nuviad.com Domain Owner Whois and Analysis

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.

SEO SCORE

nuviad.com
Make your link ↑ do-follow

✅ 8 criteria passed
❌ 3 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.

Fill the missing alt attributes on your images.

Advertising

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OVERVIEW

• Domain Owner

Private

• Category

Business > Marketing

• Online since

August 9, 2014 Explore Wayback Machine

• Age

9 years, 8 months, 14 days

• Alexa Rank

#738.889, nuviad.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 30, 2020.

✅ Title Tag

The Location Based Marketing Company | NUVIAD
Length: 45 (recommended: 10 to 70)

✅ Meta Description

NUVIAD is the leading location-based, geo-targeted mobile advertising DSP that leverages data to generate measurable ROI.
Length: 121 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

The Location Based Marketing Company | NUVIAD

https://nuviad.com

NUVIAD is the leading location-based, geo-targeted mobile advertising DSP that leverages data to generate measurable ROI.

Mobile Version

https://nuviad.com

The Location Based Marketing Company | NUVIAD

NUVIAD is the leading location-based, geo-targeted mobile advertising DSP that leverages data to generate measurable ROI.

✅ Encoding

Great, language/character encoding is specified: utf-8

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://nuviad.com	https://nuviad.com/
https://nuviad.com	https://nuviad.com/
http://www.nuviad.com	https://nuviad.com/
https://www.nuviad.com	https://nuviad.com/

✅ Robots.txt

https://nuviad.com/robots.txt

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width, initial-scale=1.0, maximum-scale=1, user-scalable=no

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by nuviad.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

Mobile advertising Confidence: 82%

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.

Marketing Confidence: 75%

Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Demand-side platform Confidence: 75%

A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences. Much like Paid Search, using DSPs allows users to optimize based on set Key Performance Indicators such as effective Cost per Click (eCPC), and effective Cost per Action (eCPA).

Data Confidence: 71%

Data (or) is a set of values of qualitative or quantitative variables. An example of qualitative data would be an anthropologist's handwritten notes about his or her interviews with people of an Indigenous tribe. Pieces of data are individual pieces of information. While the concept of data is commonly associated with scientific research, data is collected by a huge range of organizations and institutions, including businesses (e.g., sales data, revenue, profits, stock price), governments (e.g., crime rates, unemployment rates, literacy rates) and non-governmental organizations (e.g., censuses of the number of homeless people by non-profit organizations).

Return on investment Confidence: 70%

Return on Investment (ROI) is the benefit to an investor resulting from an investment of some resource. A high ROI means the investment gains compare favorably to investment cost. As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. In purely economic terms, it is one way of considering profits in relation to capital invested.

WEBSITE SPEED

❌ nuviad.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3s

This domain loads at the median speed of 3 seconds.

Speed Percentile

23%

nuviad.com is faster than approximately 23 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #738.889 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

Israel (57.3%)
Others (42.7%)

Traffic country ranks

Country	Rank
Israel	#5.463

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How nuviad.com looks like on a mobile device such as an iPhone.

Tablet
How nuviad.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

67% #ffffff
18% #f0f0f0
9% #404040
2% #fffff0
2% #fff0f0
0% #f0ffff
0% #f0d0c0
0% #d06050
0% #f0c0b0
0% #f0fff0
0% #fff0ff
0% #e09080

Text/code ratio

ⓘ nuviad.com's text/code ratio is 3.63%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 3.63%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 0
<H2> 3
<H3> 4
<H4> 0
<H5> 0
<H6> 3

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

2^nd level heading
Nuvıad local
Clıents & partners
Nuvıad hyperdsp

<H3>

3^rd level heading
We know:
Audience targeting
Scale
Reporting, call recording, and analysis

<H6>

6^th level heading
Location based advertising
Why go local?
Go local with nuvıad

❌ Alt attributes

We found 50 images on this website.
45 ALT attributes are missing on your image tags. The issue affects 33 actual different images that could be loaded more than once in your page.

