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Whois & Analysis for persona.ly

Nov 30, 2019 1:13 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for persona.ly
59

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Make all versions of your website point to the same URL.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Advertising
• Online since
August 7, 2013 Explore Wayback Machine
• Age
11 years, 3 months, 13 days
• Alexa Rank
#25.957, persona.ly is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 27, 2020.
Title Tag
Persona.ly - Machine Learning Driven Mobile User Acquisition
Length: 60 (recommended: 10 to 70)
Meta Description
Persona.ly is a tech product company driving mobile user acquisition for brands and app developers, operating world-wide. Using our proprietary bidder and machine-learning algorithms Persona.ly offers transparent, performance-based, highly-targeted app install and retargeting solutions
Length: 286 (recommended: 50 to 160)
Google preview
Desktop Version

Persona.ly - Machine Learning Driven Mobile User Acquisition

https://persona.ly

Persona.ly is a tech product company driving mobile user acquisition for brands and app developers, operating world-wide. Using our proprietary bidder and machine-le...

Mobile Version

https://persona.ly

Persona.ly - Machine Learning Driven Mobile User Acquisition

Persona.ly is a tech product company driving mobile user acquisition for brands and app developers, operating world-wide. Using ou...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,initial-scale=1,shrink-to-fit=no

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by persona.ly.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Machine learning Confidence: 87% Arrow up

Machine learning is the subfield of computer science that, according to Arthur Samuel in 1959, gives "computers the ability to learn without being explicitly programmed." Evolved from the study of pattern recognition and computational learning theory in artificial intelligence, machine learning explores the study and construction of algorithms that can learn from and make predictions on data – such algorithms overcome following strictly static program instructions by making data driven predictions or decisions, through building a model from sample inputs.

Machine learning is employed in a range of computing tasks where designing and programming explicit algorithms with good performance is difficult or unfeasible; example applications include email filtering, detection of network intruders or malicious insiders working towards a data breach, optical character recognition (OCR), learning to rank and computer vision.

Proprietary software Confidence: 71% Arrow up

Proprietary software is computer software for which the software's publisher or another person retains intellectual property rights — usually copyright of the source code, but sometimes patent rights.

Mobile app Confidence: 70% Arrow up

A mobile application software or mobile app is an application software designed to run on mobile devices such as smartphones and tablet computers.

Most such devices are sold with several apps bundled as pre-installed software, such as a web browser, email client, calendar, mapping program, and an app for buying music or other media or more apps.

Some pre-installed apps can be removed by an ordinary uninstall process, thus leaving more storage space for desired ones.

Where the software does not allow this, some devices can be rooted to eliminate the undesired apps.

Company Confidence: 67% Arrow
Technology Confidence: 66% Arrow

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on persona.ly

TRAFFIC

This website is ranked #25.957 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • persona.ly daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (4.4%)
  • Flag for EgyptEgypt (4.7%)
  • Flag for Venezuela (Bolivarian Republic of)Venezuela (Bolivarian Republic of) (7.0%)
  • Flag for United States of AmericaUnited States of America (26.8%)
  • Flag for ArgentinaArgentina (3.7%)
  • Flag for BrazilBrazil (19.7%)
  • Flaf icon for other countryOthers (33.7%)

Traffic country ranks

Country Rank
Flag for MoroccoMorocco #17.676
Flag for IndiaIndia #45.707
Flag for EgyptEgypt #6.482
Flag for El SalvadorEl Salvador #819
Flag for ThailandThailand #16.988

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How persona.ly looks like on a mobile device such as an iPhone.

Tablet
How persona.ly looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 45% #202030
  • 32% #101030
  • 6% #303040
  • 3% #ffffff
  • 2% #404050
  • 2% #303090
  • 2% #406080
  • 1% #505060
  • 1% #e0e0e0
  • 1% #9090a0
  • 1% #4030a0
  • 1% #606070

Text/code ratio

persona.ly's text/code ratio is 0.57%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 0.57%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

We did not find HTML headings (<H1> to <H6>) on this page.

persona.ly currently has 0 HTML heading tags. Each page should have one, and only one, <H1> tag. Use phrases in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

  • <H1> 0
  • <H2> 0
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
Alt attributes Arrow up

We found 46 images on this website.
46 ALT attributes are missing on your image tags. The issue affects 35 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 46 images on persona.ly. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.148
  • Likes 171
  • Shares 632
  • Comments 345

DOMAIN REGISTRAR

Registration Date 08/07/2013 11 years, 3 months, 13 days ago
Last Modified 07/04/2019 5 years, 4 months, 17 days ago
Expiration Date 08/07/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns4.libyanspider.com 37.58.113.196 Flag for NetherlandsNetherlands
ns3.libyanspider.com 81.95.153.244 Flag for NetherlandsNetherlands
ns2.libyanspider.com 169.54.216.136 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.200.142.249
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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