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SEO Report for santabarbaraca.gov

December 25, 2019 5:23 PM
Desktop screen Desktop screenshot for santabarbaraca.gov

SEO SCORE

Favicon for santabarbaraca.govsantabarbaraca.gov
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Law, Government, & Politics  >  Government Resources
• Alexa Rank
#228.525, santabarbaraca.gov is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by GoDaddy.com, Inc. is valid from March 6, 2018 to March 6, 2020.
Title Tag
Santa Barbara - Home
Length: 20 (recommended: 10 to 70)
Meta Description
The official city government website offers information on jobs, services, recreation, and local attractions. Also features city council news and current events.
Length: 161 (recommended: 50 to 160)
Google preview
Desktop Version

Santa Barbara - Home

https://santabarbaraca.gov

The official city government website offers information on jobs, services, recreation, and local attractions. Also features city council news and current events.

Mobile Version

Favicon for santabarbaraca.gov https://santabarbaraca.gov

Santa Barbara - Home

The official city government website offers information on jobs, services, recreation, and local attractions. Also features city c...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by santabarbaraca.gov.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Public service Confidence: 70% Arrow up

Public service is a service which is provided by government to people living within its jurisdiction, either directly (through the public sector) or by financing provision of services.

The term is associated with a social consensus (usually expressed through democratic elections) that certain services should be available to all, regardless of income, physical ability and/or mental acuity.

Even where public services are neither publicly provided nor publicly financed, for social and political reasons they are usually subject to regulation going beyond that applying to most economic sectors.

Public policy when made in the public's interest and motivations can provide public services.

Public service is also a course that can be studied at a college and/or university.

Examples of public services are the fire brigade, police, air force, and paramedics.

Local government Confidence: 69% Arrow up

Local government is a form of public administration which, in a majority of contexts, exists as the lowest tier of administration within a given state.

The term is used to contrast with offices at state level, which are referred to as the central government, national government, or (where appropriate) federal government and also to supranational government which deals with governing institutions between states.

Local governments generally act within powers delegated to them by legislation or directives of the higher level of government.

In federal states, local government generally comprises the third (or sometimes fourth) tier of government, whereas in unitary states, local government usually occupies the second or third tier of government, often with greater powers than higher-level administrative divisions.

Employment Confidence: 69% Arrow up

Employment is a relationship between two parties, usually based on a contract where work is paid for, where one party, which may be a corporation, for profit, not-for-profit organization, co-operative or other entity is the employer and the other is the employee.

Employees work in return for payment, which may be in the form of an hourly wage, by piecework or an annual salary, depending on the type of work an employee does or which sector she or he is working in.

Employees in some fields or sectors may receive gratuities, bonus payment or stock options.

In some types of employment, employees may receive benefits in addition to payment.

Benefits can include health insurance, housing, disability insurance or use of a gym.

Employment is typically governed by employment laws or regulations or legal contracts.

Santa Barbara, California Confidence: 68% Arrow
City council Confidence: 67% Arrow

WEBSITE SPEED

santabarbaraca.gov website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.5s

This domain loads at the median speed of 1.5 seconds.

Speed Percentile

60%

santabarbaraca.gov is faster than approximately 60 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #228.525 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for santabarbaraca.gov

Daily visitors by country

  • santabarbaraca.gov daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (83.1%)
  • Flaf icon for other countryOthers (16.9%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #53.043

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How santabarbaraca.gov looks like on a mobile device such as an iPhone.

Tablet
How santabarbaraca.gov looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 55% #f0f0f0
  • 6% #708090
  • 5% #c0e0e0
  • 5% #607080
  • 4% #507090
  • 3% #104060
  • 3% #205070
  • 2% #506070
  • 2% #90b0c0
  • 2% #80b0f0
  • 2% #70a0d0
  • 2% #b0d0e0

Text/code ratio

santabarbaraca.gov's text/code ratio is 11.06%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 11.06%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 3
  • <H2> 2
  • <H3> 6
  • <H4> 14
  • <H5> 40
  • <H6> 0
<H1>
Top level heading
Main navigation
Welcome
Original text
<H2>
2nd level heading
What's happening
What's new news video
<H3>
3rd level heading
Most popular
Enjoy the songs of the season at the airport
Volunteers needed for mission rose garden pruning
New passenger jet bridge arrives at santa barbara airport
The 66th annual downtown holiday parade takes place on friday
<H4>
4th level heading
Apply for...
Find...
Get...
Learn about...
Pay...
<H5>
5th level heading
« back (33)
Closed - city administrative offices (7)
Alt attributes Arrow up

We found 28 images on this website.
3 ALT attributes are missing on your image tags. The issue affects 1 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on santabarbaraca.gov https://www.google.com/images/cleardot.gif 3

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on santabarbaraca.gov. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 847
  • Likes 92
  • Shares 714
  • Comments 41
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • City of Santa Barbara
  • IP Address
  • 64.29.233.26
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , Santa Barbara
  • Latitude and Longitude
  • 34.4208 : -119.6982

LAW, GOVERNMENT, & POLITICS > GOVERNMENT RESOURCES COMPETITORS IN UNITED STATES

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