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Whois & Analysis for popularmechanics.com

Dec 13, 2019 10:38 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Hearst Communications, Inc.
• Organization
Hearst Communications, Inc.
• City
New York
• Zip Code
10019
• State
NY
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for popularmechanics.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Domain Owner
Hearst Communications, Inc. See more
• Category
Hobbies & Interests  >  Weapons
• Online since
• Age
29 years, 1 month, 19 days
• Alexa Rank
#5.768, popularmechanics.com is in the world's top 10.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on July 12, 2020.
Title Tag
Popular Mechanics - How Your World Works
Length: 40 (recommended: 10 to 70)
Meta Description
Popular Mechanics inspires, instructs and influences readers to help them master the modern world, whether it's practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science.
Length: 251 (recommended: 50 to 160)
Google preview
Desktop Version

Popular Mechanics - How Your World Works

https://popularmechanics.com

Popular Mechanics inspires, instructs and influences readers to help them master the modern world, whether it's practical DIY home-improvement tips, gadgets and digi...

Mobile Version

https://popularmechanics.com

Popular Mechanics - How Your World Works

Popular Mechanics inspires, instructs and influences readers to help them master the modern world, whether it's practical DIY home...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,initial-scale=1,maximum-scale=1,user-scalable=no

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by popularmechanics.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Popular Mechanics Confidence: 81% Arrow up

Popular Mechanics is a classic magazine of popular science and technology.

First published by Henry Haven Windsor, January 11, 1902, it has been owned since 1958 by Hearst.

There are nine international editions, including a now-defunct Latin American version that had been published for decades, and a newer South African edition.

The Russian edition of Popular Mechanics has been issued since 2002.

In 2013, the US edition changed from twelve to ten issues per year.

Home improvement Confidence: 79% Arrow up

Home improvement, home renovation, or remodeling is the process of renovating or making additions to one's home.

Home improvement can be projects that upgrade an existing home interior (such as electrical and plumbing), exterior (masonry, concrete, siding, roofing), or other improvements to the property (i.e. garden work or garage maintenance/additions).

Do it yourself Confidence: 79% Arrow up

Do it yourself (DIY) is the method of building, modifying, or repairing things without the direct aid of experts or professionals.

Academic research describes DIY as behaviors where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)".

DIY behavior can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness).

Information Confidence: 70% Arrow up

Information is that which informs.

In other words, it is the answer to a question of some kind.

It is thus related to data and knowledge, as data represents values attributed to parameters, and knowledge signifies understanding of real things or abstract concepts.

As it regards data, the information's existence is not necessarily coupled to an observer (it exists beyond an event horizon, for example), while in the case of knowledge, the information requires a cognitive observer.

Science Confidence: 69% Arrow up

Science is a systematic enterprise that builds and organizes knowledge in the form of testable explanations and predictions about the universe.

WEBSITE SPEED

popularmechanics.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.1s

This domain loads at the median speed of 1.1 seconds.

Speed Percentile

73%

popularmechanics.com is faster than approximately 73 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #5.768 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • popularmechanics.com daily visitors distribution - Total: 19 countries
  • Flag for IndiaIndia (6.6%)
  • Flag for United States of AmericaUnited States of America (57.6%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (3.3%)
  • Flag for CanadaCanada (4.9%)
  • Flaf icon for other countryOthers (27.6%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #7.415
Flag for IndonesiaIndonesia #7.605
Flag for BangladeshBangladesh #4.655
Flag for TaiwanTaiwan #13.121
Flag for PhilippinesPhilippines #3.296

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How popularmechanics.com looks like on a mobile device such as an iPhone.

Tablet
How popularmechanics.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 47% #000000
  • 16% #90b0d0
  • 11% #f0f0f0
  • 8% #ffffff
  • 4% #80a0c0
  • 2% #b0c0d0
  • 1% #f0ffff
  • 1% #a0b0c0
  • 1% #408070
  • 1% #6090c0
  • 1% #000010
  • 1% #80a0a0

Text/code ratio

popularmechanics.com's text/code ratio is 1.49%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.49%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 0
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Pm_logo
Alt attributes Arrow up

We found 30 images on this website.
Great, 0 ALT attributes are missing on your image tags.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.139
  • Likes 246
  • Shares 836
  • Comments 57

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 03/09/1995 29 years, 1 month, 19 days ago
Last Modified 03/05/2019 5 years, 1 month, 23 days ago
Expiration Date 03/10/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-181.awsdns-22.com 205.251.192.181 Flag for United StatesUnited States
ns-790.awsdns-34.net 205.251.195.22 Flag for United StatesUnited States
ns-1955.awsdns-52.co.uk 205.251.199.163 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 151.101.128.155
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724
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