Image	Image URL	Occurrences
	https://nuviad.com/wp-content/uploads/2016/08/iconexpress.png	1
	https://nuviad.com/wp-content/uploads/2016/08/iconhyper.png	1
	https://nuviad.com/wp-content/uploads/2016/08/iconsentinel.png	1
	https://nuviad.com/wp-content/uploads/2016/08/iphone-1.png	1
	https://nuviad.com/wp-content/uploads/2016/08/express_setupyour-target.jpg	1
	https://nuviad.com/wp-content/uploads/2016/08/express_designyourmessage.jpg	1
	https://nuviad.com/wp-content/uploads/2018/02/Go-Live.jpg	1
	https://nuviad.com/wp-content/uploads/2018/02/Optimize.jpg	1
	https://nuviad.com/wp-content/uploads/2016/08/amazon-1024x410.png	1
	https://nuviad.com/wp-content/uploads/2016/08/havas_media_group.png	1
	https://nuviad.com/wp-content/uploads/2016/08/MIndshare-1024x293.png	1
	https://nuviad.com/wp-content/uploads/2016/08/OMD-1024x605.png	1
	https://nuviad.com/wp-content/uploads/2016/08/zenith.png	1
	https://nuviad.com/wp-content/uploads/2016/09/Layer-55.png	1
	https://nuviad.com/wp-content/uploads/2016/08/people-1.png	1
	https://nuviad.com/wp-content/uploads/2016/08/audience.png	1
	https://nuviad.com/wp-content/uploads/2016/08/scale-1.png	1
	https://nuviad.com/wp-content/uploads/2016/08/stats.png	1
	https://nuviad.com/wp-content/uploads/2016/08/fyber.png	2
	https://nuviad.com/wp-content/uploads/2016/08/altitude.png	2
	https://nuviad.com/wp-content/uploads/2016/08/mobfox-1024x283.png	2
	https://nuviad.com/wp-content/uploads/2016/08/opera-1024x362.png	2
	https://nuviad.com/wp-content/uploads/2016/08/pulsepoint.png	2
	https://nuviad.com/wp-content/uploads/2016/08/rubicon-1024x306.png	2
	https://nuviad.com/wp-content/uploads/2016/08/adx-1024x208.png	2
	https://nuviad.com/wp-content/uploads/2016/08/mopub.png	2
	https://nuviad.com/wp-content/uploads/2016/08/inneractive.png	2
	https://nuviad.com/wp-content/uploads/2016/08/smaato-1024x333.png	2
	https://nuviad.com/wp-content/uploads/2016/08/aol1.png	2
	https://nuviad.com/wp-content/uploads/2016/08/openx.png	2
	https://nuviad.com/wp-content/uploads/2016/08/amobee-1024x307.png	1
	https://nuviad.com/wp-content/uploads/2016/08/avocarrot.png	1
	https://nuviad.com/wp-content/uploads/2016/08/axonix-1024x195.png	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 45 images on nuviad.com. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 19 links on the homepage of this website.

ⓘ Internal links : 14

Anchor	Type	URL
	image	https://nuviad.com
Local Marketing for Brands	text	https://nuviad.com/local-marketing-for-brands/
Local Marketing for Businesses	text	https://nuviad.com/location-based-marketing-for-businesses/
Mobile Retargeting	text	https://nuviad.com/remarketing-and-retargeting/
Political Campaigns	text	https://nuviad.com/local-marketing-for-political-campaigns/
Car Dealerships	text	https://nuviad.com/local-marketing-for-car-dealerships/
Personal Injury Attornies	text	https://nuviad.com/local-marketing-for-personal-injury-attorneys/
Meet NUVIAD	text	https://nuviad.com/about-nuviad/
Our Technology	text	https://nuviad.com/technology/
Privacy Policy	text	https://nuviad.com/privacy-policy/
Creative Policy	text	https://nuviad.com/creative-policy/
IDFA and GAID opt out guide	text	https://nuviad.com/idfa-and-gaid-opt-out-guide/
CONTACT	text	https://nuviad.com/contact-us/
BLOG	text	https://nuviad.com/blog-page/

ⓘ External links : 5

Anchor	Type	URL
MY NUVIAD	text	http://my.nuviad.com
No anchor	empty	https://www.linkedin.com/company/9360430
No anchor	empty	https://twitter.com/nuviadmobile
No anchor	empty	https://plus.google.com/102998036036409734357/about?hl=en&service=plus
No anchor	empty	https://www.facebook.com/nuviadmobile

DOMAIN REGISTRAR

ⓘ Domain Registrar	NETWORK SOLUTIONS, LLC
ⓘ Registration Date	08/09/2014 9 years, 8 months, 14 days ago
ⓘ Last Modified	06/10/2019 4 years, 10 months, 15 days ago
ⓘ Expiration Date	08/09/2020 Expired