Whois & Analysis for sharpspring.com

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc) and automate repetitive tasks.

Return on marketing investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked.

ROMI is not like the other 'return-on-investment' (ROI) metrics because marketing is not the same kind of investment.

Instead of money that is 'tied' up in plants and inventories (often considered capital expenditure or CAPEX), marketing funds are typically 'risked'.

Marketing spending is typically expensed in the current period (operational expenditure or OPEX).

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

A sale is the exchange of a commodity or money as the price of a good or a service.

Sales (plural only) is activity related to selling or the amount of goods or services sold in a given time period.

A business (also known as an enterprise, a company or a firm) is an organizational entity involved in the provision of goods and services to consumers.

Businesses serve as a form of economic activity, and are prevalent in capitalist economies, where most of them are privately owned and provide goods and services allocated through a market to consumers and customers in exchange for other goods, services, money, or other forms of exchange that hold intrinsic economic value.

Businesses may also be social non-profit enterprises or state-owned public enterprises operated by governments with specific social and economic objectives.

A business owned by multiple private individuals may form as an incorporated company or jointly organise as a partnership.

Countries have different laws that may ascribe different rights to the various business entities.