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Whois & Analysis for serenashades.com

Nov 27, 2019 4:27 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Lutron Electronics Company, Inc.
• Address
7200 Suter Road
• City
Coopersburg
• Zip Code
18036-1249
• State
PA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for serenashades.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Lutron Electronics Company, Inc. See more
• Category
Shopping
• Online since
August 31, 2011 Explore Wayback Machine
• Age
12 years, 7 months, 28 days
• Alexa Rank
#689.908, serenashades.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on July 21, 2020.
Title Tag
Serena Motorized Shades by Lutron | Smart Device Remote Control
Length: 63 (recommended: 10 to 70)
Meta Description
Buy custom automated window shades, many colors, Smart home remote control, long battery life, DIY, Lutron quality
Length: 114 (recommended: 50 to 160)
Google preview
Desktop Version

Serena Motorized Shades by Lutron | Smart Device Remote Control

https://serenashades.com

Buy custom automated window shades, many colors, Smart home remote control, long battery life, DIY, Lutron quality

Mobile Version

https://serenashades.com

Serena Motorized Shades by Lutron | Smart Device Remote Control

Buy custom automated window shades, many colors, Smart home remote control, long battery life, DIY, Lutron quality

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots INDEX,FOLLOW
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by serenashades.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Smart device Confidence: 83% Arrow up

A smart device is an electronic device, generally connected to other devices or networks via different wireless protocols such as Bluetooth, NFC, Wi-Fi, 3G, etc., that can operate to some extent interactively and autonomously.

Several notable types of smart devices are smartphones, phablets and tablets, smartwatches, smart bands and smart key chains.

The term can also refer to a device that exhibits some properties of ubiquitous computing, including—although not necessarily—artificial intelligence.

Home automation Confidence: 78% Arrow up

Home automation or smart home (also known as domotics) is building automation for the home.

It involves the control and automation of lighting, heating (such as smart thermostats), ventilation, air conditioning (HVAC), and security, as well as home appliances such as washer/dryers, ovens or refrigerators/freezers.

Wi-Fi is often used for remote monitoring and control.

Home devices, when remotely monitored and controlled via the Internet, are an important constituent of the Internet of Things.

Modern systems generally consist of switches and sensors connected to a central hub sometimes called a "gateway" from which the system is controlled with a user interface that is interacted either with a wall-mounted terminal, mobile phone software, tablet computer or a web interface, often but not always via Internet cloud services.

Do it yourself Confidence: 77% Arrow up

Do it yourself (DIY) is the method of building, modifying, or repairing things without the direct aid of experts or professionals.

Academic research describes DIY as behaviors where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)".

DIY behavior can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness).

Battery (electricity) Confidence: 72% Arrow up

An electric battery is a device consisting of one or more electrochemical cells with external connections provided to power electrical devices such as flashlights, smartphones, and electric cars.

When a battery is supplying electric power, its positive terminal is the cathode and its negative terminal is the anode.

The terminal marked negative is the source of electrons that when connected to an external circuit will flow and deliver energy to an external device.

When a battery is connected to an external circuit, electrolytes are able to move as ions within, allowing the chemical reactions to be completed at the separate terminals and so deliver energy to the external circuit.

It is the movement of those ions within the battery which allows current to flow out of the battery to perform work.

Historically the term "battery" specifically referred to a device composed of multiple cells, however the usage has evolved to additionally include devices composed of a single cell.

Remote control Confidence: 71% Arrow up

In electronics, a remote control is a component of an electronic device used to operate the device wirelessly from a distance.

For example, in consumer electronics, a remote control can be used to operate devices such as a television set, DVD player, or other home appliance, from a short distance.

A remote control is primarily a convenience feature for the user, and can allow operation of devices that are out of convenient reach for direct operation of controls.

In some cases, remote controls allow a person to operate a device that they otherwise would not be able to reach, as when a garage door opener is triggered from outside or when a Digital Light Processing projector that is mounted on a high ceiling is controlled by a person from the floor level.

WEBSITE SPEED

serenashades.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

66%

serenashades.com is faster than approximately 66 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #689.908 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How serenashades.com looks like on a mobile device such as an iPhone.

Tablet
How serenashades.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 30% #ffffff
  • 27% #f0f0f0
  • 10% #907060
  • 8% #c0b0b0
  • 6% #e0e0e0
  • 6% #908070
  • 5% #a09080
  • 3% #e0d0c0
  • 3% #806050
  • 1% #b09080
  • 1% #b09070
  • 0% #fffff0

Text/code ratio

serenashades.com's text/code ratio is 4.72%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.72%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 4
  • <H3> 1
  • <H4> 0
  • <H5> 0
  • <H6> 2

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Phone
Email
Mail
Technical support (7 days a week)
<H3>
3rd level heading
Start your smart home with special father's day savings on lutron's most popular smart bridge kit!
<H6>
6th level heading
Login
New customers
Alt attributes Arrow up

We found 22 images on this website.
8 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 8 images on serenashades.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 9.373
  • Likes 7.063
  • Shares 1.391
  • Comments 919

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 08/31/2011 12 years, 7 months, 28 days ago
Last Modified 10/11/2018 5 years, 6 months, 17 days ago
Expiration Date 08/31/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns4-03.azure-dns.info 13.107.160.3 Flag for United StatesUnited States
ns2-03.azure-dns.net 64.4.48.3 Flag for United StatesUnited States
ns3-03.azure-dns.org 13.107.24.3 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Incapsula Inc
  • IP Address
  • 107.154.103.111
  • Country
  • Flag for United StatesUnited States
  • Region
  • Illinois , Chicago
  • Latitude and Longitude
  • 41.8781 : -87.6298
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