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SEO Report for opportunityinsights.org

November 24, 2019 10:20 AM
Desktop screen Desktop screenshot for opportunityinsights.org
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Business  >  Marketing
• Online since
March 15, 2018 (explore Wayback Machine)
• Age
2 years, 7 months, 14 days
• Alexa Rank
#444.880, opportunityinsights.org is in the world's top 1 million websites

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on June 1, 2020.
Title Tag
Opportunity Insights
Length: 20 (recommended: 10 to 70)
Meta Description
Our mission is to develop scalable policy solutions that will empower families across the United States to rise out of poverty and achieve better life outcomes.
Length: 160 (recommended: 50 to 160)
Google preview
Desktop Version

Opportunity Insights

https://opportunityinsights.org

Our mission is to develop scalable policy solutions that will empower families across the United States to rise out of poverty and achieve better life outcomes.

Mobile Version

Favicon for opportunityinsights.org https://opportunityinsights.org

Opportunity Insights

Our mission is to develop scalable policy solutions that will empower families across the United States to rise out of poverty and...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by opportunityinsights.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
United States Confidence: 70% Arrow up

The United States of America (USA), commonly known as the United States (U.S) or America, is a constitutional federal republic composed of 50 states, a federal district, five major self-governing territories, and various possessions.

Policy Confidence: 64% Arrow up

A policy is a deliberate system of principles to guide decisions and achieve rational outcomes.

A policy is a statement of intent, and is implemented as a procedure or protocol.

Policies are generally adopted by the Board of or senior governance body within an organization where as procedures or protocols would be developed and adopted by senior executive officers.

Policies can assist in both subjective and objective decision making.

Policies to assist in subjective decision making would usually assist senior management with decisions that must consider the relative merits of a number of factors before making decisions and as a result are often hard to objectively test e.g. work-life balance policy.

In contrast policies to assist in objective decision making are usually operational in nature and can be objectively tested e.g. password policy.

WEBSITE SPEED

opportunityinsights.org website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

TRAFFIC

This website is ranked #444.880 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for opportunityinsights.org

Daily visitors by country

  • opportunityinsights.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (97.3%)
  • Flaf icon for other countryOthers (5.4%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #207.662

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How opportunityinsights.org looks like on a mobile device such as an iPhone.

Tablet
How opportunityinsights.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 39% #004040
  • 26% #ffffff
  • 9% #f0f0f0
  • 5% #d0c0b0
  • 4% #502000
  • 4% #80c0b0
  • 3% #104040
  • 3% #402000
  • 1% #c0b0a0
  • 1% #f0ffff
  • 1% #d0b0a0
  • 1% #b0a090

Text/code ratio

opportunityinsights.org's text/code ratio is 14.16%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 14.16%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 4
  • <H2> 4
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
What we do
The fading american dream
Updates
ın the news
<H2>
2nd level heading
Selected areas of research
Contact
For press
Mailing address:
Alt attributes Arrow up

We found 29 images on this website.
29 ALT attributes are missing on your image tags. The issue affects 27 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on opportunityinsights.org https://opportunityinsights.org/wp-content/uploads/2019/11/clock.jpg 2
Image with missing alt attribute found on opportunityinsights.org https://opportunityinsights.org/wp-content/uploads/2019/07/GettyImages-1140943093.jpg 2
Image with missing alt attribute found on opportunityinsights.org https://opportunityinsights.org/wp-content/uploads/2019/07/GettyImages-157287064-optimized-resized.j... 1
Image with missing alt attribute found on opportunityinsights.org https://opportunityinsights.org/wp-content/uploads/2018/03/chart-image.png 1
Image with missing alt attribute found on opportunityinsights.org https://opportunityinsights.org/wp-content/uploads/2018/10/home-what-we-do-chart-no-label.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 29 images on opportunityinsights.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 444
  • Likes 232
  • Shares 143
  • Comments 69
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar GODADDY.COM, LLC
Registration Date 03/15/2018 2 years, 7 months, 14 days ago
Last Modified 03/16/2019 1 year, 7 months, 14 days ago
Nameservers Arrow up
Host IP Address Country
igor.ns.cloudflare.com 173.245.59.119 Flag for United StatesUnited States
meg.ns.cloudflare.com 173.245.58.196 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.25.103.26
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

BUSINESS > MARKETING COMPETITORS IN UNITED STATES

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