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Whois & Analysis for ookla.com

Nov 19, 2019 12:28 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Corporate Counsel
• Organization
Ookla LLC
• Address
1530 Fifth Avenue
• City
Seattle
• Zip Code
98101
• State
WA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for ookla.com
69

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Domain Owner
Ookla LLC See more
• Category
Technology & Computing
• Online since
October 1, 1998 Explore Wayback Machine
• Age
26 years, 1 month, 3 days
• Alexa Rank
#80.532, ookla.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on September 20, 2020.
Title Tag
Ookla | The World Standard in Internet Metrics
Length: 46 (recommended: 10 to 70)
Meta Description
Ookla, the company behind Speedtest, is the global leader in internet testing and analysis. Used billions of times worldwide, Speedtest is the most accurate way to measure internet performance and network diagnostics.
Length: 217 (recommended: 50 to 160)
Google preview
Desktop Version

Ookla | The World Standard in Internet Metrics

https://ookla.com

Ookla, the company behind Speedtest, is the global leader in internet testing and analysis. Used billions of times worldwide, Speedtest is the most accurate way to m...

Mobile Version

https://ookla.com

Ookla | The World Standard in Internet Metrics

Ookla, the company behind Speedtest, is the global leader in internet testing and analysis. Used billions of times worldwide, Spee...

Encoding
No language/character encoding is specified
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by ookla.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Internet Confidence: 71% Arrow up

The Internet is the global system of interconnected computer networks that use the Internet protocol suite (TCP/IP) to link devices worldwide.

It is a network of networks that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies.

The Internet carries an extensive range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and peer-to-peer networks for file sharing.

Measurement Confidence: 67% Arrow up

Measurement is the assignment of a number to a characteristic of an object or event, which can be compared with other objects or events.

The scope and application of a measurement is dependent on the context and discipline.

In the natural sciences and engineering, measurements do not apply to nominal properties of objects or events, which is consistent with the guidelines of the International vocabulary of metrology published by the International Bureau of Weights and Measures.

However, in other fields such as statistics as well as the social and behavioral sciences, measurements can have multiple levels, which would include nominal, ordinal, interval, and ratio scales.

Globalization Confidence: 65% Arrow
Experiment Confidence: 65% Arrow
Computer network Confidence: 64% Arrow

WEBSITE SPEED

ookla.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.9s

This domain loads at the median speed of 1.9 seconds.

Speed Percentile

44%

ookla.com is faster than approximately 44 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #80.532 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • ookla.com daily visitors distribution - Total: 7 countries
  • Flag for IndiaIndia (21.0%)
  • Flag for PakistanPakistan (5.6%)
  • Flag for United States of AmericaUnited States of America (19.2%)
  • Flag for BrazilBrazil (10.9%)
  • Flaf icon for other countryOthers (43.3%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #36.582
Flag for EgyptEgypt #37.279
Flag for BangladeshBangladesh #35.632
Flag for TurkeyTurkey #45.185
Flag for PakistanPakistan #17.561

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How ookla.com looks like on a mobile device such as an iPhone.

Tablet
How ookla.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 64% #ffffff
  • 28% #f0f0f0
  • 3% #f0f0ff
  • 1% #f0ffff
  • 1% #fff0ff
  • 1% #e0e0f0
  • 1% #f0fff0
  • 0% #fffff0
  • 0% #30a0e0
  • 0% #fff0f0
  • 0% #40a0d0
  • 0% #d0f0ff

Text/code ratio

ookla.com's text/code ratio is 6.06%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.06%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 5
  • <H3> 5
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
The definitive source for global ınternet metrics
Enterprise solutions from ookla
Speedtest: the trusted industry standard
Speedtest ınsights
Ookla® accessibility statement
<H3>
3rd level heading
Speedtest®
Apps
Enterprise
Companies
Ziff davis
Alt attributes Arrow up

We found 3 images on this website.
3 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on ookla.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 518
  • Likes 333
  • Shares 82
  • Comments 103

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 10/01/1998 26 years, 1 month, 3 days ago
Last Modified 09/23/2019 5 years, 1 month, 11 days ago
Expiration Date 09/30/2023 Expired
Nameservers Arrow up
Host IP Address Country
ns-1092.awsdns-08.org 205.251.196.68 Flag for United StatesUnited States
ns-2012.awsdns-59.co.uk 205.251.199.220 Flag for United StatesUnited States
ns-669.awsdns-19.net 205.251.194.157 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 151.101.2.219
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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