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SEO Report for playworks.org

December 1, 2019 4:50 PM
Desktop screen Desktop screenshot for playworks.org

SEO SCORE

Favicon for playworks.orgplayworks.org
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Category
Society
• Online since
December 21, 1999 (explore Wayback Machine)
• Age
20 years, 2 months, 8 days
• Alexa Rank
#225.856, playworks.org is in the world's top 1 million websites

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 12, 2020.
Title Tag
Playworks - Playworks helps kids to stay active and build valuable social and emotional skills through play.
Length: 108 (recommended: 10 to 70)
Meta Description
Playworks helps kids to stay active and build valuable social and emotional life skills through the power of play.
Length: 114 (recommended: 50 to 160)
Google preview
Desktop Version

Playworks - Playworks helps kids to stay active and build valuable soc...

https://playworks.org

Playworks helps kids to stay active and build valuable social and emotional life skills through the power of play.

Mobile Version

Favicon for playworks.org https://playworks.org

Playworks - Playworks helps kids to stay active and build valuable soc...

Playworks helps kids to stay active and build valuable social and emotional life skills through the power of play.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by playworks.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Emotion Confidence: 74% Arrow up

Emotion, generally speaking, is any relatively brief conscious experience characterized by intense mental activity and a high degree of pleasure or displeasure.

Scientific discourse has drifted to other meanings and there is no consensus on a definition.

Emotion is often intertwined with mood, temperament, personality, disposition, and motivation.

In some theories, cognition is an important aspect of emotion.

Those acting primarily on the emotions they are feeling may seem as if they are not thinking, but mental processes are still essential, particularly in the interpretation of events.

For example, the realization of our believing that we are in a dangerous situation and the subsequent arousal of our body's nervous system (rapid heartbeat and breathing, sweating, muscle tension) is integral to the experience of our feeling afraid.

Other theories, however, claim that emotion is separate from and can precede cognition.

Lifestyle (sociology) Confidence: 73% Arrow up

The term lifestyle can denote the interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture.

Power (social and political) Confidence: 72% Arrow up

In social science and politics, power is the ability to influence or outright control the behavior of people.

The term "authority" is often used for power perceived as legitimate by the social structure.

Power can be seen as evil or unjust, but the exercise of power is accepted as to humans as social beings.

In business, power is often expressed as being "upward" or "downward".

With downward power, a company's superior influences subordinates.

When a company exerts upward power, it is the subordinates who influence the decisions of their leader or leaders.

Play (activity) Confidence: 72% Arrow up

In psychology and ethology, play is a range of voluntary, activities normally associated with recreational pleasure and enjoyment.

Play is commonly associated with children and juvenile-level activities, but play occurs at any life stage, and among other higher-functioning animals as well, most notably mammals.

Life skills Confidence: 71% Arrow up

Life skills are abilities for adaptive and positive behaviour that enable humans to deal effectively with the demands and challenges of everyday life; in other words, psychosocial competency.

They are a set of human skills acquired via teaching or direct experience that are used to handle problems and questions commonly encountered in daily human life.

The subject varies greatly depending on social norms and community expectations but skills that functions for well-being and aid individuals to develop into active and productive members of their communities are considered as life skills.

WEBSITE SPEED

playworks.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.8s

This domain loads at the median speed of 1.8 seconds.

Speed Percentile

45%

playworks.org is faster than approximately 45 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #225.856 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for playworks.org

Daily visitors by country

  • playworks.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (89.1%)
  • Flaf icon for other countryOthers (10.9%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #110.901

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How playworks.org looks like on a mobile device such as an iPhone.

Tablet
How playworks.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 28% #505050
  • 25% #101020
  • 22% #203040
  • 13% #ffffff
  • 4% #f0f0f0
  • 3% #e0e0e0
  • 1% #a09080
  • 0% #807060
  • 0% #301060
  • 0% #908070
  • 0% #d09070
  • 0% #806090

Text/code ratio

playworks.org's text/code ratio is 4.86%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.86%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 7
  • <H3> 6
  • <H4> 7
  • <H5> 0
  • <H6> 51
<H1>
Top level heading
Playworks helps kids to stay active and build valuable life skills through play
What a better recess does
<H2>
2nd level heading
Updates
Playworks near you
Elementary students with strong social and emotional skills are . . .
Stories
News
<H3>
3rd level heading
Conflict resolution
Leadership skills
Academic success
Give kids the childhood they deserve›
Playworks named 2019 top-rated nonprofit›
<H4>
4th level heading
Not-so-junior coach matthew›
Stories from the playground: coach hoops›
Rethinking recess leads to results on and off the playground›
Learning on the playground: how elementary school recess enhances every aspect of child development›
Nov 13, 2020 is world kindness day›
<H6>

For a better readability, only the first 20 <H6> tags are shown below.

6th level heading
Alabama
Alaska
Arizona
Arkansas
California
Alt attributes Arrow up

We found 16 images on this website.
14 ALT attributes are missing on your image tags. The issue affects 13 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 14 images on playworks.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.301
  • Likes 392
  • Shares 727
  • Comments 182
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 12/21/1999 20 years, 2 months, 8 days ago
Last Modified 12/22/2018 1 year, 2 months, 7 days ago
Nameservers Arrow up
Host IP Address Country
ns3.worldnic.com 207.204.40.102 Flag for United StatesUnited States
ns4.worldnic.com 207.204.21.102 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 23.185.0.1
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , San Francisco
  • Latitude and Longitude
  • 37.7922 : -122.406

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