Google has indicated site and page speed are part of the signals used by its algorithm to rank pages.

In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.

Loading time is also important to user experience. Pages with a longer load time tend to have higher bounce rates and lower average time on page. Longer load times have also been shown to negatively affect conversions.

Check out the ways you can increase zylon.net's page speed.

Alt text is the written copy that appears in place of an image on a web page if the image fails to load on a user's screen.

This text helps screen-reading tools describe images to visually impaired readers and allows search engines to better crawl and rank your website.

zylon.net has 46 images with a missing alt attribute.

Although Google says social media is not a direct SEO ranking factor, the correlation between social signals and ranking position is extremely high.

Social media affects SEO in the sense all of the shares add up to more visibility for your content.

If lots of people share your content, then it’s likely more people will link to it, and links are a very important SEO ranking factor.