Whois & Analysis for salemwebnetwork.com

Salem Web Network is a Christian online advertising company, headquartered in Richmond, Virginia with offices in Dallas and Nashville.

The company is owned and operated by Salem Communications.

According to Nielsen Net Ratings, Salem Web Network has more pages viewed by than all other web sites combined in the niche.

The network claims over 100 million page views per month and over 5 million e-mail subscribers.

Targeted advertising is a form of advertising that focuses on certain traits of the consumer, these traits are based on the product or person the advertiser is promoting.

They are located in areas where consumers with those traits are likely to come upon.

These traits can either be demographic which are focused on race, economic status, sex, age, level of education, income level and employment or they can be psychographic focused which are based on the consumer’s values, personality, attitudes, opinions, lifestyles and interests.

They can also be behavioral variables, such as browser history, purchase history, and other recent activity.

Targeted advertising has proven to be beneficial for the advertiser as it is cost efficient because it is focused on certain traits and the consumers who are likely to have a strong preference will receive the message instead of those who have no interest and whose preferences do not match a product’s attribute this eliminates wastage.

Broadcasting is the distribution of audio and/or video content or other messages to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a model.

Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and receivers.

Before this, all forms of electronic communication (early radio, telephone, and telegraph) were , with the message intended for a single recipient.

The term broadcasting, borrowed from the agricultural method of sowing seeds in a field by casting them broadly about, was coined by either KDKA manager Frank Conrad or RCA historian George Clark around 1920 to distinguish this new activity of "one-to-many" communication; a single radio station transmitting to multiple listeners.

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

The Internet is the global system of interconnected computer networks that use the Internet protocol suite (TCP/IP) to link devices worldwide.

It is a network of networks that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies.

The Internet carries an extensive range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and peer-to-peer networks for file sharing.