Whois & Analysis for revy.io

Shopify is a Canadian e-commerce company headquartered in Ottawa, Ontario, that develops computer software for online stores and retail point-of-sale systems.

In marketing, product bundling is offering several products for sale as one combined product.

It is a common feature in many imperfectly competitive product markets.

Industries engaged in the practice include telecommunications, financial services, health care, and information.

A software bundle might include a word processor, spreadsheet, and presentation program into a single office suite.

The cable television industry often bundles channels into a single tier.

The fast food industry combines separate food items into a complete meal.

A bundle of products may be called a package deal, a compilation or an anthology.

Upselling is a sales technique where a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale.

While it usually involves marketing more profitable services or products, it can be simply exposing the customer to other options that were perhaps not considered.

(A different technique is cross-selling in which a seller tries to sell something else) In practice, large businesses usually combine upselling and cross-selling to maximize profit.

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

The point of sale (POS) or point of purchase (POP) is the time and place where a retail transaction is completed.

At the point of sale, the merchant would calculate the amount owed by the customer and indicate the amount, and may prepare an invoice for the customer (which may be a cash register printout), and indicate the options for the customer to make payment.

It is also the point at which a customer makes a payment to the merchant in exchange for goods or after provision of a service.

After receiving payment, the merchant may issue a receipt for the transaction, which is usually printed, but is increasingly being dispensed with or sent electronically.