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Whois & Analysis for paulaschoice.com

Dec 2, 2019 6:41 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Paulas Choice Inc
• Organization
Paulas Choice Inc
• Address
1030 SW 34TH ST STE A
• City
RENTON
• Zip Code
98057-4810
• State
WA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for paulaschoice.com
76

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Paulas Choice Inc See more
• Category
Health & Fitness  >  Dermatology  >  Style & Fashion  >  Beauty
• Online since
April 27, 1999 Explore Wayback Machine
• Age
25 years, 6 months, 16 days
• Alexa Rank
#35.812, paulaschoice.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 19, 2020.
Title Tag
Shop Paula's Choice
Length: 19 (recommended: 10 to 70)
Meta Description
Effective, research-based skin care that keeps its promises: 100% guaranteed | Made in USA | Never tested on animals | Fragrance-free and non-irritating | Find acne treatments, anti-aging moisturizers, exfoliants and more products to add to your skin care routine at PaulasChoice.com.
Length: 284 (recommended: 50 to 160)
Google preview
Desktop Version

Shop Paula's Choice

https://paulaschoice.com

Effective, research-based skin care that keeps its promises: 100% guaranteed | Made in USA | Never tested on animals | Fragrance-free and non-irritating | Find acne...

Mobile Version

https://paulaschoice.com

Shop Paula's Choice

Effective, research-based skin care that keeps its promises: 100% guaranteed | Made in USA | Never tested on animals | Fragrance-f...

Encoding
No language/character encoding is specified
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by paulaschoice.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Acne Confidence: 83% Arrow up

Acne, also known as acne vulgaris, is a long-term skin disease that occurs when hair follicles are clogged with dead skin cells and oil from the skin.

It is characterized by blackheads or whiteheads, pimples, greasy skin, and possible scarring.

It primarily affects areas of the skin with a relatively high number of oil glands, including the face, upper part of the chest, and back.

The resulting appearance can lead to anxiety, reduced self-esteem and, in extreme cases, depression or thoughts of suicide.

Made in USA Confidence: 81% Arrow up

The Made in USA mark is a country of origin label indicating the product is "all or virtually all" made in the United States.

The label is regulated by the Federal Trade Commission (FTC).

Cosmetics Confidence: 73% Arrow up

Cosmetics, also known as make-up, are substances or products used to enhance or alter the appearance or fragrance of the body.

Many cosmetics are designed for use of applying to the face and hair.

They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics.

Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc), perfume and cologne.

Moisturizer Confidence: 73% Arrow up

Moisturizers or emollients are complex mixtures of chemical agents specially designed to make the external layers of the skin (epidermis) softer and more pliable.

They increase the skin's hydration (water content) by reducing evaporation.

Naturally occurring skin lipids and sterols, as well as artificial or natural oils, humectants, emollients, lubricants, etc., may be part of the composition of commercial skin moisturizers.

They usually are available as commercial products for cosmetic and therapeutic uses, but can also be made at home using common pharmacy ingredients.

Animal testing Confidence: 71% Arrow up

Animal testing, also known as animal experimentation, animal research and in vivo testing, is the use of non-human animals in experiments that seek to control the variables that affect the behavior or biological system under study.

This approach can be contrasted with field studies in which animals are observed in their natural environments.

Experimental research with animals is usually conducted in universities, medical schools, pharmaceutical companies, defense establishments and commercial facilities that provide animal-testing services to industry.

The focus of animal testing varies on a continuum from pure research, done with little regard to the uses to which understanding may be put, to applied research, which may focus on answering some question of great practical importance, such as finding a cure for a disease.

Examples of applied research include testing, breeding, defense research and toxicology, including cosmetics testing.

In education, animal testing is sometimes a component of biology or psychology courses.

The practice is regulated to varying degrees in different countries.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on paulaschoice.com

TRAFFIC

This website is ranked #35.812 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • paulaschoice.com daily visitors distribution - Total: 8 countries
  • Flag for IndiaIndia (3.8%)
  • Flag for United States of AmericaUnited States of America (68.2%)
  • Flag for CanadaCanada (3.3%)
  • Flaf icon for other countryOthers (24.7%)

Traffic country ranks

Country Rank
Flag for Viet NamViet Nam #9.916
Flag for IndiaIndia #81.209
Flag for EgyptEgypt #19.487
Flag for SingaporeSingapore #7.668
Flag for MalaysiaMalaysia #11.922

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How paulaschoice.com looks like on a mobile device such as an iPhone.

Tablet
How paulaschoice.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 22% #502030
  • 15% #ffffff
  • 10% #f0f0f0
  • 9% #e0d0d0
  • 8% #c0a0a0
  • 4% #505060
  • 4% #d0c0c0
  • 4% #701010
  • 4% #e0c0b0
  • 3% #500000
  • 3% #a08080
  • 3% #b09090

Text/code ratio

paulaschoice.com's text/code ratio is 1.93%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.93%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 0
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Effective, research-based skin care that keeps its promises: 100% guaranteed | made in usa | never tested on animals | fragrance-free and non-irritating | find acne treatments, anti-aging moisturizers, exfoliants and more products to add to your skin care routine at paulaschoice.com.
Alt attributes Arrow up

We found 49 images on this website.
36 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on paulaschoice.com https://www.paulaschoice.com/on/demandware.static/-/Library-Sites-paulachoice/default/dw79691623/ema... 1
Image with missing alt attribute found on paulaschoice.com https://www.paulaschoice.com/on/demandware.static/-/Library-Sites-paulachoice/en_US/v1575306311660/i... 1
Image with missing alt attribute found on paulaschoice.com /on/demandware.static/-/Sites-pc-catalog-nav/default/dw43fb8853/star.svg 1
Image with missing alt attribute found on paulaschoice.com /on/demandware.static/-/Sites-pc-catalog-nav/default/dwc97fdd96/kit.svg 1
Image with missing alt attribute found on paulaschoice.com /on/demandware.static/-/Sites-pc-catalog-nav/default/dwb8ff6dc7/airplane.svg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 36 images on paulaschoice.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 22.413
  • Likes 1.783
  • Shares 20.219
  • Comments 411

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 04/27/1999 25 years, 6 months, 16 days ago
Last Modified 11/23/2017 6 years, 11 months, 20 days ago
Expiration Date 04/27/2025 5 months, 19 days from now
Nameservers Arrow up
Host IP Address Country
ns39.worldnic.com 207.204.40.120 Flag for United StatesUnited States
ns40.worldnic.com 207.204.21.120 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 34.213.106.51
  • Country
  • Flag for United StatesUnited States
  • Region
  • Oregon , Portland
  • Latitude and Longitude
  • 45.5235 : -122.676

HEALTH & FITNESS > BEAUTY COMPETITORS IN UNITED STATES

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