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SEO Report for northwestern.edu

November 30, 2019 3:44 PM
Desktop screen Desktop screenshot for northwestern.edu

SEO SCORE

Favicon for northwestern.edunorthwestern.edu
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Education  >  College / Graduate School
• Online since
February 18, 1999 (explore Wayback Machine)
• Age
22 years, 8 months, 2 days
• Alexa Rank
#4.280, northwestern.edu is in the world's top 5.000 websites!
• Owner
Northwestern University (See more)

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on August 29, 2021.
Title Tag
Northwestern University
Length: 23 (recommended: 10 to 70)
Meta Description
Northwestern is one of the country’s leading private research and teaching universities, located in Evanston, IL. Our highly collaborative environment provides our diverse students and faculty with exceptional opportunities for personal and professional growth.
Length: 263 (recommended: 50 to 160)
Google preview
Desktop Version

Northwestern University

https://northwestern.edu

Northwestern is one of the country’s leading private research and teaching universities, located in Evanston, IL. Our highly collaborative environment provides our d...

Mobile Version

Favicon for northwestern.edu https://northwestern.edu

Northwestern University

Northwestern is one of the country’s leading private research and teaching universities, located in Evanston, IL. Our highly colla...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by northwestern.edu.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Northwestern University Confidence: 87% Arrow up

Northwestern University (NU) is a private research university based in Evanston, Illinois, with campuses in Chicago, Illinois, and Doha, Qatar, and academic programs/facilities in Washington, D.C., and San Francisco, California.

Composed of twelve schools and colleges, Northwestern offers 124 undergraduate degrees and 145 graduate and professional degrees.

Education Confidence: 72% Arrow up

Education is the process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits.

Educational methods include storytelling, discussion, teaching, training, and directed research.

Education frequently takes place under the guidance of educators, but learners may also educate themselves.

Education can take place in formal or informal settings and any experience that has a formative effect on the way one thinks, feels, or acts may be considered educational.

The methodology of teaching is called pedagogy.

University Confidence: 71% Arrow up

A university ("a whole", "a corporation") is an institution of higher (or tertiary) education and research which grants academic degrees in various academic disciplines.

Universities typically provide undergraduate education and postgraduate education.

Research Confidence: 70% Arrow up

Research comprises "creative work undertaken on a systematic basis in order to increase the stock of knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to devise new applications." It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, support theorems, or develop new theories.

A research project may also be an expansion on past work in the field.

Research projects can be used to develop further knowledge on a topic, or in the example of a school research project, they can be used to further a student's research prowess to prepare them for future jobs or reports.

To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole.

The primary purposes of basic research (as opposed to applied research) are documentation, discovery, interpretation, or the research and development (R&D) of methods and systems for the advancement of human knowledge.

Approaches to research depend on epistemologies, which vary considerably both within and between humanities and sciences.

There are several forms of research: scientific, humanities, artistic, economic, social, business, marketing, practitioner research, life, technological,etc.

Multiculturalism Confidence: 69% Arrow up

Multiculturalism is the existence of multiple cultural traditions within a single country, usually considered in terms of the culture associated with an aboriginal ethnic group and foreigner ethnic groups.

This can happen when a jurisdiction is created or expanded by amalgamating areas with two or more different cultures (e.g. French Canada and English Canada) or through immigration from different jurisdictions around the world (e.g. United States, Australia, Canada, Brazil, United Kingdom, New Zealand, and many other countries).

WEBSITE SPEED

northwestern.edu website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

69%

northwestern.edu is faster than approximately 69 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #4.280 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for northwestern.edu

Daily visitors by country

  • northwestern.edu daily visitors distribution - Total: 19 countries
  • Flag for IndiaIndia (7.4%)
  • Flag for United States of AmericaUnited States of America (61.1%)
  • Flag for JapanJapan (12.4%)
  • Flaf icon for other countryOthers (20.8%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #5.675
Flag for SingaporeSingapore #5.761
Flag for TaiwanTaiwan #5.633
Flag for PhilippinesPhilippines #2.696
Flag for PakistanPakistan #10.278

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How northwestern.edu looks like on a mobile device such as an iPhone.

Tablet
How northwestern.edu looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 14% #f0f0f0
  • 12% #503080
  • 11% #503010
  • 9% #302010
  • 8% #504020
  • 6% #402060
  • 5% #201000
  • 4% #806040
  • 4% #604010
  • 4% #000000
  • 3% #705020
  • 3% #907050

Text/code ratio

northwestern.edu's text/code ratio is 23.43%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 23.43%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 5
  • <H2> 14
  • <H3> 6
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Northwestern university
Northwestern now
Only here
Watch and learn
Northwestern’s commitment to an ınclusive environment
<H2>
2nd level heading
Native scholar
Our people
Our places
Our events
See what’s happening today.
<H3>
3rd level heading
Trustees lou simpson and kimberly querrey make additional $10 million gift
‘epidermal virtual reality’ gives technology a human touch
‘me too.’ movement founder tarana burke will keynote mlk dream week
Buffett ınstitute for global affairs awards funds to support ‘ıdea ıncubation’ project
Five professors named aaas fellows
Alt attributes Arrow up

We found 16 images on this website.
Great, 0 ALT attributes are missing on your image tags.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.835
  • Likes 734
  • Shares 901
  • Comments 200
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 02/18/1999 22 years, 8 months, 2 days ago
Last Modified 10/31/2018 2 years, 11 months, 22 days ago
Expiration Date 07/31/2021 Expired

SERVER

Server map
  • Service Provider (ISP)
  • Northwestern University
  • IP Address
  • 129.105.136.48
  • Country
  • Flag for United StatesUnited States
  • Region
  • Illinois , Evanston
  • Latitude and Longitude
  • 42.0598 : -87.6842

OWNER

The owner's whois contact information is public.
Organization
Northwestern University
Address
2001 Sheridan Rd Leverone Hall G162 Leverone Hall Rm G166
City
Evanston
Zip
60201
State
IL
Country
USA
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