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Whois & Analysis for ov.coop

Dec 10, 2019 11:54 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for ov.coop
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Food & Drink  >  Health / Low-Fat Cooking
• Online since
• Age
14 years, 9 months, 23 days

FREE FORM BUILDER

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TECHNICAL SEO & SECURITY

Redirection
ov.coop redirects to https://organicvalley.coop
SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on January 18, 2021.
Title Tag
Organic Valley | Farmer Owned Since 1988
Length: 40 (recommended: 10 to 70)
Meta Description
Founded in 1988, Organic Valley is a cooperative of farmers producing award-winning organic milk, cheese, butter, produce, healthy snacks & more.
Length: 149 (recommended: 50 to 160)
Google preview
Desktop Version

Organic Valley | Farmer Owned Since 1988

https://ov.coop

Founded in 1988, Organic Valley is a cooperative of farmers producing award-winning organic milk, cheese, butter, produce, healthy snacks & more.

Mobile Version

https://ov.coop

Organic Valley | Farmer Owned Since 1988

Founded in 1988, Organic Valley is a cooperative of farmers producing award-winning organic milk, cheese, butter, produce, healthy...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0

WEBSITE SPEED

ov.coop website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How ov.coop looks like on a mobile device such as an iPhone.

Tablet
How ov.coop looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 21% #605050
  • 14% #504040
  • 12% #404030
  • 11% #00a0f0
  • 9% #706050
  • 9% #fff0f0
  • 5% #ffffff
  • 4% #f0f0f0
  • 3% #807070
  • 2% #e0d0d0
  • 2% #d0d0d0
  • 1% #fffff0

Text/code ratio

ov.coop's text/code ratio is 1.04%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.04%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 5
  • <H3> 7
  • <H4> 1
  • <H5> 25
  • <H6> 6

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
The nitty gritty on fair food—why fair trade matters (2)
The not-so-secret ıngredient to organic valley butter (2)
The egg behind the nog
<H3>
3rd level heading
Kid and cow approved
'tis the season for a holiday giveaway
Dark chocolate rosemary toffee (2)
Frosted holiday shortbread cookies (2)
White chocolate cheesecake cookies
<H4>
4th level heading
View all products
<H5>
5th level heading
Milk (2)
Protein shakes (2)
Grassmilk yogurt (2)
Butter (2)
Cheese (2)
<H6>
6th level heading
Your local ov farmer
Featured recipe (5)
Alt attributes Arrow up

We found 29 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on ov.coop. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 8.251
  • Likes 1.209
  • Shares 6.696
  • Comments 346

DOMAIN REGISTRAR

Domain Registrar DOMAINS.COOP
Registration Date 07/07/2009 14 years, 9 months, 23 days ago
Last Modified 08/29/2018 5 years, 8 months ago
Expiration Date 07/08/2021 Expired

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • 54.236.97.58
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

FOOD & DRINK > HEALTH / LOW-FAT COOKING COMPETITORS IN UNITED STATES

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