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Whois & Analysis for sears.com

Nov 7, 2019 9:48 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Transform SR Brands LLC
• Address
3333 Beverly Road
• City
Hoffman Estates
• Zip Code
60179
• State
IL
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for sears.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Transform SR Brands LLC See more
• Category
Shopping  >  Personal Finance  >  Credit / Debit & Loans
• Online since
February 19, 1992 Explore Wayback Machine
• Age
32 years, 8 months, 17 days
• Alexa Rank
#3.174, sears.com is in the world's top 5.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on January 21, 2020.
Title Tag
Sears - Shop: Appliances, Tools, Clothing, Mattresses & More
Length: 64 (recommended: 10 to 70)
Meta Description
Shop Sears for appliances, tools, clothing, mattresses & more. Great name brands like Kenmore, Craftsman Tools, Serta, Diehard and many others.
Length: 148 (recommended: 50 to 160)
Google preview
Desktop Version

Sears - Shop: Appliances, Tools, Clothing, Mattresses & More

https://sears.com

Shop Sears for appliances, tools, clothing, mattresses & more. Great name brands like Kenmore, Craftsman Tools, Serta, Diehard and many others.

Mobile Version

https://sears.com

Sears - Shop: Appliances, Tools, Clothing, Mattresses & More

Shop Sears for appliances, tools, clothing, mattresses & more. Great name brands like Kenmore, Craftsman Tools, Serta, Diehar...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by sears.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Craftsman (tools) Confidence: 92% Arrow up

Craftsman is a line of tools, lawn and garden equipment, and work wear controlled by Stanley Black & Decker.

Serta (company) Confidence: 84% Arrow up

Serta is an American company based in Hoffman Estates, Illinois that specializes in developing and manufacturing mattresses.

It was founded in 1931 by 13 mattress manufacturers who licensed the Serta name; subsequently eight independent licensees acting like a cooperative owned the company.

Afterwards, it was controlled and operated as Serta International by its largest licensee, National Bedding Company, (which ultimately held 27 of the 34 U.S. Serta manufacturing licenses).

In 2005, two private equity groups teamed up to purchase National Bedding Co.--The Ares Corporate Opportunities Fund, the Los Angeles-based private equity fund of Ares Management; and Teachers’ Private Capital, the private equity arm of the Ontario (Canada) Teachers’ Pension Plan.

The American company Serta International is a subsidiary of the American company Serta Simmons Holdings LLC.

Kenmore (brand) Confidence: 84% Arrow up

Kenmore Appliances is a brand of household appliances sold by Sears, Roebuck and Co. The brand first appeared on a four-drawer drop feed sewing machine sold from 1913 to 1919.

The first Kenmore washing machine was introduced in 1927.

The first Kenmore vacuum cleaners were introduced in 1932.

Kenmore's upscale line of appliances is known as the Elite line.

Kenmore also has a professional line of appliances called Kenmore Pro.

In 1976, Sears expanded the Kenmore name to its line of refrigerators, freezers, air conditioners, and dehumidifiers, which were previously branded as Coldspot.

Sears Confidence: 83% Arrow up

Sears, Roebuck & Company, also known simply as Sears, is an American chain of department stores founded by Richard Warren Sears and Alvah Curtis Roebuck in 1886.

Formerly based at the Sears Tower in Chicago and currently headquartered in Hoffman Estates, Illinois, it began as a mail ordering catalog company and began opening retail locations in 1925.

The company was bought by the American big box chain Kmart in 2005, which had just emerged from bankruptcy at the time and renamed itself Sears Holdings upon completion of the merger.

In terms of domestic revenue, Sears was the largest retailer in the United States until October 1989, when Walmart surpassed the record.

It is currently the fifth-largest American department store company by sales as of October 2013 (behind Walmart, Target, Best Buy, and The Home Depot), and the twelfth-largest retailer in the country overall.

Sears operates divisions in Canada and Mexico, as well as several other subsidiaries within its brand.

Home appliance Confidence: 73% Arrow up

Home appliances are electrical/mechanical machines which accomplish some household functions, such as cooling/heating, cooking or cleaning.

Home appliances can be classified into:

WEBSITE SPEED

sears.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

64%

sears.com is faster than approximately 64 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #3.174 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • sears.com daily visitors distribution - Total: 12 countries
  • Flag for United States of AmericaUnited States of America (74.8%)
  • Flag for CanadaCanada (4.5%)
  • Flaf icon for other countryOthers (20.7%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #14.746
Flag for PakistanPakistan #8.982
Flag for United States of AmericaUnited States of America #778
Flag for ChileChile #2.221
Flag for ArgentinaArgentina #4.393

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How sears.com looks like on a mobile device such as an iPhone.

Tablet
How sears.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 58% #ffffff
  • 7% #f0f0f0
  • 5% #10a0d0
  • 5% #002050
  • 4% #003060
  • 4% #f0ffff
  • 2% #00a0e0
  • 1% #808090
  • 1% #e0e0f0
  • 1% #90a0c0
  • 1% #f0f0ff
  • 1% #8090a0

Text/code ratio

sears.com's text/code ratio is 3.66%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.66%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 4
  • <H2> 6
  • <H3> 28
  • <H4> 12
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
70% off (3)
Offer details & exclusions
<H2>
2nd level heading
Up to
Select tools
Summer fashıon (2)
Toolsfeaturing craftsman
Up to 45% off
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Up to (2)
Weather the cold in style
Bundle up in fall fashions
Kick it off with new boots
Find the perfect winter coat
<H4>
4th level heading
Not a member yet?
We salute our heroes thıs veterans day & every day thank you to all those who serve.
Shop sears with confidence
Up to 30% off (2)
Up to 40% off (2)
Alt attributes Arrow up

We found 132 images on this website.
15 ALT attributes are missing on your image tags. The issue affects 13 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 15 images on sears.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 33.080
  • Likes 2.804
  • Shares 28.263
  • Comments 2.013

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 02/19/1992 32 years, 8 months, 17 days ago
Last Modified 09/19/2019 5 years, 1 month, 14 days ago
Expiration Date 02/20/2020 Expired
Nameservers Arrow up
Host IP Address Country
a28-65.akam.net 95.100.173.65 Flag for United StatesUnited States
a22-66.akam.net 23.211.61.66 Flag for United StatesUnited States
a1-153.akam.net 193.108.91.153 Flag for ChileChile

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Akamai Technologies, Inc.
  • IP Address
  • 104.80.20.19
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222
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