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Whois & Analysis for shift4.com

Nov 29, 2019 5:28 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Shift4 Corporation
• Organization
Shift4 Corporation
• Address
1491 CENTER CROSSING RD
• City
LAS VEGAS
• Zip Code
89144-7047
• State
NV
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for shift4.com
83

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1 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Shift4 Corporation See more
• Category
Business  >  Business Software
• Online since
April 25, 1996 Explore Wayback Machine
• Age
28 years, 6 months, 27 days
• Alexa Rank
#545.186, shift4.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on February 5, 2020.
Title Tag
Shift4 Payments | Secure Payment Processing & POS Solutions
Length: 63 (recommended: 10 to 70)
Meta Description
Shift4 Payments is the leader in secure payment processing solutions, including point-to-point encryption, tokenization, EMV technology and point-of-sale (POS) systems
Length: 167 (recommended: 50 to 160)
Google preview
Desktop Version

Shift4 Payments | Secure Payment Processing & POS Solutions

https://shift4.com

Shift4 Payments is the leader in secure payment processing solutions, including point-to-point encryption, tokenization, EMV technology and point-of-sale (POS) syste...

Mobile Version

https://shift4.com

Shift4 Payments | Secure Payment Processing & POS Solutions

Shift4 Payments is the leader in secure payment processing solutions, including point-to-point encryption, tokenization, EMV techn...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by shift4.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Point of sale Confidence: 86% Arrow up

The point of sale (POS) or point of purchase (POP) is the time and place where a retail transaction is completed.

At the point of sale, the merchant would calculate the amount owed by the customer and indicate the amount, and may prepare an invoice for the customer (which may be a cash register printout), and indicate the options for the customer to make payment.

It is also the point at which a customer makes a payment to the merchant in exchange for goods or after provision of a service.

After receiving payment, the merchant may issue a receipt for the transaction, which is usually printed, but is increasingly being dispensed with or sent electronically.

Tokenization (data security) Confidence: 85% Arrow up

Tokenization, when applied to data security, is the process of substituting a sensitive data element with a non-sensitive equivalent, referred to as a token, that has no extrinsic or exploitable meaning or value.

The token is a reference (i.e. identifier) that maps back to the sensitive data through a tokenization system.

The mapping from original data to a token uses methods which render tokens infeasible to reverse in the absence of the tokenization system, for example using tokens created from random numbers.

The tokenization system must be secured and validated using security best practices applicable to sensitive data protection, secure storage, audit, authentication and authorization.

The tokenization system provides data processing applications with the authority and interfaces to request tokens, or detokenize back to sensitive data.

EMV Confidence: 82% Arrow up

EMV is a technical standard for smart payment cards and for payment terminals and automated teller machines that can accept them.

EMV cards are smart cards (also called chip cards or IC cards) that store their data on integrated circuits in addition to magnetic stripes (for backward compatibility).

These include cards that must be physically inserted (or "dipped") into a reader and contactless cards that can be read over a short distance using radio-frequency identification (RFID) technology.

Payment cards that comply with the EMV standard are often called Chip and PIN or Chip and Signature cards, depending on the authentication methods employed by the card issuer.

POS solutions Confidence: 78% Arrow up

POS Solutions, is an Australian company.

The company provides software and services to small and medium businesses, where the company has enjoyed steady growth so making it particularly well known in Australian Newsagencies where its software has taken hold as the market leader.

It has recently moved to Pharmacies.

Point to Point Encryption Confidence: 78% Arrow up

Point-to-point encryption (P2PE) is a standard established by the PCI Security Standards Council.

Payment solutions that offer similar encryption but do not meet the P2Pe standard are referred to as end-to-end encryption (E2Ee) solutions.

The objective of P2Pe and E2Ee is to provide a payment security solution that instantaneously converts confidential payment card (credit and debit card) data and information into indecipherable code at the time the card is swiped to prevent hacking and fraud.

It is designed to maximize the security of payment card transactions in an increasingly complex regulatory environment.

WEBSITE SPEED

shift4.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.9s

This domain loads at the median speed of 0.9 seconds.

Speed Percentile

84%

shift4.com is faster than approximately 84 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #545.186 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • shift4.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (95.8%)
  • Flaf icon for other countryOthers (4.2%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #151.852

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How shift4.com looks like on a mobile device such as an iPhone.

Tablet
How shift4.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 25% #101010
  • 16% #000000
  • 11% #302010
  • 11% #403020
  • 8% #605040
  • 8% #ffffff
  • 6% #504030
  • 3% #604020
  • 2% #807060
  • 2% #706050
  • 1% #705030
  • 1% #806030

Text/code ratio

shift4.com's text/code ratio is 7.00%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 7.00%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 5
  • <H3> 1
  • <H4> 0
  • <H5> 7
  • <H6> 0
<H1>
Top level heading
Payments connected. commerce transformed.
<H2>
2nd level heading
Powerful solutions for any business
ındustries we support
Customers we serve
By the numbers
Recent news
<H3>
3rd level heading
Free pay-at-the-table terminals
<H5>
5th level heading
About
ındustries
Solutions
Partnerships
Resources
Alt attributes Arrow up

We found 22 images on this website.
Great, 0 ALT attributes are missing on your image tags.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 208
  • Likes 9
  • Shares 199
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 04/25/1996 28 years, 6 months, 27 days ago
Last Modified 04/03/2019 5 years, 7 months, 19 days ago
Expiration Date 04/26/2024 Expired
Nameservers Arrow up
Host IP Address Country
ns-1952.awsdns-52.co.uk 205.251.199.160 Flag for United StatesUnited States
ns-154.awsdns-19.com 205.251.192.154 Flag for United StatesUnited States
ns-1485.awsdns-57.org 205.251.197.205 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • CYBERCON
  • IP Address
  • 216.15.197.27
  • Country
  • Flag for United StatesUnited States
  • Region
  • Oklahoma , Tulsa
  • Latitude and Longitude
  • 36.1593 : -95.9965
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