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Whois & Analysis for safariland.com

Nov 30, 2019 10:32 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Legal Department
• Organization
Safariland, LLC
• City
Jacksonville
• Zip Code
32218
• State
FL
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for safariland.com
69

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Safariland, LLC See more
• Category
Hobbies & Interests  >  Weapons
• Online since
• Age
29 years, 6 months, 20 days
• Alexa Rank
#146.232, safariland.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on July 3, 2020.
Title Tag
Law Enforcement Products | The SAFARILAND Group
Length: 47 (recommended: 10 to 70)
Meta Description
The Safariland Group manufactures and distributes law enforcement and security products including duty gear, holsters, body armor and tactical headsets. The Safariland Group
Length: 173 (recommended: 50 to 160)
Google preview
Desktop Version

Law Enforcement Products | The SAFARILAND Group

https://safariland.com

The Safariland Group manufactures and distributes law enforcement and security products including duty gear, holsters, body armor and tactical headsets. The Safaril...

Mobile Version

https://safariland.com

Law Enforcement Products | The SAFARILAND Group

The Safariland Group manufactures and distributes law enforcement and security products including duty gear, holsters, body armor...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, minimum-scale=1.0, maximum-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by safariland.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Safariland Confidence: 83% Arrow up

Safariland, LLC is a United-States-based major designer and manufacturer of equipment for sporting, military, law enforcement, investigation and public safety personnel, formerly a division of BAE Systems, Inc. a subsidiary of the United Kingdom-based defence and aerospace company BAE Systems PLC.

In late 2016 the company was the target of various protests after its "less lethal" munitions products, sold under the Defense Technology brand, were used against unarmed civilians during the highly publicized resistance to the Dakota Access Pipeline in North Dakota.

Body armor Confidence: 72% Arrow up

Body armor or Body armour, or personal armor/armour is protective clothing, designed to absorb and/or deflect slashing, bludgeoning and penetrating attacks by weapons.

It was historically used to protect military personnel, whereas today, it is also used to protect various types of police (riot police in particular), private citizens, private security guards or bodyguards.

Today there are two main types: regular non-plated personal armor (used by the people mentioned above, except combat soldiers) and hard-plate reinforced personal armor, which is used by combat soldiers, police tactical units, private citizens, and hostage rescue teams.

Law enforcement Confidence: 67% Arrow
Security Confidence: 65% Arrow

WEBSITE SPEED

safariland.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

72%

safariland.com is faster than approximately 72 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #146.232 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • safariland.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (64.2%)
  • Flag for IndiaIndia (7.8%)
  • Flaf icon for other countryOthers (28%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #46.883
Flag for IndiaIndia #150.718

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How safariland.com looks like on a mobile device such as an iPhone.

Tablet
How safariland.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 22% #606060
  • 12% #405040
  • 12% #203030
  • 10% #909090
  • 9% #506050
  • 8% #ffffff
  • 7% #304040
  • 7% #808080
  • 4% #a0a0a0
  • 2% #b0b0b0
  • 2% #d0d0d0
  • 1% #c01010

Text/code ratio

safariland.com's text/code ratio is 4.18%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.18%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 5
  • <H3> 3
  • <H4> 0
  • <H5> 0
  • <H6> 11
<H1>
Top level heading
Up to 30% off all weekend!
Find your perfect holster
<H2>
2nd level heading
Black frıday weekend
Get 30% off holsters & gear and 20% off comms & hearing protection.
Use promo code bf30 at checkout.
Some restrictions apply. view details.
Select your firearm to begin
<H3>
3rd level heading
Featured
Bestsellers
Browse products by category
<H6>
6th level heading
Partners
Customer service
About us
Safarıland group (2)
Safarıland uk (2)
Alt attributes Arrow up

We found 50 images on this website.
32 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on safariland.com https://www.safariland.com/on/demandware.static/-/Sites-tsg-Library/default/dw25557ff9/landing-pages... 1
Image with missing alt attribute found on safariland.com https://www.safariland.com/on/demandware.static/-/Sites-tsg-Library/default/dw2d5c8b5f/featured/conc... 1
Image with missing alt attribute found on safariland.com https://www.safariland.com/on/demandware.static/-/Sites-tsg-Library/default/dw2c302d6f/featured/tact... 1
Image with missing alt attribute found on safariland.com https://www.safariland.com/on/demandware.static/-/Sites-tsg-Library/default/dwfe9493a7/featured/safa... 1
Image with missing alt attribute found on safariland.com https://www.safariland.com/on/demandware.static/-/Sites-tsg-Library/default/dw275a44de/bestsellers/6... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 32 images on safariland.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 382
  • Likes 269
  • Shares 57
  • Comments 56

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 05/02/1995 29 years, 6 months, 20 days ago
Last Modified 04/29/2019 5 years, 6 months, 23 days ago
Expiration Date 05/03/2020 Expired
Nameservers Arrow up
Host IP Address Country
dns1.cscdns.net 156.154.130.100 Flag for United StatesUnited States
dns2.cscdns.net 156.154.131.100 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Salesforce.com, Inc.
  • IP Address
  • 136.147.217.100
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , San Francisco
  • Latitude and Longitude
  • 37.7938 : -122.395
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