pagefair.com Domain Owner Whois and Analysis

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.

• Contact Name

REDACTED FOR PRIVACY

• Organization

PageFair Limited

• Address

Obfuscated whois Gandi-63-65 boulevard Massena

• City

Obfuscated whois Gandi-Paris

• Zip Code

75013

• State

Paris

• Country Code

FR

• Phone Number

Show phone

• Email

Show email

• Domain Registrar

GANDI SAS
See Domain Dates and Nameservers
See Server Details

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.

Fill the missing alt attributes on your images.

OVERVIEW

• Domain Owner

Private

• Category

Business > Advertising

• Online since

June 11, 2013 Explore Wayback Machine

• Age

10 years, 10 months, 19 days

• Alexa Rank

#630.600, pagefair.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on March 29, 2020.

✅ Title Tag

PageFair | Revenue beyond adblocking
Length: 36 (recommended: 10 to 70)

✅ Meta Description

Find out for free how many of your visitors are blocking your ads with PageFair Analytics, then use PageFair Tech to serve unintrusive, adblock-proof ads.
Length: 154 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

PageFair | Revenue beyond adblocking

https://pagefair.com

Find out for free how many of your visitors are blocking your ads with PageFair Analytics, then use PageFair Tech to serve unintrusive, adblock-proof ads.

Mobile Version

https://pagefair.com

PageFair | Revenue beyond adblocking

Find out for free how many of your visitors are blocking your ads with PageFair Analytics, then use PageFair Tech to serve unintru...

✅ Encoding

Great, language/character encoding is specified: utf-8

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://pagefair.com	https://pagefair.com/
https://pagefair.com	https://pagefair.com/
http://www.pagefair.com	https://pagefair.com/
https://www.pagefair.com	https://pagefair.com/

✅ Robots.txt

https://pagefair.com/robots.txt

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width, initial-scale=1.0
ⓘ author	The PageFair Team

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by pagefair.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

Ad blocking Confidence: 76%

Ad blocking or ad filtering is a type of software (or less commonly, a computer hardware device), that can remove or alter advertising content from a webpage, website, or a mobile app. Ad blockers are available for a range of computer platforms, including desktop and laptop computers, tablet computers and smartphones. A variety of methods have been used for blocking advertisements. The benefits of this software are wide-ranging and the use of ad blocking software is increasing. However, many media owners (publishers) rely on advertising to fund the free content that they provide to users. Some have taken counter-measures against users who block ads on the sites they visit, for example Forbes.

Web analytics Confidence: 73%

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

Online advertising Confidence: 71%

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons.

Revenue Confidence: 68%

In accounting, revenue is the income that a business has from its normal business activities, usually from the sale of goods and services to customers. Revenue is also referred to as sales or turnover.

WEBSITE SPEED

❌ pagefair.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.7s

This domain loads at the median speed of 2.7 seconds.

Speed Percentile

30%

pagefair.com is faster than approximately 30 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #630.600 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How pagefair.com looks like on a mobile device such as an iPhone.

Tablet
How pagefair.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

62% #f0f0f0
11% #807070
7% #706050
6% #ffffff
4% #c01040
2% #908070
2% #d0c0c0
1% #e0b0c0
1% #604030
1% #fff0f0
1% #503020
0% #d04060

Text/code ratio

ⓘ pagefair.com's text/code ratio is 3.14%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 3.14%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 9
<H2> 5
<H3> 4
<H4> 0
<H5> 0
<H6> 0

<H1>

Top level heading
Pagefair
Measure
Recover
12+ (2)
16% (2)
615 (2)

<H2>

2^nd level heading
Adblock analytics
Adblock revenue recovery
ın the press
Recent posts
Contact us

<H3>

3^rd level heading
Pagefair is joining forces with blockthrough
Facebook and adtech face a turbulent time in europe’s courts: the brussels case.
Google adopts non-personal ad targeting for the gdpr
Risks in ıab europe’s proposed consent mechanism

❌ Alt attributes

We found 11 images on this website.
10 ALT attributes are missing on your image tags. The issue affects 9 actual different images that could be loaded more than once in your page.

Image	Image URL	Occurrences
	https://pagefair.com/wp-content/uploads/2016/04/icon-devices.png	2
	https://pagefair.com/wp-content/uploads/2016/04/inmalogo.png	1
	https://pagefair.com/wp-content/uploads/2015/08/200px-TheEconomistLogo.svg_.png	1
	https://pagefair.com/wp-content/uploads/2016/04/newyorktimeslogo.png	1
	https://pagefair.com/wp-content/uploads/2016/04/sundaytimeslogo.png	1
	https://pagefair.com/wp-content/uploads/2016/04/wan-ifralogo.png	1
	https://pagefair.com/wp-content/uploads/2016/04/businessinsiderlogo-.png	1
	https://asset.pagefair.net/adimages/textlink-ads.jpg	1
	https://asset.pagefair.com/adimages/textlink-ads.jpg	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 10 images on pagefair.com. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 18 links on the homepage of this website.

ⓘ Internal links : 14

Anchor	Type	URL
	image	https://pagefair.com/
About us	text	https://pagefair.com/about-us/
For Press	text	https://pagefair.com/press-2/
Blog	text	https://pagefair.com/blog/
Intel	text	https://pagefair.com/intel/
Contact Us	text	https://pagefair.com/contact-us/
SIGN UP	text	https://pagefair.com/signup-1/
Read All	text	https://www.pagefair.com/blog
PageFair is joining forces with BlockthroughNovember 15, 2018	text	https://pagefair.com/blog/2018/pagefair-is-joining-forces-with-blockthrough/
Facebook and adtech face a turbulent time in Europe’s courts: the Brussels case.May 3, 2018	text	https://pagefair.com/blog/2018/facebook-brussels-case/
Google adopts non-personal ad targeting for the GDPRMarch 27, 2018	text	https://pagefair.com/blog/2018/googles-nonpersonal-ads/
Risks in IAB Europe’s proposed consent mechanismMarch 20, 2018	text	https://pagefair.com/blog/2018/iab-europe-consent-problems/
General Terms of Use	text	https://pagefair.com/conditions/
Privacy	text	https://pagefair.com/privacy/

ⓘ External links : 4

Anchor	Type	URL
Log In	text	https://console.pagefair.com/accounts/login/
SIGN UP	text	http://info.blockthrough.com/get-a-demo-of-blockthroughs-adblock-revenue-recovery-platform-0
Support	text	https://support.pagefair.com/
Follow @PageFair	text	https://twitter.com/pagefair

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

Facebook
Total Engagement 117
Likes 12
Shares 84
Comments 21

DOMAIN REGISTRAR

ⓘ Domain Registrar	GANDI SAS
ⓘ Registration Date	06/11/2013 10 years, 10 months, 19 days ago
ⓘ Last Modified	06/11/2019 4 years, 10 months, 20 days ago
ⓘ Expiration Date	06/11/2020 Expired