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Whois & Analysis for plaid.com

Dec 22, 2019 12:26 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
Plaid Technology
• Address
Obfuscated whois Gandi-63-65 boulevard Massena
• City
Obfuscated whois Gandi-Paris
• Zip Code
75013
• State
Paris
• Country Code
FR
• Phone Number
Desktop screen Desktop screenshot for plaid.com
83

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Personal Finance  >  Credit / Debit & Loans
• Online since
August 16, 1995 Explore Wayback Machine
• Age
28 years, 8 months, 14 days
• Alexa Rank
#45.900, plaid.com is in the world's top 50.000 websites!

FREE FORM BUILDER

Representation of an online Form

Use our free online form builder to create any type of form for plaid.com.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on July 22, 2020.
Title Tag
Homepage - Plaid
Length: 16 (recommended: 10 to 70)
Meta Description
Develop the future of fintech with Plaid, the technology layer for financial services. Plaid enables applications to connect with users’ bank accounts.
Length: 153 (recommended: 50 to 160)
Google preview
Desktop Version

Homepage - Plaid

https://plaid.com

Develop the future of fintech with Plaid, the technology layer for financial services. Plaid enables applications to connect with users’ bank accounts.

Mobile Version

https://plaid.com

Homepage - Plaid

Develop the future of fintech with Plaid, the technology layer for financial services. Plaid enables applications to connect with...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by plaid.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Financial technology Confidence: 82% Arrow up

Financial technology, also known as FinTech, is an industry composed of companies that use new technology and innovation with available resources in order to compete in the marketplace of traditional financial institutions and intermediaries in the delivery of financial services.

Financial technology companies consist of both startups and established financial and technology companies trying to replace or enhance the usage of financial services of incumbent companies.

Financial services Confidence: 71% Arrow up

Financial services are the economic services provided by the finance industry, which encompasses a broad range of businesses that manage money, including credit unions, banks, credit-card companies, insurance companies, accountancy companies, consumer-finance companies, stock brokerages, investment funds and some government-sponsored enterprises.

Financial services companies are present in all economically developed geographic locations and tend to cluster in local, national, regional and international financial centers such as London, New York City, and Tokyo.

Technology Confidence: 67% Arrow
Application software Confidence: 66% Arrow
User (computing) Confidence: 65% Arrow

WEBSITE SPEED

plaid.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.8s

This domain loads at the median speed of 1.8 seconds.

Speed Percentile

47%

plaid.com is faster than approximately 47 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #45.900 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • plaid.com daily visitors distribution - Total: 4 countries
  • Flag for IndiaIndia (13.7%)
  • Flag for United States of AmericaUnited States of America (61.3%)
  • Flag for CanadaCanada (9.8%)
  • Flaf icon for other countryOthers (15.2%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #32.383
Flag for TurkeyTurkey #48.638
Flag for United States of AmericaUnited States of America #14.226
Flag for CanadaCanada #10.216

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How plaid.com looks like on a mobile device such as an iPhone.

Tablet
How plaid.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 45% #60e0ff
  • 27% #101010
  • 8% #ffffff
  • 3% #70d0f0
  • 3% #f0f0f0
  • 2% #60c0e0
  • 2% #e0e0e0
  • 1% #202020
  • 1% #e0ffff
  • 1% #303030
  • 1% #5090a0
  • 1% #404040

Text/code ratio

plaid.com's text/code ratio is 7.27%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 7.27%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 3
  • <H3> 1
  • <H4> 17
  • <H5> 0
  • <H6> 7
<H1>
Top level heading
The easiest way for users to connect their bank accounts to an app
<H2>
2nd level heading
Build the futureof financial services
Our commitment to consumers
Ready to get started?
<H3>
3rd level heading
What will you create?
<H4>
4th level heading
Products
Learn how you can make the most of financial data
Use cases
There’s so much you can build with us
Docs
<H6>
6th level heading
Get started
Resources
Who we are
How we handle data
Who we work with
Alt attributes Arrow up

We found 45 images on this website.
30 ALT attributes are missing on your image tags. The issue affects 24 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 30 images on plaid.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.057
  • Likes 477
  • Shares 445
  • Comments 135

DOMAIN REGISTRAR

Domain Registrar GANDI SAS
Registration Date 08/16/1995 28 years, 8 months, 14 days ago
Last Modified 07/11/2019 4 years, 9 months, 20 days ago
Expiration Date 08/15/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-309.awsdns-38.com 205.251.193.53 Flag for United StatesUnited States
ns-967.awsdns-56.net 205.251.195.199 Flag for United StatesUnited States
ns-1688.awsdns-19.co.uk 205.251.198.152 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 13.225.38.124
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222
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