us/innovations/automotive/powertrain.html
VIEW PRODUCT DETAILS	text	/en-us/shop/electronic-test-instrumentation/what-is-the-semiconductor-test-system.html
VIEW PRODUCT DETAILS	text	/en-us/shop/electronic-test-instrumentation/application-software-for-electronic-test-and-instrumenta...
VIEW PRODUCT DETAILS	text	/en-us/shop/electronic-test-instrumentation/what-is-ate-core-configurations.html
VIEW PRODUCT DETAILS	text	/en-us/shop/labview.html
LabVIEW	text	http://www.ni.com/labview/
Shop for Products	text	/en-us/shop.html
	image	/en-us/innovations/platform.html
The NI Platform	text	/en-us/innovations/platform.html
	image	/en-us/innovations/ecosystem.html
The NI Ecosystem	text	/en-us/innovations/ecosystem.html
	image	/en-us/innovations/technology.html
NI Products	text	/en-us/innovations/technology.html
our privacy policy.	text	//www.ni.com/legal/privacy/unitedstates/us/
Order status and history	text	//www.ni.com/status/
Order by part number	text	//www.ni.com/en-us/shop/cart
Activate a product	text	//sine.ni.com/myproducts/app/main.xhtml?lang=en
Retrieve a quote	text	//sine.ni.com/apps/utf8/niwq.retrieve_quote
Submit a service request	text	//sine.ni.com/srm/app/myservicerequests
Manuals	text	//www.ni.com/manuals/
Drivers	text	//www.ni.com/downloads/drivers/
Alliance Partners	text	//www.ni.com/alliance/
About National Instruments	text	//www.ni.com/company/
Investor Relations	text	//investor.ni.com/
Events	text	//www.ni.com/en-us/events.html
Careers	text	//www.ni.com/careers/
Contact Us	text	//www.ni.com/contact-us/
See All Countries and Regions	text	http://www.ni.com/global-gateway?rtrn=http%3a%2f%2fwww.ni.com%2fen-us.html
	image	//privacy.truste.com/privacy-seal/validation?rid=342a514a-c792-40e3-ae36-17c7491387a7
No anchor	empty	//twitter.com/niglobal
No anchor	empty	//www.youtube.com/nationalinstruments
Legal	text	//www.ni.com/legal/
Privacy	text	//www.ni.com/en-us/about-ni/legal/privacy/privacy-statement.html

ⓘ External links : 4

Anchor	Type	URL
Log in	text	https://lumen.ni.com/nicif/us/header_login/content.xhtml?action=login&du=http%3a%2f%2fwww.ni.com...
Learn More	text	http://sine.ni.com/cs/app/doc/p/id/cs-17511
No anchor	empty	http://www.facebook.com/nationalınstruments
No anchor	empty	https://www.linkedin.com/company/3433?trk=tyah

DOMAIN REGISTRAR

ⓘ Domain Registrar	CSC CORPORATE DOMAINS, INC.
ⓘ Registration Date	05/20/1994 30 years, 6 months, 4 days ago
ⓘ Last Modified	09/25/2019 5 years, 1 month, 26 days ago
ⓘ Expiration Date	09/29/2020 Expired

Nameservers

Host	IP Address	Country
ns1.dnsmadeeasy.com	208.80.124.2	United States
ns3.dnsmadeeasy.com	208.80.125.2	United States
ns2.dnsmadeeasy.com	208.80.126.2	United States
ns0.dnsmadeeasy.com	208.94.148.2	United States
ns4.dnsmadeeasy.com	208.80.127.2	United States