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SEO Report for nssf.org

December 22, 2019 4:54 AM
Desktop screen Desktop screenshot for nssf.org

SEO SCORE

Favicon for nssf.orgnssf.org
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Hobbies & Interests  >  Weapons
• Online since
February 21, 1997 (explore Wayback Machine)
• Age
23 years, 7 months, 10 days
• Alexa Rank
#231.037, nssf.org is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Amazon has expired on June 30, 2020.
Title Tag
NSSF | National Shooting Sports Foundation | Firearms Industry Trade Association
Length: 80 (recommended: 10 to 70)
Meta Description
As the firearms industry's association, the National Shooting Sports Foundation works to promote, protect and preserve hunting and the shooting sports.
Length: 151 (recommended: 50 to 160)
Google preview
Desktop Version

NSSF | National Shooting Sports Foundation | Firearms Industry Trade A...

https://nssf.org

As the firearms industry's association, the National Shooting Sports Foundation works to promote, protect and preserve hunting and the shooting sports.

Mobile Version

Favicon for nssf.org https://nssf.org

NSSF | National Shooting Sports Foundation | Firearms Industry Trade A...

As the firearms industry's association, the National Shooting Sports Foundation works to promote, protect and preserve hunting and...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1 user-scalable=no
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by nssf.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Trade association Confidence: 75% Arrow up

A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific industry.

An industry trade association participates in public relations activities such as advertising, education, political donations, lobbying and publishing, but its focus is collaboration between companies.

Associations may offer other services, such as producing conferences, networking or charitable events or offering classes or educational materials.

Many associations are non-profit organizations governed by bylaws and directed by officers who are also members.

National Shooting Sports Foundation Confidence: 74% Arrow up

The National Shooting Sports Foundation (NSSF) is an American national trade association for the firearms industry that is based in Newtown, Connecticut.

Formed in 1961, the organization has more than 8,000 members: firearms manufacturers, distributors, retailers, shooting ranges, sportsmen's clubs and media.

Hunting Confidence: 72% Arrow up

Hunting is the practice of killing or trapping animals, or pursuing or tracking them with the intent of doing so.

Hunting wildlife or feral animals is most commonly done by humans for food, recreation, to remove predators that are dangerous to humans or domestic animals, or for trade.

Lawful hunting is distinguished from poaching, which is the illegal killing, trapping or capture of the hunted species.

The species that are hunted are referred to as game or prey and are usually mammals and birds.

Industry Confidence: 72% Arrow up

Industry is the production of goods or related services within an economy.

The major source of revenue of a group or company is the indicator of its relevant industry.

When a large group has multiple sources of revenue generation, it is considered to be working in different industries.

Manufacturing industry became a key sector of production and labour in European and North American countries during the Industrial Revolution, upsetting previous mercantile and feudal economies.

This came through many successive rapid advances in technology, such as the production of steel and coal.

Firearm Confidence: 72% Arrow up

A firearm is a portable gun - a barreled weapon that launches one or more projectiles, often driven by the action of an explosive force.

The first primitive firearms originated in 13th-century China when the one-person-portable fire lance was combined with projectiles.

The technology gradually spread through the rest of East Asia, South Asia, the Middle East and then into Europe.

Older firearms typically used black powder as a propellant, but modern firearms use smokeless powder or other propellants.

Most modern firearms (with the notable exception of smoothbore shotguns) have rifled barrels to impart spin to the projectile for improved flight stability.

WEBSITE SPEED

nssf.org website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

71%

nssf.org is faster than approximately 71 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #231.037 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for nssf.org

Daily visitors by country

  • nssf.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (89.8%)
  • Flaf icon for other countryOthers (10.2%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #70.511

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How nssf.org looks like on a mobile device such as an iPhone.

Tablet
How nssf.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 46% #e0e0e0
  • 10% #ffffff
  • 7% #506060
  • 7% #404030
  • 6% #405050
  • 4% #000000
  • 4% #b0c0c0
  • 4% #90a0a0
  • 3% #a0b0b0
  • 3% #505030
  • 2% #606040
  • 2% #c0d0d0

Text/code ratio

nssf.org's text/code ratio is 3.14%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.14%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 3
  • <H3> 32
  • <H4> 4
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Our mission
Upcoming events
Current campaigns & programs
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Nssf launches shot university online for ffls, ranges (2)
Shot week: retailer seminars
Shot show 2020 | fully loaded (2)
2020 shot show® (2)
Not just guns – now, ıt’s credit card control
<H4>
4th level heading
Shot week: nssf/hava golf classic
Shot week: ındustry day at the range
Shot week: shot university
Nssf® is pleased to announce the launch of our all-new shot university™ online education resource.
Alt attributes Arrow up

We found 16 images on this website.
14 ALT attributes are missing on your image tags. The issue affects 12 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 14 images on nssf.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.677
  • Likes 630
  • Shares 834
  • Comments 213
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 02/21/1997 23 years, 7 months, 10 days ago
Last Modified 03/05/2018 2 years, 6 months, 28 days ago
Nameservers Arrow up
Host IP Address Country
pdns99.ultradns.org 156.154.67.99 Flag for United StatesUnited States
pdns99.ultradns.com 156.154.64.99 Flag for United StatesUnited States
pdns99.ultradns.net 156.154.65.99 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 3.13.249.215
  • Country
  • Flag for United StatesUnited States
  • Region
  • Ohio , Dublin
  • Latitude and Longitude
  • 40.0992 : -83.1141

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