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Whois & Analysis for parts.com

Jan 13, 2020 11:50 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for parts.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Automotive  >  Auto Parts
• Online since
March 30, 1999 Explore Wayback Machine
• Alexa Rank
#554.786, parts.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on August 16, 2020.
Title Tag
Parts.com® | Automotive Parts, Accessories and Merchandise
Length: 59 (recommended: 10 to 70)
Meta Description
Shop Online for Automotive Parts, Accessories and Merchandise at Parts.com, Home to Over 20 Million OEM Parts and Growing.
Length: 122 (recommended: 50 to 160)
Google preview
Desktop Version

Parts.com® | Automotive Parts, Accessories and Merchandise

https://parts.com

Shop Online for Automotive Parts, Accessories and Merchandise at Parts.com, Home to Over 20 Million OEM Parts and Growing.

Mobile Version

https://parts.com

Parts.com® | Automotive Parts, Accessories and Merchandise

Shop Online for Automotive Parts, Accessories and Merchandise at Parts.com, Home to Over 20 Million OEM Parts and Growing.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots index, follow
author TradeMotion and Parts.com
copyright TradeMotion and Parts.com
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by parts.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Original equipment manufacturer Confidence: 82% Arrow up

An Original Equipment Manufacturer (OEM) is a company that makes a part or subsystem that is used in another company's end product.

For example, if Acme Manufacturing Co. makes power cords that are used on IBM computers, Acme is an OEM.

Retail Confidence: 70% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

Product (business) Confidence: 70% Arrow up

In marketing, a product is anything that can be offered to a market that might satisfy a want or need.

In retailing, products are called merchandise.

In manufacturing, products are bought as raw materials and sold as finished goods.

A service is another common product type.

Online shopping Confidence: 70% Arrow up

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser.

Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers.

As of 2016, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.

Automotive industry Confidence: 63% Arrow

WEBSITE SPEED

parts.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.9s

This domain loads at the median speed of 3.9 seconds.

Speed Percentile

14%

parts.com is faster than approximately 14 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #554.786 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How parts.com looks like on a mobile device such as an iPhone.

Tablet
How parts.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 39% #101010
  • 38% #ffffff
  • 8% #f0f0f0
  • 5% #202020
  • 5% #303030
  • 1% #e0f0f0
  • 1% #90a0b0
  • 1% #f0ffff
  • 1% #507080
  • 1% #304050
  • 0% #a0b0c0
  • 0% #f0f0ff

Text/code ratio

parts.com's text/code ratio is 2.55%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.55%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 0
  • <H3> 1
  • <H4> 0
  • <H5> 2
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H3>
3rd level heading
Parts.comĀ® - feedback
<H5>
5th level heading
California proposition 65 warning close
About parts.comĀ®
Alt attributes Arrow up

We found 5 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on parts.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 5.898
  • Likes 1.005
  • Shares 2.894
  • Comments 1.999
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