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SEO Report for serrv.org

November 17, 2019 10:43 AM
Desktop screen Desktop screenshot for serrv.org

SEO SCORE

Favicon for serrv.orgserrv.org
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Shopping
• Online since
• Age
23 years, 7 months, 22 days
• Alexa Rank
#292.127, serrv.org is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Sectigo Limited is valid from May 16, 2019 to May 16, 2020.
Title Tag
Fair Trade Home Decor, Jewelry, Baskets, Gifts, Food: Shop Serrv
Length: 64 (recommended: 10 to 70)
Meta Description
An ethical difference, fair trade gifts and crafts from a range of countries. Shop Serrv International Now.
Length: 107 (recommended: 50 to 160)
Google preview
Desktop Version

Fair Trade Home Decor, Jewelry, Baskets, Gifts, Food: Shop Serrv

https://serrv.org

An ethical difference, fair trade gifts and crafts from a range of countries. Shop Serrv International Now.

Mobile Version

Favicon for serrv.org https://serrv.org

Fair Trade Home Decor, Jewelry, Baskets, Gifts, Food: Shop Serrv

An ethical difference, fair trade gifts and crafts from a range of countries. Shop Serrv International Now.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by serrv.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
SERRV International Confidence: 88% Arrow up

SERRV International is a 501(c)(3) nonprofit, alternative trading organization operating in the United States, Africa, Asia and Latin America.

The organization is credited to be one of the first fair trade initiatives worldwide, with imports as early as 1949.

In 2006, it was one of the country's largest fair trade importers with annual sales of approximately $10 million.

It currently works with 85 small-scale, cooperatively run producer groups in 35 countries.

Fair trade Confidence: 83% Arrow up

Fair trade is a social movement whose stated goal is to help producers in developing countries achieve better trading conditions and to promote sustainable farming.

Members of the movement advocate the payment of higher prices to exporters, as well as improved social and environmental standards.

The movement focuses in particular on commodities, or products which are typically exported from developing countries to developed countries, but also consumed in domestic markets (e.g. Brazil, India and Bangladesh) most notably handicrafts, coffee, cocoa, wine, sugar, fresh fruit, chocolate, flowers and gold.

The movement seeks to promote greater equity in international trading partnerships through dialogue, transparency, and respect.

It promotes sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers in developing countries.

Fair trade is grounded in three core beliefs; first, producers have the power to express unity with consumers.

Secondly, the world trade practices that currently exist promote the unequal distribution of wealth between nations.

Lastly, buying products from producers in developing countries at a fair price is a more efficient way of promoting sustainable development than traditional charity and aid.

Jewellery Confidence: 72% Arrow up

Jewellery or jewelry consists of small decorative items worn for personal adornment, such as brooches, rings, necklaces, earrings, and bracelets.

Jewellery may be attached to the body or the clothes, and the term is restricted to durable ornaments, excluding flowers for example.

For many centuries metal, often combined with gemstones, has been the normal material for jewellery, but other materials such as shells and other plant materials may be used.

It is one of the oldest type of archaeological artefact – with 100,000-year-old beads made from Nassarius shells thought to be the oldest known jewellery.

The basic forms of jewellery vary between cultures but are often extremely long-lived; in European cultures the most common forms of jewellery listed above have persisted since ancient times, while other forms such as adornments for the nose or ankle, important in other cultures, are much less common.

Historically, the most widespread influence on jewellery in terms of design and style have come from Asia.

Business ethics Confidence: 70% Arrow up

Business ethics (also known as corporate ethics) is a form of applied ethics or professional ethics that examines ethical principles and moral or ethical problems that arise in a business environment.

It applies to all aspects of business conduct and is relevant to the conduct of individuals and entire organizations.These ethics originate from individuals, organizational statements or from the legal system.

Craft Confidence: 70% Arrow up

A craft is a pastime or a profession that requires particular skills and knowledge of skilled work.

In a historical sense, particularly as pertinent to the Middle Ages and earlier, the term is usually applied to people occupied in small-scale production of goods, or their maintenance, for example by tinkers.

The traditional terms craftsman and craftswoman are nowadays often replaced by artisan and rarely by craftsperson (craftspeople).

WEBSITE SPEED

serrv.org website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.3s

This domain loads at the median speed of 2.3 seconds.

Speed Percentile

34%

serrv.org is faster than approximately 34 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #292.127 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for serrv.org

Daily visitors by country

  • serrv.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (84.8%)
  • Flaf icon for other countryOthers (15.2%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #109.098

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How serrv.org looks like on a mobile device such as an iPhone.

Tablet
How serrv.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 32% #202000
  • 24% #ffffff
  • 11% #f0f0f0
  • 7% #101000
  • 4% #806040
  • 3% #107080
  • 2% #604020
  • 2% #b08050
  • 2% #907050
  • 2% #007090
  • 2% #f0ffff
  • 1% #d09060

Text/code ratio

serrv.org's text/code ratio is 4.82%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.82%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 5
  • <H2> 0
  • <H3> 5
  • <H4> 2
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Fair trade • handmade • nonprofit
Shop more
Discover more
Eyeglasses for artisans
Social impact
<H3>
3rd level heading
Our artisans
Our story
Get ınvolved
Give
Shop
<H4>
4th level heading
Featured products
Email newsletter
Alt attributes Arrow up

We found 43 images on this website.
4 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on serrv.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.117
  • Likes 124
  • Shares 944
  • Comments 49
  • Pinterest iconPinterest 627
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 07/08/1996 23 years, 7 months, 22 days ago
Last Modified 04/06/2018 1 year, 10 months, 25 days ago
Nameservers Arrow up
Host IP Address Country
ns1.qishost.com 209.150.97.140 Flag for United StatesUnited States
ns2.qishost.com 209.150.97.141 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Full Duplex Inc
  • IP Address
  • 162.248.104.127
  • Country
  • Flag for United StatesUnited States
  • Region
  • Colorado , Greeley
  • Latitude and Longitude
  • 40.4102 : -104.7584

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